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Wine Inventoy

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Submitted By lasdjf
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WINE and food belong together. That’s always been one of my cardinal beliefs.

I have little use for fussy, fetishistic wine pairings in which you need a PowerPoint display and a degree in biochemistry to decide which bottle to open. No. I simply believe that the pleasure of food and wine, enjoyed in harmony, is exponentially greater than the uncombined parts. At home, I think of wine primarily as a grocery item, perhaps an overly expensive one with an outsized meaning, but ultimately part of the ensemble of a meal.

This, of course, is not everybody’s understanding of wine. In fact, a significant percentage of wine in the United States, perhaps more than anybody might have guessed, is not drunk during a meal, according to a new consumer survey by Wine Opinions, a wine industry market-research company.

First, the basics: The survey questioned around 800 members of the Wine Opinions consumer panel, including residents of all states except North Dakota and Montana. The panelists drink wine frequently, which the survey defines as at least several times a week. That describes only 38 percent of all American wine drinkers, said John Gillespie, the chief executive of Wine Opinions. But significantly, those frequent drinkers account for more than 85 percent of the wine consumed in the United States. The online survey, conducted in December, has a margin of sampling error of two to three percentage points.

This was the first time the Wine Opinions survey had looked at whether wine and food were consumed together. Of all the wine the respondents drink in a given week, the survey found, only 41 percent was consumed while sitting down to a meal. Nineteen percent was consumed with chips, nuts, crackers and other light snacks, and 14 percent while preparing food. A full 26 percent of wine was consumed without food at all.

“My guess is most people in the industry

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