...ID number: 0971546 Paper in: MBA 23901 Corporate Strategy and Global Business Policy - GE Wind Strategy Study - Date turned in: 05.01.2014 For: BI Norwegian Business School-Fudan University MBA Programme 05.01.2014 Content Table of Contents Content ............................................................................................................................ i Introduction .................................................................................................................. ii 1. Industry Analysis ................................................................................................ 1 2. Competitive Analysis ......................................................................................... 4 3. Value chain analysis ........................................................................................... 7 4. Strategy core analysis ........................................................................................ 8 5. Advantages and disadvantages ...................................................................... 9 6. Conclusion .......................................................................................................... 10 7. Reference ........................................................................
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...Introduction The wind energy sector has attained a high-level attention and acceptability in the contemporary renewable global market compared to other sources. The year 2014 marked the highest growth rate by 11% with 50GW annual installation for the first time. It was a record high of 99.5 billion in the same year rising from the previous 80.3 billion in 2013. India to be specific ranks the fourth globally in wind energy uptake with an installed capacity of 6018 MW. The wind energy sector is expected to create more jobs, fuel economic activity and extensively reduce CO2 emissions on earth. Wind power is now becoming the best option for power companies in adding capacity to a grid since it is attributed to low costs (Global Wind Energy Outlook, 2014, pp. 12). According to the information, the sector reflects an amiable growth in the coming years however, the energy industry in its entirety has many challenges since parties come up with new and costs effective forms of energy. The research paper begins by holistically analyzing the major challenges and opportunities facing the global wind energy industry and their strategic implications, using porter’s five forces model. The porter’s five forces model serves to analyze the competitive forces in the industry to identify opportunities and threats. The analysis covers five facets namely the risk of entry by new competitors, intensity of rivalry among established companies within the industry, the bargaining power of buyers, the bargaining...
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...Value Chain Management, VIA University College Horsens Authors: Thomas Gottlob Ployart Wetche 2036932 Kristina Hemmingsen 2029398 Pawel Rosiak 2008258 Ioan Stavarache 2020733 Filip Petru 2020724 Supervisor: Erik Aaen Project: SPV 4 Project Date: 10 June 2010 Contents Table of figures: 6 0.0 Problem formulation 8 0.1 Background description: 8 0.2 Purpose: 8 0.4 Problem statement: 8 0.5 Delimitation: 8 0.6 Choice of methods and models: 9 0.7 Time schedule 10 1.0 Introduction 11 1.1 Value chain analysis 11 Optimization of the value chain at Siemens Wind Power 11 1.2 Primary Activities: 13 1.2.1 Inbound Logistics: 13 1.2.2 Operations: 13 1.2.3 Outbound Logistics 13 1.2.4 Marketing and Sales: 14 1.2.5 Service 15 1.3 Support Activities 15 1.3.1 Procurement 15 1.3.2 Technology Development 16 1.3.3 Human Resource Management 16 1.3.4 Firm Infrastructure 16 1.4 Choosing the right supply chain strategy 17 1.5 Supply Chain Strategies 17 1.5.1 Innovative Products with Evolving Supply Processes 18 1.6 The Right Supply Chain Strategy 18 The concept of agility : 18 1.7 Summarize 19 2.0 How can Siemens optimize the cross functional communication? 19 2.1 Resources and capability model 20 2.2 Obstacles when using the strategic resources and capability model 21 2.3 Issues within the organization 22 2.4 Root causes for the internal challenges: 23 ...
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...BUSINESS PLAN ON SOLAR POWER PLANT “P SQUARE” Submitted To Prepared by Letter of Authorization TABLE OF CONTENTS EXECUTIVE SUMMARY 1 CHAPTER 1: INDUSTRY OVERVIEW 2 CHAPTER 2: COMPANY OVERVIEW 5 2.1 Mission Statement 5 2.2 Vision Statement 5 2.3 Key Products & Services 5 2.4 Strategic Goals and Objectives 6 2.5 Management 6 CHAPTER 3: INDUSTRY ANALYSIS 7 3.1 Threat of New Entry 7 3.2 Bargaining Power of Buyer 7 3.3 Bargaining Power of Supplier 8 3.4 Degree of Rivalry 8 3.5 Threat of Substitution 9 3.6 Company’s Core Competencies 9 CHAPTER 4: COMPANY ANALYSIS AND PRODUCTION PLAN 10 4.1 Company Analysis 10 4.1.1 Cost Advantage and the Value Chain 11 4.1.2 Differentiation and the Value Chain 12 4.1.3 Technology and the Value Chain 13 4.1.4 Linkages between Value Chain Activities 14 4.1.5 Analyzing Business Unit Interrelationships 14 4.1.6 Outsourcing Value Chain Activities 15 4.1.7 Existing Core Competencies 15 4.1.8 Future Competencies 16 4.2 Production Plan 17 4.2.1 Product/Service Overview 17 4.2.2 Facilities 17 4.2.3 Products and Manufacturing Process 20 4.2.4 Research and Development 20 4.2.5 Quality Assurance 20 CHAPTER 5: STRATEGIC PLANNING 21 5.1 Marketing Environment Analysis 21 5.2 SWOT Analysis 23 5.3 Competitive Advantage 27 5.4 Additional Strategic Consideration 28 5.5 Strategic Group Analysis 29 CHAPTER 6: MARKETING PLAN 31 6.1 Market overview 31 ...
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...Corporate Social Responsibility 37 Summary and Recommendation 39 Conclusions: 40 About the Company Suzlon Energy is a global wind power company based in India. Suzlon is a market leader in Renewable Energy Resources segment in India. It specializes in providing total solutions in Wind Power Generation with cohesive integration of consultancy, design, manufacturing, installation, operation and maintenance services. Currently, Suzlon is ranked as fifth leading wind turbine manufacturer in the world in terms of cumulative installed capacity, at the end of 2011. Suzlon delivers end-to-end wind power solutions from assembly, installation to commissioning. The company manufactures blades, generators, panels, and towers in-house and state-of-the-art large or offshore turbines through its subsidiary REpower. The company is integrated downstream and delivers turnkey projects through its project management and installation consultancy, and operations & maintenance services. Suzlon is a multinational company with offices, R&D and technology centers, manufacturing facilities and service support centers spread across the globe. History The seeds of Suzlon were sown by Mr. Tulsi R. Tanti’s venture into the textile industry. Faced with soaring power costs and the infrequent availability of power, he looked to wind energy as an alternative. Beginning with a wind farm project he set forth to...
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...for companies. Since its inception, the company has continued to grow, expand and innovate in a variety of industries and fields including things that range from electric fans to airplanes. The company was ranked the 26th largest company and the 14th most profitable one in America in 2011. This was based on gross revenue but another list ranked the company 4th among the Forbes Global 2000 by considering more detailed metrics. It has also been listed as the 7th best company for leaders and 15th most admired company by Fortune in 2011/2012, number 5 for best global brand by Interbrand, and by Fast Company as the 19th most innovative company. Vision: 'We bring good things to life'. Mission: General Electric Mission Statement from their Core Values: "Passionate, Curious, Resourceful, Accountable, Teamwork, Committed, Open, Energizing, Always With Unyielding Integrity" Strengths • Overall revenues from emerging markets which include regions such as Middle East, Africa, Canada, Australia, Russia, Latin America, China and India expanded by 18% since 2001 • GE's expertise in energy, transportation, and health care will prove critical for developing economies in the decades ahead....
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...damages not just from Hurricane Katrina, “but also to a unique physiographic setting of New Orleans.” (Locke) The storm, Hurricane Katrina was identified as powerful and huge because of the well-formed eye of a typical category four hurricane. Throughout the duration, warm sea water was its fuel for continued momentum and power. The intensity had “closely matched the water temperature” which led the hurricane to reach its peak intensity; category five. (Locke) The storm predicted maximum “rainfall east of the storm-eye track.” (Locke) As Hurricane Katrina took her course, evidence provided “that the right front quadrant” was indeed the most powerful part of the hurricane. (Locke) “The powerful winds and rain occurred here because of rotational winds and steering winds (the prevailing winds which govern smaller winds) are combined. (Locke) According to the Saffir-Simpson Hurricane Wind Scale, Hurricane Katrina winds were at excess speeds up to 175 miles per hour. The hurricane brought on catastrophic damages where a very high percent of framed homes were destroyed with roof failures, and wall collapse to accompany. There were an isolation of fallen trees and power...
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...Whole Foods printed mission statement is to “promote vitality and well-being for all individuals by offering the highest quality, least processed, and most flavorful natural and naturally preserved foods available.” These values have established Whole Foods Market in to the world’s largest retail chain of natural and organic food super markets; founded in Austin, Texas by John Mackey in 1980 the company has experienced rapid growth based on their impeccable business plan, that focuses on selection of products and being dedicated to high quality standards and core values embedded throughout the corporation (“Whole Foods Market”). The company’s core values are as follows: • Selling the Highest Quality Natural and Organic Products Available • Satisfying and Delighting Our Customers • Supporting Team Member Happiness and Excellence • Creating Wealth through Profits and Growth • Caring about Our Communities and Environment • Creating ongoing win-win partnerships with our suppliers Whole Foods structure varies differently from most other retail grocery stores. At Whole Foods innovation and experimentation are implemented at the store level as managers are allowed to stock 10% of products that they see will benefit and or cater the surrounding community (Lubove, 102). Whole Foods also structures their employee’s salaries differently than other Fortune 500 companies. Fortune 500 companies pay their...
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...development and success of any business” (Premeaux, 2009). In this paper there will be discussions on Walmart strategic initiative program and the effectiveness of it. Walmart is not only a leader in retail but leads concerning energy savings and conservation. Walmart has taken advantage of technology as it relates to renewable and perpetual resources such as the sunlight, solar panels, and wind. Not only does Walmart show that it is environmentally conscience, but also reinforces it is focus on the customer by strengthening productivity and reduce expenses with the “Powered by Walmart” initiative and at the same time to keep providing service for its customers and profits for its shareholder. Initiative Effects on Financial Planning The “Powered by Walmart” is an initiative that Walmart has implemented to reduce the company’s expenses by reviewing their processes and eliminating any unnecessary steps taking place and costs incurred. According to Walmart’s Fourth Quarter Fiscal Year 2012 Earnings Call on February 21, 2012 they expect to maximize their value by balancing global leverage (Walmart Annual Report, 2012). This message also stated that some of these “Powered by Walmart” initiatives had already begun taking place within various stores in the United States and the United Kingdom. Walmart has evaluated the staffing of locations and worked toward making sure that the stores are staffed with the right personnel for the given time of day and...
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...crisis. The issue is that the United States’ current, most widely used energy sources, fossil fuels, is harmful to the environment. So as to not harm the environment, many people have made the switch to solar or wind energy, thinking that as long as they don’t use fossil fuels they are doing the environment a favor. However, no matter the energy source for use on a large scale, it is going to have its own unique issues. There are a number of energy alternatives within the United States. The two sides to the argument are renewables, such as wind and solar energy (the two most popular) versus fossil fuels, such as coal and natural gas. Wind turbines can kill birds, cause health problems, and destroy forests and other wildlife. Solar energy is extremely costly (not only in money, but in energy as well) and it needs to be in the right climate to effectively capture the sun's energy. Fossil fuels emit carbon dioxide and other environment-harming pollutants. Despite coal's negatives, it is still critical for energy infrastructure in the United States because it is inexpensive, it is available, and the future of coal is becoming cleaner and more efficient all the time. Renewable energy sources such as wind and solar energy are very attractive because the wind will always be blowing and the sun will always be shining. It theoretically is a great way to harness energy; there is no burning of rocks or descending into mines just to get your energy like coal. Solar panels create...
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...What is the form of energy that is present in pizza that we eat? A) Mechanical B) Chemical C) Radiation D) Electrical Which of the following is not a unit of energy? A) Joules B) Meters C) BTU D) Calories What is the energy stored in the bonds that hold molecules together called? A) Chemical B) Kinetic C) Nuclear D) Thermal Which of the following is the process of breaking a large nuclei into two intermediate size nuclei? A) Chemical reaction B) Nuclear fusion C) Nuclear fission D) All of the above A woman moves a box through a distance of 10 m. What is the work done if the force applied is 10N? A) 100 J B) 50 J C) 0 J D) None of the above How many calories is 1 food calorie equivalent to? A) 1,000,000 B) 100 C) 1000 D) 10,000 What property of a small meteor falling from the sky causes a lot of damage when it hits the earth? A) High Kinetic energy B) High heat energy C) High Potential energy D) Explosive Chemical energy What happens to its temperature when a gas is compressed? A) can either increase or decrease B) decreases C) remains the same D) increases Energy possessed by a body due to its motion is called A) Thermal B) Kinetic C) Potential D) Chemical Energy can be created or destroyed. A) True B) False Correct answer(s): False In what direction does thermal energy flow? A) independent of the temperature difference B) From low temperature to high temperature C) From high temperature to low temperature D) in both directions What is the form of energy in a flying airplane...
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...Executive summary Suzlon, the Indian-owned Wind Energy company, has made its mark in the Indian and Global Wind Energy markets since its inception in 1995. By 2011, the company was the Asian market leader, having completed projects across 32 countries around the globe. Tulsi Tanti, originally a textile manufacturer founded Suzlon in 1995 to meet the energy demands of his family business textile operations. In those days, India was marred by expensive and unpredictable power grids which lead to rising power costs and frequent electricity outages. In 1994, the Government of India announced incentives for those investing in Wind power. As a part of the scheme the Ministry of non-conventional Energy resources offered capital subsidies and waivers from excise, income and import taxes for renewable energy projects. Tanti saw a promising opportunity and raised $0.6 million for his new wind energy venture. He began by securing selling rights from “SudWind”, the German turbine manufacturer, in India for their turbines. However, in an unexpected turn of events the German company went bankrupt. Determined not to lose this opportunity, Mr Tanti purchased the Worldwide rights to sell SudWind turbines – hiring the manufacturer’s R&D centre in Germany. Their first project was a ten turbines wind farm for India Power Corporation Limited(IPCL), a petrochemicals company. Suzlon’s successful completion of the project in a record three months helped it build its name. Soon, other projects...
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...Contents List of Figures 4 1. Introduction 5 2. Strategic Focus 7 2.1 Our Vision 7 2.2 Our Mission 7 2.3 Organizational Values 7 2.4 Highest Priority Goals 8 3. About DNV 9 3.1 DNV’s History 9 3.2 SWOT Analysis 10 4. Market Analysis 12 4.1 Industry’s Economy 12 4.2 Success Factors 12 4.3 Risks and Barriers 12 4.4 Key Customers 12 4.5 Size of Target Market 13 5. Products 14 5.1 Choosing Services to be implemented in the UAE 14 5.2 The Decision: 25 6 Marketing 26 6.1 Product Prices and Benefits to the Customer 26 6.2 Product Distribution 26 7 Research, Development and Innovation 27 7.1 Importance and Need for Research 27 7.2 Research and Development Objectives 27 8 Business Systems and Processes 28 8.1 Executing Operations and Project Studies 28 8.2 Risk Management 28 8.3 Quality Control System 28 8.4 Contractors and Suppliers 28 8.5 Customer Relationships and Targeting 29 8.6 Employee Training 29 9 External Environment, Stakeholders Relationships and Alliances 30 9.1 Importance of Analyzing the Environment 30 9.2 External Environment Elements 30 9.3 Problems of Uncertainty and Interdependence 31 10. Organization Design and Management 33 10.1 Organization Design 33 10.2 Staffing Requirements 33 10.3 Employee Recruitment and Training 33 10.4 Performance Standards and Feedback 34 11. Environmental and Social Impacts 35 11.1 External Impact 35 11.2 Internal Impact 35 11.3 Ethics 36 ...
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...Cameron Hays Final Paper 8/11/12 Company: Independent Electric Supply Independent Electric Supply, Inc. was founded in 1976, as a small distribution center built to cater the growing market of Electricians that worked in the high-tech aerospace industry. Realizing a need to offer a wide variety of electrical equipment Independent formed partnership with East Coast suppliers in order to provide a larger amount of Electrical products. When Independent Electric supply formed they had only 10-employee but with steady growth and strong business partnerships Independent grew into the twelfth largest supply chain in the nation. Independents line card includes the following resilient products; Line Card |Ballasts |Fittings |Strut | |Batteries & Flashlights |Fuses |Switches | |Boxes |Heaters, Electric |Tapes | |Cable Tray |Instruments |Time Clocks | |Chimes, Bells, Buzzers |Lamps |Tools | |Conduit...
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...“Energy Chain”, A New Concept in Evaluating Future Energy Conservation and Greenhouse Abatement Alternatives and Effectiveness Background The energy demand and supply system consists of many kinds of energy subsystems, for example, grid network, fuel (city gas, LPG, kerosene and so on) networks, prospective fuel (hydrogen) networks and demand-side equipments such as heat pump and cogeneration. In recent years, many evaluation methods and factors have been proposed and discussions of energy policy about innovative technology are becoming more multifaceted. In addition, as a result of specialization and segmentation of engineering science, too much discussion has been centered on particular details of efficiency, rather than on the overall needs of the energy supply and demand system. Integration of these evaluations and discussions is necessary for criteria for judgment. Critical review is always necessary to ensure that prospective technologies are really energy saving and contribute to greenhouse abatement over the whole spectrum from producing energy to end-use. Objectives To introduce a new concept of “Energy Chain” from producing energy through transmission, utilization and end-use, and to propose engineering methodology and evaluation method with examples. Principal Results 1.Proposing a New Concept of Energy Chain and Evaluation Method What the energy end-user needs is “energy benefit”. This include all kinds of benefit 1 that end-users enjoy. The energy chain (EC)...
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