...Ford’s Model T. Louis competitive spirit led to decades of automobile manufactures competing to create the bestselling vehicles in the United States. In this paper you’ll discover the promotional strategies used by both companies to sell the 2014 Ford F-150 and 2014 Silverado 1500. Marketing recommendations will be made for Ford and Chevrolet to differentiate themselves in the marketplace in order to gain advantage over their competitors. You’ll find ways for both companies to assist with consumer oriented promotions and also take a look at the strategic manner in which has made its pricing decisions. Lastly, the most effective advertising medium will be determined for other automobile manufactures. 2014 Ford F-150 vs 2014 Silverado Fuel Economy It’s not a coincidence that both companies are pulling out all stops in competing for the 2014 all American pickup truck. The year 2014...
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...Caner Bektas Comm106 Fall2012 Automobiles with Less Carbon Dioxide Emission Every day millions of people drive their cars in order to go their jobs or schools or because of any other reason. Unquestionably, automobile makes our lives easier and that is the reason why automobile is considered as one of the most important inventions. However, as the automobiles make easier our lives they also damage the environment. The carbon dioxide emission is one of the major harmful effects caused by vehicles operated by conventional combustion engines. So it is obvious that there is still room for improvement and major thing that must be done is reducing harmful effects of carbon dioxide emission on environment. The most significant reason why carbon dioxide emission is high for conventional combustion engine is the dependence on oil for fuels used in that type of engine. Especially in the big cities which have large populations, harmful effects are more significant because in those cities there is a traffic jam which is caused by large number of cars. As the technology improves rapidly, researchers and scientists are focusing on finding a solution which is beneficial for car producers as well as environment. Most significant goal is replacement of automobiles used widely today with energy efficient vehicle which leads to reduction in carbon dioxide emission that causes urban air pollution, climate change and dependence on imported oil. The air pollution caused by different types...
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...side, by improving the match between buyer preferences and the goods they purchase”. Do you agree? “Internet technologies tend to reduce variable costs and tilt cost structure towards fixed cost, creating significant greater pressure for companies to engage in destructive price competition.” Do you agree? INTRODUCTION o It is argued that “If a company cannot be more operationally effective than its rivals, the only way to generate higher level of economic value is to gain a cost advantage or price premium by competing in a distinctive way”. o I will first give a definition of the digital economy and what is economic value. o This is followed by a briefly discussion on operational effectiveness. o I will then talk about the importance as well as limitation about cost advantage and price premium strategies. o The last part of the essay will look at other strategies and other elements besides cost advantage and price premium a firm can consider gaining competitive advantage. MAIN BODY Definition: o Digitalization and globalization is core to what many regard as the digital economy. It is the world of soft – the world of intangible -ideas, information and relationships, of media, of software and of services. (Kelly, 1998). o Economic value is the gap between revenue and cost. Operational effectiveness is doing the same things your competitors do but doing them better....
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...cc, 2494 cc, 2788 cc, 2986 cc & 3430 cc Does not cover Diesel, dohc or V8 engines, or four-wheel-drive models LAE MIMI and Larry Warren (1948-256-11AA3) © Haynes Publishing 1997 A book in the Haynes Service and Repair Manual Series ABCDE FGHIJ KLMNO PQRST 123 Printed by J H Haynes & Co. Ltd, Sparkford, Nr Yeovil,Somerset BA22 7JJ, England Haynes Publishing Sparkford, Nr Yeovil, Somerset BA22 7JJ, England Haynes North America, Inc 861 Lawrence Drive, Newbury Park, California 91320, USA Editions Haynes S.A. 147/149, rue Saint Honoré, 75001 PARIS, France Haynes Publishing Nordiska AB Box 1504, 751 45 Uppsala, Sweden All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the copyright holder. ISBN 1 85960 236 3 British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. Contents LIVING WITH YOUR BMW Introduction Safety First! Anti-theft audio system Instrument panel language display Page Page Page Page 0•4 0•6 0•7 0•7 Roadside Repairs Jacking, towing and wheel changing Jump starting Identifying leaks Page Page Page 0•8 0•9 0•10 ROUTINE MAINTENANCE Routine Maintenance and Servicing Lubricants and fluids...
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...THE UNIVERSITY OF THE WEST INDIES ST. AUGUSTINE, TRINIDAD AND TOBAGO, WEST INDIES FACULTY OF ENGINEERING & ENGINEERING STUDENTS’ SOCIETY Technical Report Writing Workshop Facilitated by: Halcyon Lawrence March 03, 2007 Table of Contents Topic 1: The Communication Model ............................................................................. 4 Topic 2: Five Cs of Technical Communication .............................................................. 7 Clarity ............................................................................................................................. 7 Structural Clarity (document level) ............................................................................ 7 Stylistic Clarity ........................................................................................................... 7 Grammatical Clarity.................................................................................................... 7 Contextual Clarity....................................................................................................... 7 Conciseness..................................................................................................................... 8 Document level Conciseness ...................................................................................... 8 Paragraph/sentence level Conciseness........................................................................ 8 Concreteness ......................................
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...In America, the fact that fast food restaurants are located at every corner many people becomes obesity leading to huge risk factors. The various issues of unhealthy living lead to multiple life threatening diseases, such as diabetes. When people hear the news that they have been diagnosed with diabetes, it makes them feel frightened. In 2011, statistics show that in United States 25.8 million of children and adults has diabetes (American Diabetes Association, 2012). American Indians and Alaska natives have a higher percentage of adults with diabetes than other ethnicities (Collazo-Clavell et all. 2009). Diabetes is a serious life-long illness caused by high level of glucose in the blood. This condition is when the body cannot produce insulin that is located in the pancreas. Insulin is a hormone that moderates the blood level. Diabetes affects the process of how the body uses blood sugar (Collazo-Clavell et all. 2009). Glucose is significant since it is “the main source of fuel” (Collazo-Clavell et all. 2009). There is no cure for diabetes but there are ways to lower the risks. Although diabetes is a disorder, it can also lead to other factors such as heart attack, kidney failure, or death. A person with diabetes has to maintain a healthy lifestyle including eating the right food, exercising, controlling their blood sugar level, and be optimistic. Diabetes occurs in several forms but the major ones are Type I and II diabetes and gestational diabetes. Type I diabetes is also...
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...wrote about diabetes for my biology research paper. I need someone to proof read for me. It is in APA style. Thank you! =) In America, the fact that fast food restaurants are located at every corner many people becomes obesity leading to huge risk factors. The various issues of unhealthy living lead to multiple life threatening diseases, such as diabetes. When people hear the news that they have been diagnosed with diabetes, it makes them feel frightened. In 2011, statistics show that in United States 25.8 million of children and adults has diabetes (American Diabetes Association, 2012). American Indians and Alaska natives have a higher percentage of adults with diabetes than other ethnicities (Collazo-Clavell et all. 2009). Diabetes is a serious life-long illness caused by high level of glucose in the blood. This condition is when the body cannot produce insulin that is located in the pancreas. Insulin is a hormone that moderates the blood level. Diabetes affects the process of how the body uses blood sugar (Collazo-Clavell et all. 2009). Glucose is significant since it is “the main source of fuel” (Collazo-Clavell et all. 2009). There is no cure for diabetes but there are ways to lower the risks. Although diabetes is a disorder, it can also lead to other factors such as heart attack, kidney failure, or death. A person with diabetes has to maintain a healthy lifestyle including eating the right food, exercising, controlling their blood sugar level, and be optimistic. Diabetes...
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...Marketing Plan Group Assignment (Phase Three) 10% MRK 200 XX [pic] Ford Motor Company Hybrid Ford Escape Group Memebers: Yasmine Kustec Ramon Pinto Bowang Zhou Zang Yue Brett O'connell Yoon Joon Table of Content Cover Page Table of Content 1 The Executive Summary 2 Company Backgrounder 3 Company Mission Statement 3 ➢ Vision 4 ➢ Values 4 Situational Analysis ➢ Internal Environment 5 ➢ Competition Environment 6 ➢ Economic Environment 6 ➢ Cultural/ Social Environment 7 ➢ Government Environment 8 ➢ Technology Environment 9 Company Objectives 9 Target Segment(s) Profile 11 Market Strategies 13 ➢ Figure 1.1 21 Resources 25 Marketing Plan Group Assignment The Executive Summary Ford Motors, through the past five years or so, have been experiencing difficulties with their significantly present decline market share. Being a dominate player in the auto business for over a century, Ford Motors have been reluctant to keep up with current trends and evolving competitors from growing economies. Considering the company’s external and internal opportunities, and directing their resources towards a more skillfully R& D (research and development)...
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...Case Summary The Tata Nano is a city car manufactured by Tata Motors which is made and sold in India. The Nano is the cheapest car in the world today. Before it went on sale, a price of 1 lakh Rupee (US$1,600) was widely touted. Since its 2009 debut, the price has increased; while the Nano remains the lowest-cost four-wheeled passenger vehicle in India, it is significantly more expensive than a motorcycle, a popular means of cheap transport in the country. In early 2006, Tata Motors announced its intentions to revolutionize the automobile industry through a centralized manufacturing plant. This plant was conceived in order to manufacture the much awaited “1 lakh Rupee car”, the world’s cheapest car. The launch of the Nano would not only be a huge coup for Tata Motors, but would also put the Indian car manufacturing industry firmly on the global map. As a result, the proposed launch had received wide media coverage both in India and internationally. In late 2006, several Indian state governments had approached Tata about establishing the Nano plant in their respective states. The plant would generate revenues for the state and create much-needed jobs. The economic and social benefits of Tata’s industrialization would also be crucial for a developing country like India and largely benefit only the state selected for the plant. The four-door Nano is about 10 feet long and 5 feet wide, and powered by a 623cc two-cylinder engine at the back of the car. The car has 33 horsepower...
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...Analysis of Volkswagen 4.1 SWOT Analysis 4.2 结论（黑体小二） 注释（黑体小二） 参考文献（黑体小二） 附录（黑体小二） 谢辞（黑体小二） Abstract Environmental protection is becoming more and more important throughout the world. So the automobile industry tries to develop vehicles with good and positive emission output. In my thesis paper I will write about the Volkswagen emission scandal which happened this year in September. The Volkswagen Group is one of the biggest automobile manufacturer in the world. However Volkswagen manipulated the emission output through so called defeat devices. Through this fraud Volkswagen lost trust and faith of customers, employees, suppliers, investors, buyers and many other groups. I will try to analyze and explain the reasons why Volkswagen came to this situation. Introduction Volkswagen Group is a German corporation. It manufactures passenger cars, commercial vehicles, motorcycles and engines. It was the largest automobile maker in the world in 2011. The company owns 12 brands, which are Audi, Volkswagen, Bentley, Porsche, Skoda, Lamborghini,...
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...today their flagship product and a technological tour-de-force for Tata branded passenger automobiles. The Tata Crossover Concept from the 2005 Geneva Motorshow is the root of the Aria project. The Aria is a very significant product for Tata Motors, not just for the Indian market, but for their key export markets in Europe as well. A closer look at the pictures of the Xover and the Cliffrider will tell you that the final lines and quite a bit of the exterior detailing of the Aria were frozen back then. However, it is good to see Tata Motors finally launch a seven-seater MPV – although the Aria is a lot more than just that thanks to all the four-wheel drive underpinnings and is a true crossover in every sense of the word. It can seat seven people in comfort like an MPV, have...
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...VIDYALAYA ASSOCIATION’S, M.L.DAHANUKAR COLLEGE OF COMMERCE of M.COM (PART-1) (Semester-2) hereby Declare that I have completed this project on MARKETING STRATEGIES & PLANS OF TOYOTA MOTORS in The Academic year 2013-2014. The information Submitted is true & original to the best of knowledge. ----------------------- (Signature of student) JITEN.H.MENGHANI ACKNOWLEGEMENT To list who all have helped me is difficult because they are so numerous and the depth is so enormous. I would like to acknowledge the following as being idealistic channels and fresh dimensions in the completion of this project I take this opportunity to thank the University of Mumbai for giving me chance to do this project. I would like thank my Principal, Dr. Madhavi.S.Pethe for providing the necessary facilities required for completion of this project. I would also like to express my sincere gratitude towards my project guide PROF. MRS N.A. NERURKAR whose guidance and care made the project successful. I would like to thank my college library, for having provided Various reference books and magazines related to my project. Lastly I would like to thank each & every person who directly or indirectly helped me in completion of the project especially my parents & peers who supported me throughout my project. Content a) Introduction b) History c) Toyota’s Global Vision d)...
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... |Spring 2011 | |Tanvir Ahmed Masud |BBA 110104010 |B |Spring 2011 | |Saifur Rahman Abir |BBA 110104013 |B |Spring 2011 | Date of submission: 07th April, 2011 Acknowledgement This report is prepared on the basis of the assignment given by Abdullah Mohammed Ibrahim assistant professor of Northern University Bangladesh. It was a wonderful experience while working on the Customer based Brand Equity in Motor Bike Sector. At first my thanks go to the almighty God and than to my lecturer. A great number of people have made significant contributions in preparing this paper. I am heavily indebted to all of them. I am expressing my immense gratitude to all of them who have extended enormous support, guidance and speared their...
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...1 The TOWS Matrix --A Tool for Situational Analysis Heinz Weihrich*, Professor of Management, University of San Francisco This article has two main purposes One is to review general considerations in strategic planning and the second to introduce the TOWS Matrix for matching the environmental threats and opportunities with the company's weaknesses and especially its strengths. These factors per se are not new; what is new is systematically identifying relationships between these factors and basing strategies on them. There is little doubt that strategic planning will gain greater prominence in the future. Any organization—whether military, product oriented, service-oriented or even governmental—to remain effective, must use a rational approach toward anticipating, responding to and even altering the future environment. Situational Analysis: A New Dimension in Strategic Planning Today most business enterprises engage in strategic planning, although the degrees of sophistication and formality vary considerably Conceptually strategic planning is deceptively simple: analyze the current and expected future situation, determine the direction of the firm and develop means for achieving the mission. In reality, this is an extremely complex process, which demands a systematic approach for identifying and analyzing factors external to the organization and matching them with the firm's capabilities. The purpose of this article is twofold: first, the concept of strategy and a model...
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...1 The TOWS Matrix --A Tool for Situational Analysis Heinz Weihrich*, Professor of Management, University of San Francisco This article has two main purposes One is to review general considerations in strategic planning and the second to introduce the TOWS Matrix for matching the environmental threats and opportunities with the company's weaknesses and especially its strengths. These factors per se are not new; what is new is systematically identifying relationships between these factors and basing strategies on them. There is little doubt that strategic planning will gain greater prominence in the future. Any organization—whether military, product oriented, service-oriented or even governmental—to remain effective, must use a rational approach toward anticipating, responding to and even altering the future environment. Situational Analysis: A New Dimension in Strategic Planning Today most business enterprises engage in strategic planning, although the degrees of sophistication and formality vary considerably Conceptually strategic planning is deceptively simple: analyze the current and expected future situation, determine the direction of the firm and develop means for achieving the mission. In reality, this is an extremely complex process, which demands a systematic approach for identifying and analyzing factors external to the organization and matching them with the firm's capabilities. The purpose of this article is twofold: first, the concept of strategy and a model...
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