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Why Strategy Important for a Business

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Submitted By lawreje1
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Strategy is important to a business because strategy describes where you want the company to go. Strategic planning helps with getting the company to where you want it to go. Strategic planning is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives (Pearce & Robinson, 2013). Without knowing the strategy of the business the details on how to get where you are headed cannot be made.
Strategic management is a three-tier process involving corporate-, business-, and functional-level planners, and support personnel. At each progressively lower level, strategic activities were shown to be more specific, narrow, short-term, and action oriented, with lower risks but fewer opportunities for dramatic impact (Pearce & Robinson, 2013).
Strategic decisions are based on what managers forecast rather than what they know. These decisions are developed on projections and it will enable the business to select the most promising strategic options (Pearce & Robinson, 2013).
An organization’s mission identifies the scope of its operation (Pearce & Robinson, 2013). The mission statement of a company must express how the company will contribute to society as well as its product and market. It should also list the company’s purpose, philosophy, and goal (Pearce & Robinson, 2013). The strategic planning should be on the same path as the company’s mission.
The strategic process is future oriented and is used to interact with the competitive environment to achieve company goals (Pearce, & Robinson, 2013). The strategic plan stresses a time period, a revenue objective, marketing approach and a target return for investors (Pearce & Robinson, 2013). It provides a guide for management decisions.
References
Pearce, J. (2016). Strategic Management [VitalSource bookshelf

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