...HARVARD BUSINESS SCHOOL 9-501-038 REV: OCTOBER 14, 2005 LUC WATHIEU MICHAEL ZOGLIO "Look at these guys ...Thetj decide what we watch and when we watch it. ..." "Network programmers-who needs them? Program your own network. TiVo. TV your way." Between these two lines, the TiVo commercial showed a pair of burly men throwing a TV network's chief programmer out of the window of a tall office building. Brodie Keast, TiVo's vice president of marketing and sales, had replayed the ad a dozen times on that morning of May 2000, and he still found it to be as hilarious as the first time he saw it. The TiVo digital video recorder, beyond its many advanced features, made a big idea real-if you owned the TiVo black box and subscribed to the TiVo service, you could really control what you watched and when you watched it. TiVo's marketing team intended to get that big idea across through a catchy communications campaign, with a boldly humorous tone that would help consumers envision how TiVo restored the fun of television. Fourteen months into the launch, TiVo had signed up 42,000 subscribers, with a current rate of 14,000 new subscribers per quarter. With 102 million TV-watching households in the U.S., that was only about .04% penetration, despite availability in most major consumer electronics stores across the nation. Yet everyone who owned TiVo seemed satisfied with it, with 72% of owners even claiming that...
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...Subject: Successful Princeton Applicant Through all of my accomplishments and disappointments, I have always been especially proud of the dedication and fervor I possess for my personal beliefs and values. Unfortunately, it has often been difficult for me to remain outwardly firm and confident in a town where most people think alike and reject exceptions. Whenever I have expressed my position as a pro-life advocate, peers have badgered, accused, and ridiculed me for simply believing in something that they scorn. Despite all the pressure, I never waive red from my belief, yet I became frustrated and began to lose the courage to publicly express my opinion on this controversial topic. To gain some insight and reassurance for myself, I attended the New Jersey Right to Life Convention in the spring of 1995. This experience uplifted me and offered great inspiration and enlightenment. At the convention I received an overwhelming amount of support and encouragement from wonderful people who advocate the very principles I believe in. This convention was so inspiring that the next day in school I was able to relate my experience to one of my biggest opponents on the subject. Also, the abundant information available at the convention enabled me to defend my position on abortion more effectively. Attending this convention accomplished two things. It proved my commitment to my belief, in that I took the initiative to strengthen and support my opinion, refusing to give up or lose heart. Unlike...
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...Aceasta este versiunea html a fişierului http://xa.yimg.com/kq/groups/10218488/1488710324/name/HBS_Dubai_Case.pdf. G o o g l e generează automat versiuni html ale documentelor căutate pe Web. Page 1 _______ Lecturercase. Thserve asCopyrigwrite Haphotoco ANTHONITINUMAIMJOHNA SheInc OvRhoderegionHiDubaeconoAirlinbuiltoperaMiddmaintthe mwithocondiGrowloomeMoha Back Regio Onbin Sa a With publicaincludeor an Islineage_______________ r Anthony J. Mayohis case was develos endorsements, sought © 2010 Presidenarvard Business Scopied, or otherwise ONY J. MAYONOHRIAMAH MENDHROATHAN CROMWE eikh Mc.” ver the coursee Island into thn torn by confliis Highness Si from a sleeomic promisenes, a UAE-baa trilogy ofations, develodle East, Shetaining safetymost expensivout difficultieitions sufferewth was rapided. To prodammed had to kground o onal Develop n January 4, 2aeed Al Makt hin the UAE regations from the red in the rest of tslamic scholar. Te. The feminine e_______________ o, Professor Nitin Nped from publisheurces of primary dant and Fellows of Hchool Publishing, Boreproduced, poste ELL Mohamm of just a few dhe Singapore ofict. And it’s allSheikh Mohapy little coas.a He is the foased airline sman-made iopment, andeikh Mohamy for millionsve hotel, andes. While huned and somed, infrastructuduce economo balance his of UAE and pment 2006, Sheikhtoum, becam gion, it is properegion will abbrethis case. The wThe feminine equequivalent is “bin_______________ Nohria, Umaimah Md sources. HBS casata...
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...party) that was running me ragged, refilling their iced tea glasses and such, so I was panting a little anyway. “How was the movie?” “Lame,” Sidney answered for everyone. “You didn’t miss anything. Lindsay should stick with red; blond does nothing for her. Seriously, though. What’s Morgan Castle doing here?” Sidney used the menu I’d just given her to point at a table over in Shaniqua’s section. “I mean, she’s got some nerve.” I started to say Sidney was wrong—no way would Morgan Castle be caught dead at the Gull ’n Gulp. Especially at the height of the summer season, when the place was so packed. Locals—like Morgan—know better than to try to set foot near this place during high season. At least, not without a reservation. If you don’t have a reservation at the Gull ’n Gulp—even on a Tuesday night, like tonight—during high season, you...
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...Scott Card. Reprinted with permission of the author. The characters and events portrayed in this book are fictitious. Any similarity to real persons, living or dead, is coincidental and not intended by the author. ISBN: 978-0-316-03283-4 Contents BOOK ONE: BELLA Preface 1. Engaged 2. Long Night 3. Big Day 4.Gesture 5. Isle Esme 6. Distractions 7. Unexpected BOOK TWO: JACOB Preface 8. Waiting For The Damn Fight To Start Already 9. Sure As Hell Didn't See That One Coming 10. Why Didn't I Just Walk Away? Oh Right, Because I'm An Idiot. 11. The Two Things At The Very Top Of My Things-I-Never-Want-To-Do List 12. Some People Just Don't Grasp The Concept Of "Unwelcome^" 13. Good Thing I've Got A Strong Stomach 14. You Know Things Are Bad When You Feel Guilty For Being Rude To Vampires 15. Tick Tock Tick Tock Tick Tock 16. Too-Much-Information Alert 17. What Do I Look Like? The Wizard Of Oz? You Need A Brain? You Need A Heart? Go Ahead. Take Mine. Take Everything I Have. 18. There Are No Words For This. BOOK THREE: BELLA Preface 19....
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...ANALOGY EXERCISE A Directions: In each of the following questions,there is a certain relationship between two given words on one side of : : and one word is given on another side of : :while another word is to be found from the given alternatives,having the same relation with this word as the words of the given pair bear. Choose the correct alternative. 1 . Moon : Satellite : : Earth :? (A) Sun (B) Planet (C)Solar System (D) Asteroid Ans: (B) Explanation: Moon is a satellite and Earth is a Planet . 2 . Forecast : Future : : Regret :? (A) Present (B) Atone (C)Past (D)Sins Ans: (C) Explanation: Forecast is for Future happenings and Regret is for past actions . 3. Influenza : Virus : : Typhoid : ? (A) Bacillus (B)Parasite (C)Protozoa (D) Bacteria Ans: (D) Explanation: First is the disease caused by the second . 4. Fear : Threat : : Anger : ? (A)Compulsion (B)Panic (C)Provocation (D)Force Ans: (C) Explanation: First arises from the second . 5. Melt : Liquid : : Freeze : ? (A)Ice (B)Condense (C)Solid (D)Crystal Ans: (C) Explanation: First is the process of formation of the second . 6. Clock : Time : : Thermometer : ? (A)Heat (B)Radiation (C)Energy (D)Temperature Ans: (D) Explanation: First is an instrument used to measure the second . 7. Muslim : Mosque : : Sikhs : ? (A)Golden Temple (B)Medina (C)Fire Temple (D)Gurudwara Ans: (D) Explanation: Second is the pace of worship for the first . 8. Paw : Cat : : Hoof : ? (A)Horse (B)Lion (C)Lamb (D)Elephant Ans: (A) Explanation: First...
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