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White Castle

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Submitted By moosa1122
Words 789
Pages 4
Channel of Distribution
Channel 2 is being used for this company, which is the producer to retailer and then to the consumer. Producers send all the frozen stuff from their production department to their retailers, and then retailers get served from their store itself. This kind of distribution is used because as more number of channels increase, so everyone has a share of their profit, and as channel number 2 is just passing from few barriers, and so this a very nice way to cut the cost of the product.

Moreover, direct marketing has made a big change for this enterprise, telemarketing is kind of a direct marketing strategy but it is done through a sales representative on phone, or internet technology. By using this kind of services they are interacting with more customers and it gets easy for some customers too order or have knowledge about the company. Furthermore, Catalogue is used often for more information, it acknowledges the customer more about the company and builds brand loyalty.

Push and pull strategy are both being used for White Castle. A pull strategy is used when there is a rescission, and so consumers are not willing to spend much, so classic offer such as save 25%, or buy one get one free kinds of offers are used in this company. By using these kind of offers, it create a send of increased, a time limited value so that the customer can always come to the store for looking for the new prommotions. On the other hand a push strategy is also used, White castle promotes its products through advertising in Television, for example in the movie "Harold and Kumar" they have shown a very appealing advertisment, which creates a desire and makes the product known in the market. Moreover, they used a referals or even speading out information through people, they encourage their customers to spread the name of their company.

Product classification
White

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