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Why People Hate Dove's 'Real Beauty Sketches' Video

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Submitted By rukato11
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Why People Hate Dove's 'Real Beauty Sketches' Video

Dove's "Real Beauty Sketches" campaign is supposed to be an uplifting message that shows women that they are more beautiful than they think they are. In the viral video, an FBI-trained sketch artist draws women first based on their own and then on strangers' descriptions.
While many love the video, others found major flaws in the ad. A slew of articles have point out why the ad isn't entirely on-message, with headlines including "Beauty Above All Else: The Problem With Dove's New Viral Ad" and "What's Wrong With Dove's Real Beauty Sketches Campaign?"
These are some of the main complaints:
The video only focuses on a very small subset of women.
Kate Fridkis of Psychology Today describes the concept of the video: "Some lovely, thin, mostly white women who are all pretty young describe their appearances to a forensic artist."
In fact, most of these "real" and "beautiful" women are white.
DoveDove's ad has been criticized for mostly showing white, traditionally attractive women.
Blogger jazzylittledrops wrote a passionate blog about the video's lack of diversity. She noted, "Of the main participants: all four are Caucasian, three are blonde with blue eyes, all are thin, and all are young (the oldest is 40). ... We see in the video that at least three black women were in fact drawn for the project. Two are briefly shown describing themselves in a negative light (one says she has a fat, round face, and one says she’s getting freckles as she ages). Both women are lighter skinned. A black man is shown as one of the people describing someone else, and he comments that she has “pretty blue eyes”....Out of 6:36 minutes of footage, people of color are onscreen for less than 10 seconds."
The ad might teach what it preaches against — that beauty is paramount.
Ann Friedman at New York Magazine writes, "These ads still

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