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Why Mmee

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V.Srikanth & Dr.R.Dhanapal

A Business Review of E-Retailing in India
V.Srikanth
Assistant Professor / MCA Dept PES Institute of technology, Bangalore-560085, India

vedanthamsri@yahoo.co.in

Dr.R.Dhanapal
Professor, Department of Computer Applications Easwari Engineering College, Ramapuram Chennai - 600089, Tamilnadu, India

drdhanapal@gmail.com

Abstract As a professor in computer science I am very much interested in training my students in e-Commerce and prepared myself for an in depth research in this area and to present a quick journal about e-Retailing concepts / framework, how an organization can start e-Retailing business quickly. Its Pro’s & Con’s, how to make the e-Retailing venture successful. How retailers should plan / experience to achieve varying success by leveraging the internet technology. How to incorporate traditional retails practices with Internet technology. And strive for success in India. How internet is used by users and its use for online shopping. It serves as a best article for all the readers across the globe.
Keywords: E-Retailing,E-tailing, E-Commerce, Online Store, Retail, E-Business.

1. INTRODUCTION
E-Commerce is a huge domain on conducting business over internet and e-retailing is part of it. When we discuss on digitally / Internet enabled commercial transactions between organizations and individuals using latest web technologies as per the policies of the Organization it takes the form of e-business. Nowadays, 'e' is gaining momentum and most of the things if not everything is getting digitally enabled. Thus, it becomes very important to clearly understand different types of commerce or business commonly called as e-Commerce. There are mainly five types of e-commerce models

1.

Business to Consumer (B2C)

This model involves organizations as business houses and consumers and customers. This is the most

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