...1. The problems of Monster Energy Drink The problems of Monster Energy Drink is people perceive Monster Energy drink is unhealthy. The reason is the level of caffeine is high (e.g : 160 mg per can). It is also causes death / health problems. For example, a 14 years old Maryland girl who died from heart arrhythmia after drinking large cans of Monster Energy Drink on two days. Another problem is nowadays, people are become more health - conscious and they are also looking for healthy drinks. Actually, Monster Energy Drink had come out Monster Energy Absolutely Zero, Ultra Zero, and Ultra Red etc. These three products are zero calorie and zero sugar but Monster Energy did not highlight these three products very much. Another problem is lack of awareness in Malaysia market. For example, Monster Energy Drink is already in Malaysia market but they did not advertise their products through print media, out-of-home media, and other media. 2. SWOT Analysis of Monster Energy Drink The strengths of Monster Energy are no.2 top selling energy drink in worldwide and its’ products can found in many countries( United States and Europe). Besides , Monster Energy has strong brand identity. For example, Monster Energy is an aggressive, cool and strength brand. When you go to visit Monster Energy’s website, you can see that its’ website is black , green and gray which are associated to its’ brand identity . Monster Energy is easily to recognized...
Words: 1459 - Pages: 6
...National Defence University, Islamabad Faculty of Contemporary Studies International Relations Department Research Paper SIGNIFICANCE OF PAK-RUSSIA RELATIONS: FOREIGN POLICY OPTIONS FOR PAKISTAN By: Arshad Mahmood, M.Phil (IR), NDU, Islamabad 20 November 2012 Submitted to: Dr Shaheen Akhtar Associate Professor Department of International Relations NDU, Islamabad SIGNIFICANCE OF PAK-RUSSIA RELATIONS: FOREIGN POLICY OPTIONS FOR PAKISTAN ABSTRACT Pak-Russia relations, viewing from a realist perspective, have not been built upon strong pillars of understanding each other’s interests and concerns which are most essential for establishing enduring bilateral ties. The history of their bilateral relations is simply a tale of misperception and misunderstandings. Both the nations despite having convergence of interests on various bilateral, regional and international issues and immense potentials in cooperation have never availed opportunities. In fact both, Pakistan and Russia had viewed each other through the prism of other states and with wrong perceptions. The changing international environment and internal and regional political dynamics of both the states have now provided another chance their elites to revisit their bilateral relations and lay down a foundation for a prosperous future. SECTION-1 INTRODUCTION Background 1. On 26 December 1991 the world witnessed the collapse of the first and the largest communist country - the Union of Soviet...
Words: 6917 - Pages: 28
...Contents 1.0 Introduction 3 1.1 Purpose 3 1.2 Scope of this report 3 1.3 Methodology 3 1.4 Limitations 3 2.0 Situation Analysis 4 2.1 Business Definition and Scope 4 2.1.2 Mission, Visions and Objectives of Packet One Networks 4 2.1.3 Products and Services Definition of P1 WiMAX 4 2.2 External Environment 5 2.2.1 Remote Environment Analysis 5 2.2.1.1 Economic Environment 5 2.2.1.2 Political/Legal Environment 6 2.2.1.3 Social Cultural Environment 6 2.2.1.4 Technological Environment’ 7 2.2.2 Near Environment Analysis 8 2.2.2.1 Porter’s 5 Forces Model 8 2.2.2.1.1 Rivalry among Present Competitors 8 2.2.2.1.2 Threat of New Entrants 9 2.2.2.1.3 Bargaining Power of Suppliers 9 2.2.2.1.4 Bargaining Power of Buyers 10 2.2.2.1.5 Threat from Substitute Products 10 2.2.2.2 Competitors Analysis 11 2.2.2.3 SWOT Analysis 12 2.2.2.3.1 Strength 13 2.2.2.3.2 Weakness 13 2.2.2.3.3 Opportunity 14 2.2.2.3.4 Threats 14 2.2.2.4.1 P1-Business Position 15 2.2.2.4.2 Market Attractiveness 16 2.2.2.4.3 GE Matrix Chart 16 2.2.2.5 Buyers Analysis. 16 3.0 Marketing Objectives, Strategies and Marketing Mix 17 3.1 Marketing Objectives 17 3.2 Financial Objectives 17 Marketing Strategy’s 17 3.3.1 Untapped Segment & Brand awareness 17 3.4 Product Life Cycle 18 3.5 Segmentations, Targeting and Positioning 19 5.0 P1WiMAX Marketing Tactics 22 5.1 Promotion 22 5.1.1 Events 23 5.1.2 Service availability in F&B outlets 24 ...
Words: 13383 - Pages: 54
