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Whole Foods

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I. Executive Summary This paper is about “The Wholesomeness of Whole Foods Market”. Whole Foods is the leading grocery store brand for natural and organic grown produce. They are constantly competing against non-organic grocery carriers such as Wal-Mart, Safeway, Kroger, Publix, Winn-Dixies and other local or domestic produce stores such as Jewel-Osco, Dominick’s, Pathmark, Shoprite, etc. Their marketing strategies are based on selecting the highest quality products from local producers/farmers and promoting its products both in store and on-line while providing a unique shopping experience for their consumers. They targets consumers who desire products which are organic and wholesome. They often target areas with students and middle or higher class income people. This paper shows what specific marketing trends of 2012 Whole Foods should focus on, such as Live a Little, Screened Interactions and The World has gone App crazy. Live a little is a marketing trend where consumers spend money rather than saving. Therefore, consumer will pay a higher price for healthy and flavorful products with no pesticides. Screened interactions is a marketing trend where Whole Foods should have touch screens with all their products information at the beginning of each isles involving which products are offered in this isle. Consumers can use these touch screens to either order or see what the products contain, such as amount of calories and nutrients. The world has gone app crazy trend involves millions of people using many different apps on their phones and tablets. These people find a way to get an hour to two hours a day from their busy schedule to enjoy their apps. Whole foods should make their own interesting gaming app which can penetrate the app market consumers. Whole Foods Market is very successful and will continue to be successful as long as they keep up with the

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