...product would eliminates the germs 99.9% compare to the competitor product. It show how the Lifebuoy is better than other competitor product. For the print ad, I would have a before and after zoomed in picture of a child hand after they used Lifebuoy soap, showing the amount of germs before and after 10 seconds. Besides that, i would have another before and after zoomed in picture by using the competitor product. Result will show that Lifebuoy really can eliminate the germs 99.9% compare to the competitor product.it shown Lifebuoy is the better soap. Question 2 Why didn’t Unilever use factual – information (e.g., results of lab tests) about the “faster kill” to differentiate Lifebuoy from competition Answer: Unilever did not use the factual information because the subjects in the focus groups did not respond well to the factual numbers. The people in the focus groups did not believe that they could really kill more germs. Question 3 How did Unilever use qualitative and quantitative research (see Chapter 16) to develop the positioning claim for Lifebuoy? Answer: Unilever use the qualitative and quantitative research to develop a positioning claim. They use quantitative research by using the lab to prove that they killed more germs than competitors by do it quicker in only 10 seconds and qualitative by presenting that to consumer. They developed positioning out of this because of how many germs and...
Words: 611 - Pages: 3
...In To Kill a Mockingbird by Harper Lee, Atticus teaches his children many lessons about life. Atticus teaches his children the importance of acceptance, how to avoid stereotyping, and lastly how racism shows the people of Maycomb’s true colours. To conclude Atticus makes it clear to his children that they should never judge a person before getting to know them. Firstly,stereotyping is the main thing in To Kill a Mockingbird.Scout and Jem learn from their mistakes or they learn from the people themselves. For example, Scout judged Mr.Dolphus Raymond because she thought he was a drunk and he had mulatto children from a black woman. She thought that it was wrong to speak to a drunkard and to even deal with someone that loves and lives with black people. But he confronts her and Dill, as a result he makes a simple point that he prefers blacks over his kind because they are uptight and are hypocrites. The white people have their views and judgemental ways against the black community. Mr.Dolphus Raymond tells them this so they can change their views on how they see people. "I try to give 'em a reason, you see. It helps folks if they can latch onto a reason... folks can say Dolphus Raymond's in the clutches of whiskeythat's why he won't change his ways... that's why he lives the way he does." (Chapter 20)... I shouldn't be here listening to this sinful man who had mixed children and didn't care who knew it, but he was fascinating. (Chapter 20). People stereotype ...
Words: 1252 - Pages: 6
...In the 1960 novel “To Kill a Mockingbird”, author Harper Lee implements an extensive array of symbolism that associates itself with many characters throughout the novel. While the title of the book itself may not mean much literally when trying to connect it to the plot of the story, it does in fact have a lot of symbolic weight to it. In the book Ms. Maudie explains why it was a sin to kill a mockingbird. “Mockingbirds don’t do one thing but . . . sing their hearts out for us. That’s why it’s a sin to kill a mockingbird.” In the novel, a mockingbird symbolically represents purity, and innocence. And to kill a mockingbird means to rid some one “mockingbirds”, one for example is Tom Robinson, in the novel it stated that he was an honest hard...
Words: 478 - Pages: 2
...Zoe Mais Ms. Woodruff English 9, Period 2 September 1, 2012 Lord of the Flies: The Bad, the Horrible, and the Ugly There is a nationwide debate on whether Lord of the Flies by William Golding is appropriate for high school students to read. It is filled with foul language, grotesque violence, and the horrible effects of insanity. The worse fact it that this is all happening to a group of kids between the ages 6 and 12. In my opinion, this is an inappropriate book for high school students to read. This book is intended for mature audiences. For teenagers, at still a young age, to be reading this book isn’t good. The ages of the children in the book are almost close to the ages of the teens reading the book. The time period which the story is set in is different than the time period now, so we have a different view of the story than society 60 years ago. First, let’s talk about the language. “You’re a beast and a swine and a bloody, bloody thief!” (Golding 163). This is an example of the profanity used in the story. Ralph yells that at Jack before they’re about to fight before Piggy stops them. The boys in the story are British. In Great Britain, the use of the word “bloody” is considered profanity. Even though we don’t use “bloody” in that context, we can still understand how it’s implied. You wouldn’t want a little boy screaming “bloody” at everything. Just think of him screaming “F- this” and “F- that” at everything. It’s just the same context as “bloody” but in just...
Words: 769 - Pages: 4
...Syria and many other countries in the world there are still children being recruited to war. (according to Reliefweb) In fact, child soldiers are used for fighting. For instance, kids are forced to take part in wars, forced to kill, and commit other acts of violence. In addition,the children are used as cooks, porters, messengers, informants, spies or anything their commanders want them to do. Many people believe that child soldiers should not be given amnesty, however, I believe that these juveniles should because they are forced to take part in the military, are also not old enough to know how to make the right decisions. Also these adolescents do not have 100% control over their...
Words: 1451 - Pages: 6
...do you think a story about killing is appropriate? would you let your children watch the movie? we just read a story about the tell-tale heart it is by an author named edgar allen poe he was a man with one eye and he was stabbed and killed by a man and edgar was put in the floor. i strongly believe that we should not read this story. I think that it is innapropriate because it showes blood in play i would not let my kids watch it because it is innapropriate.the reason why i think it is not to be allowed at school is because of how i seen the play when the man had to kill the old poor man for no reason and all the blood i had seen. for instance i went and seen a play about it and i seen the blood on the knife when he stabbed and killed the...
Words: 524 - Pages: 3
...In To Kill a Mockingbird, it reads “Shoot all the bluejays you want, if you can hit'em, but remember it’s a sin to kill a mockingbird”(Lee,119). In To Kill a Mockingbird, Atticus Finch is called to defend Tom Robinson in a case he knows he can’t win. Although everyone believes the suspect definitely committed the crime Atticus knows that is not true. In the story, Atticus defends Mr. Robinson and believes that he is innocent. In To Kill a Mockingbird, Harper Lee depicts Atticus Finch as an insightful character, a respectful character, and a moral character to reveal a model of a simple man. In my opinion, Harper Lee depicts Atticus Finch as an insightful character to reveal a model of a simple man. In To Kill a Mockingbird, Atticus says “Courage is when you know you’re licked before you begin but you begin anyway and you see it through no matter what” (Lee,149). Through Atticus’s perspective, it is learned that he figured out what Mr. Dubose was doing....
Words: 918 - Pages: 4
...Abortion Fact #1: Every abortion kills an innocent human being. Every new life begins at conception. This is an irrefutable fact of biology. It is true for animals and true for humans. When considered alongside the law of biogenesis – that every species reproduces after its own kind – we can draw only one conclusion in regard to abortion: every single abortion ends the life of an innocent human being. Fact #2: Every human being is a person. Personhood is properly defined by membership in the human species, not by stage of development within that species. A living being's designation to a species is determined not by the stage of development but by the sum total of its biological characteristics. Fact #3: Beginning at conception, every pregnancy involves two or more bodies. No matter how you spin it, women don't have four arms and four legs when they're pregnant. Those extra appendages belong to the tiny human being(s) living inside of them. At no point in pregnancy is the developing embryo or fetus simply a part of the mother's body. Fact #4: It is just, reasonable, and necessary for society to outlaw certain choices. Any civilized society restricts the individual's freedom to choose whenever that choice would harm an innocent person. Therefore, it is impossible to justify abortion by simply arguing that women should be "free to choose." Fact #5: The right to not be killed supersedes the right to not be pregnant....
Words: 1572 - Pages: 7
...Slaves were focused on making sure as many of their people were able to attempt to get away from the harsh treatment as possible. Although almost all of the whites that the rebels came across were killed, there was one that was not injured due to the fact he treated his slaves with kindness. Furthermore, slaves killed those that they assumed had mistreated their slaves (PBS). With the murder of children being involved with this, the argument of the slaves not being justified for such actions is not solid because their is no evidence suggesting the children were not well aware of slavery and if they treated slaves kindly. In the months following the incident, slaves would be subjected to many laws that made it harder for them to congregate or have any freedom in South Carolina (Gray). The slaves of the Stono Rebellion fought and died believing that it was worth dying for what they had believed to be true, remaining ethical throughout the fight by sparing a man who had treated slaves with kindness, killing those who did not, and collecting other enslaved people so as many individuals as possible could make it to free land on Spanish territory...
Words: 989 - Pages: 4
...To kill a Mockingbird Journal entry #1 “Maycomb was an old town, but it was a tired old town when I first knew it. In rainy weather the streets turned to red slop…” Pg: 5 This quotation on chapter one is Scout’s introductory description of Maycomb. Scout emphasizes the slow pace, Alabama heat, and old fashioned values of the town. She writes of time when she “first knew” Maycomb, indicating that she embarks upon this recollection of her childhood much later in life, as an adult. It makes reference to the widespread poverty of the town, implying that Maycomb is in the midst of the great depression. As stated in the quote “There was no hurry, for there was nowhere to go, nothing to buy and no money to buy it with.” As been specified above Maycomb county was a ghost town. In the text on page six it clarifies how mysterious it was, “Maycomb County had recently been told that it had nothing to fear but fear itself.” To kill a Mockingbird Journal entry #2 “I feared I would lose it, I never loved to read. One does not love breathing.” Pg: 20 On chapter two scout talks about how she takes reading for granted. Losing it would be devastating to her. Scout compares it to not breathing anymore, reading, for little kids, is not a priority in Maycomb. Scout, however, has Atticus her father teach the incredible joy of reading to his children. This applies to the second sentence about breathing. Although she does not think to herself ‘I love breathing’ for there she does not realize...
Words: 4045 - Pages: 17
...character helps develop each event that occurs and the build up towards the final dramatic ending. In this story, the protagonist, Bill Denbrough has been affected by the antagonist, IT, who has affected his life by killing his beloved brother, George Denbrough. Upon this event, IT has continued to kill more children because it is stated in the book that he uses children to fuel his body. In the beginning of the story, a mysterious being has caused George’s death. This leads bill’s curiosity to take lead and to start wondering and discovering what has killed his brother. “He supposed he might be able to ask some of those things, but he felt he would stutter quite badly if he tried to be charming… and did he really want to know the answers to any of those questions? After Georgie died it had become a cold house, and whatever he had come back to Derry for was not here”. (Stephen King, 150). During this part of the story, Bill has come to the conclusion of trying to investigate and solve what had killed his brother and why it has done such a thing. This is a critical point in the story because he starts to question why this mysterious monster has show up and why it is killing innocence children like his deceased brother. This leads up to Bill having to track down this monster and destroy it before it harms any other people. Within those attempts, he begins to make friendships with other kids who have been affected by IT too. This leads him to creating a gang with these...
Words: 551 - Pages: 3
...A Look Into 1930s Maycomb, Alabama. The film, To Kill A Mockingbird directed by Robert Mulligan, portrays a message of racism, social class, and gender issues faced by southern towns post Civil War era. The 1962 film adaptation of the classic book, To Kill A Mockingbird by Harper Lee was masterfully captured being placed on the American Film Institute’s list of greatest American movies of all time and taking home many countless awards. The black and white portrayal from text to film is exquisitely captured turning pages to picture while reveling a heartbreaking reality. Through camera, lighting, and sound Robert Mulligan creates a mood to communicate the vision of Harper Lee. The film takes place in Maycomb, Alabama during the 1930s. Robert Mulligan illustrates the story of the lives of Scout and Jem, children growing up in this small town with their friend Dill who stays for the summer. The youngsters become infatuated with getting a glimpse of Boo Radley the unseen hermit of a neighbor. This summer also entails issues facing, their attorney father, Atticus Finch. Atticus Finch defends Tom Robinson, an African American man falsely accused of raping a white woman from town, Mayella Ewell. The children catch wind of the trial and for the first time witness evil realities of the world. Jem and Scout, Atticus’s children become the targets of Bob Ewell, the father of Mayella Ewell. Bob Ewell tries to kill them one Halloween night on their way home from school, when...
Words: 1097 - Pages: 5
...To Kill A Mockingbird, there was plenty of misunderstanding, prejudice, stereotype, and bias. But misunderstanding was an idea that came up the most. To Kill A Mockingbird shows misunderstanding in society from a child’s point-of-view and not an adult’s point-of-view because adults are more mature and they don’t have as much imagination as a child does. This is shown from a child’s point-of-view because children have more creativity and are more energetic than adults. In society, misunderstanding can be seen when people do unusual things. This can be seen on page 24 where Scout, one of the main characters in the novel, doesn’t know why Walter, another character in the novel, pours syrup on his vegetables. The reason why Walter pours syrup on his vegetables is because Walter is poor and he has never tried sugar. People do things like this because they’re hungry or they’ve never tried sweets. Misunderstanding shows how people don’t understand...
Words: 419 - Pages: 2
...To kill a Mockingbird essay is written to explore and analyze the message given out by novel To kill a Mocking Bird. This novel was written by Harper Lee and published in 1960. It portrays the time period of 1930's in Albama. It shows dominance of white people in the society during that period. The narrator of the story is Scout Flinch. Her father Atticus Finch is a lawyer who has high ethical values and respect for humanity. He is very optimistic. Atticus stood to his character when he defends Tom Robinson, a black man on trial for the rape of a white woman. He sets up example for society and his children to stand up by his values, even when he faces the roughest time of his life in the course of defending Tom. Mockingbird is a long-tailed gray-and-white songbird which does not harm anyone. Author tries to relate the trial of Tom with killing a mockingbird. Our company is equipped with a team of professional writers who are skilled in writing essays related to every field. This kind of work requires an in depth knowledge of literature and expert skills in essay writing. The writer must be able to comprehend the view of the author so that the readers of the essay can associate themselves. Our company ensures that the essay writers strictly follow all the standard guidelines of MLA essay format for the perfect presentation of the literary essays. "To kill a mockingbird" essay should necessarily cover the following points to get a good grade in essay rubric: - Social...
Words: 519 - Pages: 3
...Drones Kill Innocents Is it worth killing many innocents? Drones, weapons that are used to end and help prevent war, not to keep others in fear. Drones should not be allowed to help kill in war, drones are killing many innocent people. Even Though drones will soon be here to help with deliveries or “delivering emergency medical supplies, fighting fires, and protecting endangered animals in africa from attacks by poachers” (Source A). It is just not right to have drones flying around killing innocent and having people kept in fear. One of the main reasons why drones should not be used in warfare is, because “Drones kill innocent people by mistake, War is ugly and deadly” (Source I). There are those who claim that “Drones have already transformed modern warfare. Sitting in front of a video screen at a military base in the U.S.,drone operators use joysticks to pilot drones over targets thousands of miles away” (Source A); however, in reality when the drone’s operators are so tranquil. “Drone strikes kill large number of civilians and traumatize local populations” (Source J). Source J stating that civilians and local population live in fear by the Drone, thinking at any...
Words: 449 - Pages: 2
