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Wild China

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Submitted By guigbat
Words 264
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3. Yes WildChina could have grown faster.
Barrier:
-Zhang management style: Pushy and doesn’t try to listen to the objection of others especially of Stent. She is pushing the business but is lacking on the operational side
-Stent: he is a great CEO but a bad CEO. He took too much of the Asian culture, doesn’t try to learn from his mistakes and take too much time thinking of the current customers without trying to expand the business. Moreover he lost a deal by not responding to an offer from a current customer.
-Zhang lifestyle choice: Zhang doesn’t want to sacrifice her husband’s job to this business. Therefore she needs to stay in the US, away from her business. This is currently not the right decision as she hasn’t found the proper CEO.
-Environment: SRAS was a big issue and the company had to close down. Therefore they had no customers for a while. Most customers come from America: the slowdown of the US economy can impact WildChina business

Suggestions: * It is not possible to change people especially at the age of Zhang or Stent. Therefore the management team constitution has to be changed. * Until Zhang finds another CEO, she needs to stay in China * Stent was a great COO and should carry on this duty * Zhang needs to find a CEO that can replace her: someone she trusts and who works her way. * Environment is quite risky: need to change 1) Customer base: European, Middle East, Asian, Chinese! 2) Destination: Expanding to other countries, why not Thailand as Stent knows the place?

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