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Whole Food Market Case Study

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Unit 5-Whole Food Market Case Study Analysis
Kaplan University
School of Business
MT460 Management Policy and Strategy
Author: Andrea Reed
Professor: Dr. Marian Leerburger
Date: November 21, 2012

Whole Food Market Case Analysis

Introduction In 1978, John Mackey opened a natural foods grocery called Safer Way that focused mainly on vegetables. The store was not very successful and in 1979 Mackey joined with Craig Weller and Mark Skiles and they started Whole Foods Market. What Craig, Weller and Skiles wanted to do was change the world’s diet to a healthy one. Whole Foods not only has markets they have several other business; Allegro Coffee company, Pigeon cove seafood processing and Produce Field Inspection Office and Select Fish (Harasta and Hoffman, 2007). Whole Food Markets looks forward to one day providing the highest quality good tasting foods available.
Synopsis of the Situation Whole Foods Market is a leading seller of natural and organic food. With over 100 stores their goal is to become one large store instead of a number of small ones. Whole Foods Market would like to make shopping for food into a pleasant, fun experience. It is the desire of Whole Foods to make the customer think of home when they enter one of their markets. The vision of Whole Foods is to have a brand known worldwide, and to introduce the future generation to a healthy diet and be the best in food retail(
Key Issues
With the growing demand will World Food Market be able to expand its stores and provide organic food for a nation that is becoming more and more health food conscious.
Maintaining the quality standards of Whole Foods while being able to keep their stores stocked with the best and healthiest food is an important issue. With more and more people entering the consumer market the opportunity for growth is promising (Harasta and Hoffman, 2007).

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