...thought about, the price and distribution channels can help make the product or service a success. With the information that is available within this paper, one will be able to determine what decisions would be best for a different product or service. Marketing is the purchasing and selling of a service or product to either, consumers or businesses. But that it has much more to do with the environment in which this product or service is being provided. Marketing of any product or service can help or hurt the promotion of the product and the business. The service that was chosen to do further research was Home Healthcare Services. The Home Healthcare Service that was chosen is New Horizons Home Healthcare in Rock Hill, SC. This is a very well-respected company that delivers services in: Assisted Living, Micro-Community, and Alzheimer's Care. This home healthcare service is located within minutes of a well-known hospital. New Horizon's Home Health Care Service helping the elderly persons with many daily functions. These functions include: preparing meals, housekeeping, helping with medication, laundry, and regular check-ins with the residents. With the high prices of nursing homes, this home health care service offers better prices and the same nurturing atmosphere that clients would receive in a nursing home facility....
Words: 2801 - Pages: 12
...in the Business and Healthcare industry by discussing the key aspects and impacts of the external environment with each industry. I will develop and address the issues presented by customers want and needs in aspect of the healthcare professional and debate the need for marketing in the hospitals versus clinics. As a healthcare provider of a clinic, explanation will be given to differentiate the advantages of my clinic of choice versus other clinics. Marketing and business development in the business industry are processes of cultivating ongoing relationships that lead to deep trust and long-term value-exchange between the business and their stakeholders to develop and maintain purpose-based relationships. Marketing is all about putting customers/patients at the heart of the business and responding to their needs and wants toward implementing a mission and goal. In a challenging economic climate, the customer needs to trust that the product offers something unique in terms of style, quality and sustainability - these all derive from strategic planning. Business ethics can be powerful marketing tool and should form a key part of your marketing strategy when combined with the quality and style of the product. Dell Computer is a great example of bold and daring marketing that has endured. When the computer industry was employing nothing but conventional wisdom and selling through complicated and profit-draining distribution channels, the question was why PCs had to be distributed...
Words: 1235 - Pages: 5
...Amber Anderson February 15th, 2014 The Faces of the Uninsured: An Issue Brief Amber Anderson February 15th, 2014 Important to Note: 1= Yes Health Insurance 88.2% 2= No Health Insurance 11.5% * Data extracted from CDC BRFSS 2012 Important to Note: 1= Yes Health Insurance 88.2% 2= No Health Insurance 11.5% * Data extracted from CDC BRFSS 2012 The topic of Health Reform and the uninsured is an issue at the height of concern in politics. In 2013, it was estimated that over 48 million Americans were uninsured (KFF). The Behavioral Risk Factor Surveillance System (BRFSS) is a United States phone survey conducted by the Centers for Disease Control that looks at behavioral risk factors. According to this data from the BRFSS 2012, as displayed in the table below, 88.2% of individuals surveyed reported having some form of health plan while 11.5% reported having no form of health plan, which estimates to be 54,801 people (CDC). HAVE ANY HEALTH CARE COVERAGE | | Frequency | Percent | Valid Percent | Cumulative Percent | Valid | 1 | 419328 | 88.2 | 88.2 | 88.2 | | 2 | 54801 | 11.5 | 11.5 | 99.7 | | 7 | 932 | .2 | .2 | 99.9 | | 9 | 624 | .1 | .1 | 100.0 | | Total | 475685 | 100.0 | 100.0 | | Missing | System | 2 | .0 | | | Total | 475687 | 100.0 | | | Why is this Important? The United States reportedly spent $2.6 Trillion on Healthcare in 2010. This is approximately $8,402 per individual. If the current health system does not adapt, then the US is predicted...
Words: 1347 - Pages: 6
...Affordable Care Act In this essay I will be discussing the benefits of the new affordable care act and how it has impacted as well as my local community. Firstly, the affordable care act allows people who did not have access to insurance or be able to afford the insurance through their employer to get insurance coverage at a reasonable cost. Second, the affordable care act does not allow for insurance companies to not pay a claim based on it being a pre-existing condition which was the case prior to the affordable care act being passed. Also the affordable care act gives access to women for preventative health services which is important to me, my wife and my two daughters. In the following paragraphs I will explain the reasons why I support the affordable care act and reasons that everyone should support the new health care law. One of the reasons why I support the affordable care act is that if you would lose your coverage through your employer and need to continue health coverage the cost of the affordable care act insurance is much more reasonable then having to purchase the cobra insurance, which many of the times is about four times as expensive as your insurance through your employer. The affordable card act has directly impacted a state that I used to live in which was Kentucky. It has been reported that nearly four hundred and fifty thousand people now have health insurance in Kentucky that previously did not prior to the affordable care act. Another benefit of the affordable...
Words: 797 - Pages: 4
...Issues Case 1: Carilion Clinic February 25, 2015 Case 1: Carilion Clinic Author: Alexandra Piriz and Kurt Darr Summary The Carilion Clinic has grown significantly in just over a decade, which is shown by organization’s net operating revenue of over $1.2 billion. Under the leadership of new CEO, Edward Murphy, M.D., the efforts of a mid-Atlantic acute-care hospital system to develop a vertically integrated clinic health system result in allegations of antitrust, excessive healthcare costs, disruption of physician referral patterns, and use of harsh collection practices, all of which cause a negative reaction in the community. Also, Dr. Murphy’s efforts to become a comprehensive vertically integrated system have continued: establishment of a medical school partnership, expansion of its facilities, and increase in number of salaried physicians by purchasing private practices. Dr. Murphy asserts that the business plan of Carilion Clinic will moderate the effects of the “broken” U.S. healthcare system by integrating services that range from primary care to comprehensive cancer treatments and remission monitoring. In 19th century, the antitrust division of the U.S. Department of Justice sought to block the merger of two medium-sized community hospitals, foreshadowing other, somewhat questionable trade practices in the Shenandoah Valley. Carilion Clinic is a major employer in Roanoke, Virginia, but members of the community base expressed serious concerns about its methods...
Words: 3464 - Pages: 14
...Marketing Strategies of Pharmaceutical Company: A Study on The ACME Laboratories Ltd. Abstract In the modern world, Bangladesh’s pharmaceutical industry plays a vital role. For pharmaceutical company there are some limitations on product promotion through the mass media, such as radio, TV and/or News paper. Thus, the total marketing system depends on marketing team. This paper presents the findings of the study conducted on the ACME Laboratories Ltd. to examine the marketing system. This study reveals that the ACME Laboratories Ltd.’s products are consumed allover the country and also globally. Their motive is to maintain the quality of the product to cope up with the existing competition. Their objective is to treatment the disease, they also set a reasonable price by considering the middle class people to get some benefit from the ACME Laboratories Ltd. They follow all possible distribution channels to make their product available to the customers and at a comfortable place. The ACME Laboratories Ltd. has also endeared to strength its network in international marketing operation to export products abroad. The company provides some motivational tools to the internal sales team. The company provides fringe benefit to these people. It is the most successive tool for the company. From the study we find that the ACME Laboratories Ltd. is a socially responsible company, and practice ethical values. From the study it has appeared that the ACME Laboratories Ltd. is facing some minor...
Words: 5228 - Pages: 21
...1. Ch.1 - 8 -- As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. Key issues and concerns 1. The key issues and concerns relating to any research project such as to estimate the sales potential in the domestic market, first points to the issue of defining the purpose of the research, the area sales manager or researcher must distinguish between symptoms of organizations problem regarding the manufacturing and marketing of the outboard engines, the manager’s perception of the problem, and the research problem (Cooper, & Schindler, 2011, p. 13). Conner (1997) also posited the importance of building market research plan by starting the process with a clear statement of the decisions one have to make.(Conner, 1997, p. H15) The purpose of the research should be clearly stated followed by the research process detail. 2. Figuring out the research process detail, the researcher or the manager should provide complete research proposal (Cooper, & Schindler, 2011, p. 13). 3. Research design thoroughly planned would require the manager to ensure exploratory procedures outlined with constructs defined. Sample unit clearly described along with sampling...
Words: 3082 - Pages: 13
...Bringing It Altogether Karla Alvarez Professor Becky Gilliland HSA 505 – Health Services Strategic Marketing March 17, 2013 Bringing It Altogether Marketing healthcare services and products presents unique challenges compared to other consumer goods and services, because it deals with health behaviors as opposed to just purchasing behaviors (Johnson, n.d.). Products are physical and tangible. They can be divided into non-durable goods and durable goods. A nondurable good is an item that can be consumed in some defined period of time. A durable good is a product that lasts over an extended period of time (Berkowitz, 2011). Products can also be classified by whom and for what the consumers of these products are purchased. Those products that are purchased by the final consumer are known as consumer goods, while those purchased for use in the manufacture of other products are referred as industrial products (Berkowitz, 2011). Furthermore, consumer goods can be classified by the amount of effort and manner of search the consumer uses in purchasing the product. Those that require little deliberation or search are known as convenience goods. Shopping goods are products in which the consumer takes the time to compare attributes, price, style and/or features. And specialty items are those that the consumer specifically seeks out (Berkowitz, 2011). Services, on the other hand, are intangible. Services are inconsistent, they cannot be owned or stored and...
Words: 3395 - Pages: 14
...1.0 Executive Summary All in One Family Healthcare will provide the best care to every patient every day, at affordable pricing and in a family oriented environment. All in One Family Healthcare’s objectives include increasing consumer awareness of the importance of healthcare, making a profit within the first two or three years of operation, and franchising the company within seven years of operation. All-In-One Family Healthcare is a medical clinic that provides five services in one convenient location. Our medical division tends to basic healthcare needs such as annual check ups, physicals, minor blood work and common ailments. Other divisions within the clinic include pharmacy, optometry and dental services. All in One development will include the franchising of the company resulting in more All in One’s in North Carolina and eventually taking our business nationwide. Ultimately All in One plans to have locations in all major cities and operate as one of the nation’s most profitable and recognized health care facilities. All in One FHC will be open Monday-Friday from the hours of 9:00 a.m. to 5:00 p.m. The pharmacy department will remain open until 2:00 a.m. All in One will be closed on holidays such as Christmas, New Year, MLK Day, Memorial Day, etc. All in One Family Healthcare will have a simple management strategy. Since this is an LLC, the company will be run by the various owners and orders shall follow down the chain of command outlined in this section of the...
Words: 3682 - Pages: 15
...company. Associates of Wal-Mart focus on respect for the customer as well as respect for the employee. There are three values that associates live by which retains employees and grows Wal-Mart’s business: * Service to customers * Respect for the individuals * Striving for excellence Wal-Mart’s culture is one of integrity, service and respect. This culture ensures customers are a priority, employees are valued and integrity is at the forefront of every interaction. This makes it a very attractive employer of choice. Wal-Mart has a history of advancement and provides many opportunities to succeed within the corporation. About 75% of store management teams started as hourly associates (www.walmart.com). This is an important retention practice for the multinational organization. It allows people with limited resources to come in at an entry-level and work their way up. Wal-Mart is a diverse workplace because of its dedication to diversity and inclusion. In 2006, Wal-Mart created the Employment Practices Advisory Panel to evaluate and guide employment practices along with diversity and inclusion initiatives (www.walmart.com). This dedication to diversity creates a brand that attracts and retains employees and vendors to the business. Determine How the Benefits May Contribute to the Success of Wal-Mart’s Employment Practices. Wal-Mart’s benefits are in-line with many employers. However, the...
Words: 846 - Pages: 4
...Marketing Plan: MHS 1 Medical Home Service Keller School Of Management –Online MM522 Ben Parker Instructor Rodney Cullifer January 2011 Final Draft Marketing Plan: MHS 2 Executive Summary My plan includes a service and not necessarily a new product. The service is a complete healthcare service that is mobile and is dedicated to the treatment of diabetes in central and southeastern Ohio. Some of the services are provided by other pharmaceutical companies and some of the service is provided by current healthcare providers, but this service is educationally based and provides care to all diabetic patients. All patients will be accepted by the Mobile Healthcare Service (MHS). Private insurances will be accepted, managed care, and cash payers. But they must be referred to MHS by their primary care doctor or by the specialist such as an endocrinologist. First, I need to discuss how the service is set up and what the team will look like. The team will consist of a Nurse Practitioner, Doctor, Certified Diabetes Educator/Dietician, and Medical Assistant. This team will not be sponsored or run by the pharmaceutical companies and it will not be run by government money or grants. This service will be considered as a third party company providing additional...
Words: 7915 - Pages: 32
...HIV/AIDS, malaria and Tuberculosis. The main focus of the organization was public health; however, there were issues that arose which made it appear as if their focus was shifting to profit maximization for the benefit of their shareholders. Contradictory statements were made by CEO, J P Garnier which suggested that they are looking to make profits for their shareholders, which led to a questionable integrity. GlaxoSmithKline (GSK) has been putting in a lot of effort to improve the healthcare in Less Developed Countries (LDCs) and in Sub-Saharan Africa. Their substantial effort has shifted to investing in research and development (R&D) of diseases which is necessary in the developing nations since they heavily rely on external support due to the inadequate facilities and is not self-sufficient in regards to developing medicines for the diseases themselves. The less developed regions are the ones that are significantly impacted, hence GSK has taken the initiative to set preferential pricing arrangements to benefit these regions. GSK has also continued with its philanthropic deeds by continuing programs that cares for, supports and educate the locals about HIV/AIDS in 27 different countries. Another altruism act that is performed by GSK is the donation that it carries out. It donated 100 million preventative treatments as part of its commitment to eradicate Lymphatic Filariasis, which is a disease caused by parasitic worms. With the shareholders kept in mind, GSK has...
Words: 3288 - Pages: 14
...l in Zimbabwe Understanding the “new normal” in Zimbabwe The term ‘new normal’ is a term coined by Mohamed El-Erian, co-chief investment officer of Pimco, a California investment firm to refer to the situation the world found itself in after the Global Financial Crisis (GFC) of 2008-2010. From a global perspective, this phenomenon has led to mixed fortunes on the economies of different countries. Characteristic of the ‘new normal’ is the remarkable gaining of economic influence of the East due to the growing shift in global economic activity from West to East. Emerging Markets (Ems) proved to be a force to reckon with due to the increased flow of capital between the (Ems) themselves and to industrial countries as well as due to the increase in their stake or share in the global output from 40% in 1990 to 50% and expected to grow to 60% by 2035. The Global recession resulted in a deliberate greater government intervention in most countries to save respective banking systems from collapsing. As a result, there is a significant role to be played by governments in the economies of most countries which might have a negative impact of financial protectionism in some instances or lead to greater global financial coordination and transparency. In the ‘new normal’, the West has lost its ability to set the global agenda as seen in the transition from a G-7 to a Group of 20 which includes players in the Emerging Markets like Brazil, Russia, India, China, South Korea, Saudi Arabia...
Words: 2512 - Pages: 11
...total revenues in 2007, and to support these clinical activities, they used 5,000 hours of housekeeping services. 1) What is the value of cost pool? Sol)A critical part of cost measurement at the subunit level is the assignment or allocation, of indirect costs. Cost allocation is essentially a pricing process within the organization whereby managers allocate the costs of one department to other departments. To assign costs, two important elements must be identified: a cost pool and a cost driver. A cost pool is a grouping of costs that must be allocated. Hence the value of Cost pool for the above question is $100,000. 2) What is the allocation rate if: a. Patient services revenue is used as the cost driver? Sol) Allocation rate = Cost pool/patient services revenue = $ 100,000/$5,000,000 = $0.02 per dollar of patient services revenue. b. Hours of housekeeping services is used as the cost driver? Sol) Allocation rate = Cost pool/hours of housekeeping services = $100,000/5000 = $20 per hour consumed for housekeeping services. 3) What is a cost-volume-profit (CVP) analysis and why is it useful to health services managers? Sol) Profit analysis is an analytical technique typically used to analyze the effects of volume changes on profit. The same procedures can be used to assess the effects of volume changes on costs, so this type...
Words: 1309 - Pages: 6
...MM522: Week 7 – Assignment: Marketing Plan – Victus HR Solutions 06/12/2010 Omolola Adekeye D03211850 Student Keller Graduate School of Management Executive Summary Our company functions as a Human Resources Management Consultancy firm providing specialty human resource services and business immigration to small and midsize business. Professional recruitment services are offered to healthcare and legal professionals. We represent the interests of both healthcare and legal professionals and the facilities that employ them -- matching professionals with their most desirable job openings while supporting employers in their search for skilled, experienced talent in those same professions. Victus HR Solutions is a human resource (HR) consulting company Victus has expertise in a wide range of HR areas and is targeting the emerging company market. Victus HR Solutions will offer this market the ability to compensate it with stock options from their company in lieu of only cash. This will be especially appealing to start-up companies that find capital scarce. Omolola Adekeye, the founder and owner will be leveraging her past and current personal/professional relationships to generate business for Victus HR Solutions. The leveraging of these relationships will be especially fruitful since a large degree of business for emerging companies is based on networking. Omolola has a large number of relationships to utilize having spent over as immigration professional. She also has...
Words: 4627 - Pages: 19
