...In 1986 members of the environmental activist group, London Greenpeace (unrelated to Greenpeace International), published a leaflet entitled “What’s wrong with McDonald’s: Everything they don’t want you to know”. The publication made critical allegations of global fast-food chain McDonald’s. Distributed to the public by hand and online, the leaflet was received by a global audience.The publication made the following allegations, stating that McDonald’s: • was complicit in Third World starvation; • bought from greedy rulers and elites and practices economic imperialism; • wasted vast quantities of grain and water; • destroyed rainforests with poisons and colonial invasions; • sold unhealthy, addictive fast food; • altered its food with artificial chemistry; • exploited children with its advertising; • was responsible for torture and murder of animals; • poisoned customers with contaminated meat; • exploited its workers and banned unions; • hid its malfeasance (Wolfson, 1999, p. 21). McDonald’s deemed the publication defamatory of their reputation. Defamation is the publication of an untrue statement which reflects a person’s reputation and tends to lower him in the opinion of right-thinking members of society generally (Finch, 2007, p. 168). Initially, the multinational corporation threatened various broadcasters and five active members of London Greenpeace withlegal action if they did not withdraw the allegations. Under s.2 of The Defamation Act 1996 the publisher...
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...Executive summary The McLibel Trial is the infamous British court case between McDonald's and a former postman & a gardener from London (Helen Steel and Dave Morris). It ran for two and a half years and became the longest ever English trial. The defendants were denied legal aid and their right to a jury, so the whole trial was heard by a single Judge, Mr. Justice Bell. He delivered his verdict in June 1997. The verdict was devastating for McDonald's. The judge ruled that they 'exploit children' with their advertising, produce 'misleading' advertising, are 'culpably responsible' for cruelty to animals, are 'antipathetic' to unionization and pay their workers low wages. But Helen and Dave failed to prove all the points and so the Judge ruled that they HAD libelled McDonald's and should pay 60,000 pounds damages. They refused and McDonald's knew better than to pursue it. In March 1999 the Court of Appeal made further rulings that it was fair comment to say that McDonald's employees worldwide "do badly in terms of pay and conditions", and true that "if one eats enough McDonald's food, one's diet may well become high in fat etc., with the very real risk of heart disease." As a result of the court case, the Anti-McDonald's campaign mushroomed, the press coverage increased exponentially, this website was born and a feature length documentary was broadcast round the world. The legal controversy continued. The McLibel 2 took the British Government to the European Court of Human...
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...new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music Over the years a lot of food chains have entered the business. 3)mcdonalds: short discription According to this Google map, there are close to 50,000 fast food chains across the United States. The most widely recognized brand in the world happens to be McDonalds, serving around 64 million customers daily in 119 countries. McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people. To make sure their progress is kept alive, they manage to open five new restaurants every single day. An average of four out of the five are overseas. In other words, America imprints four influencing footprints a day throughout different parts of the world. Ninety-six percent of kids in school could recognize an image of Ronald McDonald, the face of McDonalds. The only recognizable figure that ranked higher was Santa Claus. To top it off, Americans spend nearly $100 billion on fast food every year. [pic] McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes and desserts. In response to changing...
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...| Israelis mark anti-McDonald's dayProtesters rally across nation to mark international anti-McDonald's day; activists claim fast food chain harms environment, exploits workers and tortures animalsOrna Yefet Published: | 10.16.05, 15:54 / Israel Business | | share | Activists throughout Israel demonstrated Sunday afternoon to mark international anti-McDonald's day, by staging protests, presentations and other activities across the country. This annual demonstration, which has taken place for the past 20 years, aims to protest the fast food chain's destruction of the environment, exploitation of workers, and the torture and killing of animals, activists say. The activists say the protests will focus on the destructive influence of consumer culture and corporate control over our lives. Protest against MacDonald's (Photo: Courtesy of Indimedia Israel ) | The organization for the liberation of animals in Israel (ALI) and the coalition against McDonald's have partnered together to form a unified front to fight the for the common cause. Activities against the corporation already began Friday in Tel Aviv, where activists resorted to street theater to protest. They also presented a gallery of photos showing cruelty to animals, harm to the environment, and issues pertaining to workers' rights. Free T-shirts and vegan food were also handed out and stands were constructed to supply information and pamphlets. Later, protesters led a rally past the fast food branches in the center...
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...in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market. However, those brand either don’t last long or they’re devoured by the competition. It is never easy to go international. The world’s top brands were started by normal people with extraordinary determination. And if you don’t have the kind of determination they do, then it’s best for you not to be too adventurous. A few of the brands that dominate the world are Nike, American Express, Samsung, Coca- Cola, Apple, Marlboro, Louis Vuitton, Toyota, Mcdonald’s, and many more. These brands didn’t become what they are overnight. As some would say, “Rome wasn’t built in a day.” They had to overcome hardships beyond whatever you and I can fathom but that didn’t stop them. For John Pemberton who concocted the formula we now call “Coke”, the 9 bottle per day he sold didn’t stop him from continuing his business. Today they sell 1.6 billion servings every day. Samsung started as a grocery store when Lee Byung-chul opened Samsung Sanghoe in 1938. The business grew and became successful and he moved the headquarters to Seoul in 1947. However, when the Korean War broke out, he had no other choice but to leave. So he started a sugar refinery and a woolen mill under the parent company, Samsung. Samsung...
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...McDonald’s SWOT analysis MGMT303 Professor Dean Scott May 22, 2011 Management 303 SWOT Analysis of McDonald’s Corporation Section I – Corporate History In 1940, Dick and Mac McDonald first opened McDonald's Bar-B-Que Restaurant on Fourteenth and E Street in San Bernardino, California. The type of the restaurant was more of a typical drive-in featuring a large menu and car hop service. Then the restaurant was closed for three months and was re open with only nine menu items, and the most staple item for McDonald was the 15 cents burger. Then in 1958, McDonald's sold its 100 millionth hamburger. By 1959, the 100th restaurant was open in Fond Du Lac, Wisconsin. With the rate of McDonald growing, today McDonald's restaurants are in 117 countries around the world. The McDonald's brand mission is to "be our customers' favorite place and way to eat”. McDonald's today's slogan is "I'm lovin' it". Section II – Strengths and Weaknesses Two major strengths of McDonald’s are its strongest International presence and the training and skill development. Two of the McDonalds weaknesses are its saturation and its food quality. Strength #1 – Strongest International Presence McDonald's is the market leader in both domestic and international markets. On March 14, 2010, McDonald was rank number 14 from the top 50 on Fortune's Most Admired List. It is also the best brand recognition in the world, the golden arches and Ronald McDonald. McDonald's...
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...McDonald’s SWOT Analysis MGMT-303 Professor Russell King DeVry University Corporate History In 1940, Dick and Mac McDonald first opened McDonald's Bar-B-Que Restaurant on Fourteenth and E Street in San Bernardino, California. The type of the restaurant was more of a typical drive-in featuring a large menu and car hop service. Then the restaurant was closed for three months and was re open with only nine menu items, and the most staple item for McDonald was the 15 cents burger. Then in 1958, McDonald's sold its 100 millionth hamburger. By 1959, the 100th restaurant was open in Fond Du Lac, Wisconsin. With the rate of McDonald growing, today McDonald's restaurants are in 117 countries around the world. The McDonald's brand mission is to "be our customers' favorite place and way to eat”. McDonald's today's slogan is "I'm lovin' it". Strengths and Weakness Two major strengths of McDonald’s are its strongest International presence and the training and skill development. Two of the McDonalds weaknesses are its saturation and its food quality. Strength #1 – Strongest International Presence McDonald's is the market leader in both domestic and international markets. On March 14, 2010, McDonald was rank number 14 from the top 50 on Fortune's Most Admired List. It is also the best brand recognition in the world, the golden arches and Ronald McDonald. McDonald's benefits from cost reduction through economies of scale because of it enormous size and its huge global presence...
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...What's better than burgers on the grill, or crispy bacon with breakfast? To most Americans, nothing. In fact, in 2012, Americans consumed approximately 50 billion burgers and 627 million pounds of bacon. Contrary to popular belief, all this meat is not raised on Old McDonald's farm ("Factory-Farming.com", 2010-2015). As arable land has declined over the last 100 years along with farmers as a percentage of the U.S. population, factory farms have taken their place ("How is Land in The United States Used? A Focus on Agricultural Land", n.d.). However, while factory farms produce more food optimizing economies of scale, modern technologies, and genetic engineering, factory farming more often than not incorporate abusive treatment to the animals. Factory Farming is an inhumane way of producing meat and dairy products due to its common practices of confined living conditions, wide usage of antibiotics and genetic engineering, and slaughterhouse practices. One of the most common forms of animal cruelty in factory farms is the overcrowded and confined living areas of the animals. Chickens are the most confined animal in Factory Farming with up to 120,000 birds on one farm. (Madhani, 2015). Both egg-laying hens and fryer chickens are housed in “battery cages”. Battery cages hold between five and ten hens with each hen allotted between 67 - 76 sq. inches (less than the size of a standard sheet of letter paper). Being confined to such a small area creates multiple physical and mental...
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...Organization History, including a Mission Statement if possible (10 points) According to the website About McDonald's, McDonald's is been in business since 1940. Dick and Mac McDonald open the first McDonald's as a BBQ restaurant in San Bernardino, California. "It was a typical drive-in with a large menu and car hop service." McDonald's mission statement states: "McDonald's brand mission is to be our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience." (http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html) II. Organizational Strengths and Weaknesses (40 points) A. First Organizational Strength 1. According to the website Ezine Articles, McDonald's has a strong global presence and is considered as a market leader in both the domestic as well as the international markets. 2. "It is a global brand that owns 31,000 restaurants serving in 120 countries. Of these 31,000 restaurants at least14,000 restaurants are situated in the US." (http://ezinearticles.com/?McDonalds-Business-Analysis&id=687438) B. Second Organizational Strength 1. According to the website Wordpress, McDonald's uses economies of scale for reducing the cost, as its huge expansion diversifies "the overall risk involved...
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...and other commentators repeatedly to have drawn attention to its social effects and analogies in other fields, it is the sociologist George Ritzer who coined the phrase in his book "The Mcdonaldization of Society" (Ritzer, 1996). In his book, which he describes as a work in social criticism, Ritzer analyses the particular ways in which the success of the American hamburger chain has impacted upon not only economic patterns, but in particular on a multitude of facets of social life in general. Basing his analysis on Max Weber's theory of rationalisation, he draws on extensive empirical and anecdotal data to trace these influences. Mention have been made of the fact that the pattern of rationalisation which is so very patently typified by McDonald's, is by no means restricted to the domain of the fast-food market. In fact, in the modern society the first real representative of this wave is probably the supermarket, which came to the fore as a replacement for the corner store and has since itself been superseded by all sorts of hypermarkets. Also in the world of entertainment and healthcare, similar developments have taken place. As far as the first is concerned, video shop chains and Disneyland are pertinent examples, while nobody who has been to a private hospital or medical centre lately, needs to be reminded that the much idealised house doctor has been irretrievably replaced by a much more streamlined, effective, all-encompassing, but, alas, also a much more impersonal system...
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...environmental and social justice issues, produced and distributed a leaflet entitled ‘What’s Wrong With McDonald’s? – Everything They Don’t Want You To Know’ outside a McDonald’s store in the United Kingdom. It criticized almost all aspects of the corporation’s business accusing that McDonald’s: is complicit in Third World starvation; buys from greedy rulers and elites and practices economic imperialism; wastes vast quantities of grain and water; destroys rainforests with poisons and colonial invasions; sells unhealthy, addictive junk food; alters its food with artificial chemistry; exploits children with its advertising; is responsible for torture and murder of animals; poisons customers with contaminated meat; and exploits its workers and bans unions. At first, McDonald’s ignored the London Greenpeace campaign but when it grew and was taken up seriously by more and more groups around the world in 1989, they decided to take extreme measures against the group. McDonald’s hired seven private investigators to spy on the London Greenpeace to find out who was responsible for the production and distribution of the leaflet. And to be able to file a libel case they will need names of individuals. So the spies penetrated to the group to get names and addresses, took letters sent to the group, got fully involved to the group’s activities, stole documents and took photographs. In 1990, McDonald’s filed libel cases on five members of the group. The company wanted those five to...
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...news Pope Francis in Brazil: A crowd mobs a silver Fiat carrying Pope Francis in Rio de Janeiro.Pope's wrong turn thrills crowd in Brazil . San Francisco Bay Area has a problem: Gulls gone wild Woman sexually assaulted during Sunday church service in Seattle Florida sued by DOJ for keeping disabled kids in nursing homes sports Image: Von Miller (© Joe Mahoney/AP)Report: Broncos star facing suspension . Police: MTSU player choked woman as teammates watched Attorney: Dwyane Wade reaches financial settlement with ex-wife Bucs release Eric Wright after failed physical & voided trade entertainment Image: Paula Deen (© Peter Kramer/NBC)Deen fans launch butter campaign . Is 'Real Housewives' star getting a spin-off? Pink not angry about Kanye West's leaked foul-mouthed rant Ryan Murphy: 'Glee' tribute episode for Cory Monteith money Image: Dog taking a nap (© Alexander Chiu Werner/Getty Images)5 household items you should insure . Following Detroit's path? 10 cities that are selling stuff to get by Jim Jubak: Financial crisis never really ended, & it's still being felt One less thing to worry about: Great places to retire without a car popular searches Prince Charles (© Ben Wyeth/Rex Features)Prince Charles delighted with grandson . Beyoncé fan faints in front row after star grabs his hand Abu Ghraib prison raid frees hundreds of inmates in Iraq New data suggests Mars may have had huge oceans autos Image: Volkswagen Phaeton...
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...the inputs into outputs by using the input-transformation-output process. This basically is a set of processes that takes in a set of input resources, transforms something or itself to deliver output of products and services. (Slack et al., 2010). In this project we have discussed the five objectives of operations management (quality, speed, dependability, flexibility and cost) to describe the operation’s strategies of McDonald’s, the fast food chain. The discussion entails how McDonald’s have successfully e implemented these objectives and and how they support the organisation’s competitive or effectiveness priorities. McDonalds Positioning In this highly competitive food chain business, McDonalds wants to position itself as offering a high volume, fast and courteous customer service, quality controlled, low prices and limited menu food option. McDonald is at high end of product volume scale with a line flow process. The brand chooses to standardise their process almost completely. It has positioned itself slightly above the centre line. McDonald’s is competing with the other fast food chain in this market by providing cost and time effective products to its customers. The...
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...Many people work very hard, but they never seem to earn enough. In Rich Dad, Poor Dad, Robert Kiyosaki explains how to escape this "rat race" and achieve financial independence. According to our general perception everybody should go to school, get high grades and then get a good job, right? Wrong! Well, at least if financial independence is what you are aiming at. Our education system is the number one cause of why so many people struggle financially. Schools teach people how to work for money, but they do not teach them how money can work for them. This lack of financial skills taught in school means that even highly educated people generally do not know how to handle money. The result is that the majority of people get trapped in work to pay their bills and are chasing paychecks all their life. This is the sad conclusion Robert Kiyosaki draws in his bestselling book Rich Dad, Poor Dad. Luckily, he also offers a way out. A way to get ahead. The fundamental trouble with working for money is that a job is a short term solution to a long term problem. People believe that if they get that raise, or get a new job they will finally have enough. However, if you do not know how money works, you can never have enough. Money alone will not solve anything, it will even get most people into more debt. So what is the secret to financial independence? Close the doors.. "Know what an asset is, acquire them and become rich." That's it! Easy, huh? The trouble is that people are not properly...
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...I agree to tutor your child. Whatever your agreement might be, I agree to cater your daughter’s wedding. ---That’s contract law. It’s specific between identified parties. * A contract is an agreement between two or more individual identified parties. * Tort law is where in essence I enter into an obligation, a contract if you will with society. 例： I will act with reasonable care. I will not pollute the water of your town. I will not spread false information about you as harmful and wrong and damage your reputation. I will drive my car in a reasonable manner. If I am preparing a meal, I will take all the reasonable steps necessary to make sure that the meal is prepared in accordance with all health and safe regulations. If I operate a store, I will use all reasonable means that I have available at my disposal to make sure that the aisle ways are safe. * A tort is a “Civil Wrong”. --- That’s how we define a tort. * As opposed to a crime, which is a wrong and illegal act that we as a society have prohibited. * All crimes are codified. Any act that we are going to punish by sending someone to jail, that act can be looked up in the form of the code. There should be no ambiguity. There are elements that we can read and be aware of in advance. So we know that the bright line between that which is permitted...
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