...WILMINGTON UNIVERSITY COLLEGE OF TECHNOLOGY SYLLABUS FACULTY MEMBER: Patrick Deely TERM: COURSE TITLE: IT Policy & Strategy COURSE NUMBER: IST.7100 TEXTBOOK: TITLE: IST 7100: IT Policy and Strategy, Wilmington University AUTHOR: Pearson Custom Library If you would like more precise information regarding the textbook(s) for this class, please visit the bookstore website at http://www.wilmcoll.edu/bookstore METHOD OF CONTACT: PREREQUISITE: IST7000, IST7020, IST7040, IST7060 All courses are open to students from all divisions. Only where a course is preceded by an introduction course is there a need to observe a prerequisite. However, students might benefit from prior knowledge on some of the courses, and this is given as the content found in your course catalogue by course code. I. COURSE DESCRIPTION The focus of this course includes: 1) The top management’s strategic perspective for aligning competitive strategy, core competencies, and information systems; 2) The development and implementation...
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...MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-3-quiz-2-chapters-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 MKT 315 WK 3 Quiz 2 Chapters 3,4 MULTIPLE CHOICE 1. For channel managers, which of the following is a variable in the external environment? a. Interest rates b. Emerging competitors c. Birth rates d. Inflation rates e. All of the above 2. For the channel manager, the external environments can be ranked, from most important to least important, as: a. Economic, competitive, sociocultural, technological, legal. b. Legal, competitive, technological, economic, sociocultural. c. Economic, legal, competitive, technological, sociocultural. d. There is no single sequence for all industries at all times. e. All are equally important. 3. The channel manager must analyze the external environment in terms of its impact on: a. Target markets. b. Facilitating agencies. c. Intermediaries. d. All channel participants. e. Retailers and brokers. 4. Adam Page, channel manager at Wood Products, Inc., read in this morning’s paper that two large Midwest furniture retailing chains had merged. Page needs to recognize the potential impact of this change in the external environment on all of the following except: a. Wood Products, Inc. b. Public warehouses, trucking firms, and other Midwest facilitating agencies. c. All Midwest furniture retailers. d. Consumers...
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...MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-quiz-3-chapters-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 MKT 315 WK 4 Quiz 3 Chapters 5,6 MULTIPLE CHOICE 1. Pertaining to the release of movies, windowing is a practice by which movie producers stagger the release of movies for various distributors. Which of the following statements about windowing is false? a. Windowing was established to help the movie industry maximize total revenues. b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release. c. Windowing greatly benefited movie theaters. d. Windowing greatly threatened movie theaters. e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies. 2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy? a. Channel strategy is concerned with the place aspect of the marketing strategy. b. Channel strategy is narrower in scope than the marketing strategy. c. Channel strategy focuses on distribution objectives. d. The channel strategy is important to the firm’s overall objectives. e. The marketing channel strategy focuses on product, price, and promotion. 3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important...
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...BUS 490 WK 4 Quiz 3 Ch. 3 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-490-WK-4-Quiz-3-Ch-3-All-Possible-Questions-BUS4903.htm BUS 490 WK 4 Quiz 3 Ch. 3 - All Possible Questions 1) Industry analysis is also referred to as external strategic management audit. 2) An external audit focuses on identifying and evaluating trends and events within the control of management. 3) The aim of an external audit is to develop an exhaustive list of every possible factor that could influence the business. 4) External audits attempt to identify key variables that offer actionable responses. 5) Five major categories of external variables are: 1) economic forces, 2) social and cultural forces, 3) political, governmental and legal forces, 4) technological forces and 5) demographic forces. 6) As many managers and employees as possible should be involved in the process of performing an external audit. 7) To perform an external audit, a company first must gather competitive intelligence and information about social, cultural, demographic, environmental, economic, political, legal, governmental and technological trends. 8) Freund argues that key external factors must not be hierarchical. 9) The I/O approach to competitive advantage advocates that internal factors are more important than external factors in a firm achieving competitive advantage. 10) An economic trend in America is the increasing numbers of two-income...
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...BUS 490 WK 4 Quiz 3 Ch. 3 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-490-WK-4-Quiz-3-Ch-3-All-Possible-Questions-BUS4903.htm BUS 490 WK 4 Quiz 3 Ch. 3 - All Possible Questions 1) Industry analysis is also referred to as external strategic management audit. 2) An external audit focuses on identifying and evaluating trends and events within the control of management. 3) The aim of an external audit is to develop an exhaustive list of every possible factor that could influence the business. 4) External audits attempt to identify key variables that offer actionable responses. 5) Five major categories of external variables are: 1) economic forces, 2) social and cultural forces, 3) political, governmental and legal forces, 4) technological forces and 5) demographic forces. 6) As many managers and employees as possible should be involved in the process of performing an external audit. 7) To perform an external audit, a company first must gather competitive intelligence and information about social, cultural, demographic, environmental, economic, political, legal, governmental and technological trends. 8) Freund argues that key external factors must not be hierarchical. 9) The I/O approach to competitive advantage advocates that internal factors are more important than external factors in a firm achieving competitive advantage. 10) An economic trend in America is the increasing numbers of two-income...
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...TROY UNIVERSITY eTROY IS2241 Section XTIC Computer Concepts and Applications COURSE SYLLABUS Term 1, 2014 August 11 – October 12 INSTRUCTOR INFORMATION: onn Dr. Joe Teng Troy University Chair, Information Systems and Quantitative Methods Office Location/Hours: Mailing Address: via email; within 24 238B Bibb Graves Hall Troy University Troy, Alabama 36082 Office: 334-670-3195 office jteng@troy.edu Dr. Joe Teng Troy University Chair, Information Systems and Quantitative Methods 334-670-3195 jteng@troy.edu Telephone: E-Mail: Troy Department Chair: The syllabus for this class includes the TROY Department Chair contact information for Dr. Teng. This is provided in the event you cannot resolve a situation with me, your instructor. PLEASE do not contact (e-mail or phone) Dr. Teng with a question, problem, or concern unless you have first contacted me and you have not received a response from me within 24-48 hours, or if you do not agree with my response. Thank you for your help in this matter. Students: Please place IS 2241 XTIC in the subject line of any emails sent to me. NOTE: For a course syllabus posted prior to the beginning of the term, the instructor reserves the right to make minor changes prior to or during the term. The instructor will notify students, via email or Blackboard announcement, when changes are made in the requirements and/or grading of the course. INSTRUCTOR EDUCATION: Ph.D., Management Information Systems. The University of Memphis, Memphis, Tennessee...
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...BUS 405 WK 2 Quiz 1 Chapter 1 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-405-WK-2-Quiz-1-Chapter-1-All-Possible-Questions-BUS4051.htm BUS 405 WK 2 Quiz 1 Chapter 1 - All Possible Questions TRUE/FALSE 1. “Employees’ often represent the least significant participant category in the labor relations process since their actions are controlled by union leaders and/or management officials. 1. Arbitrators, unlike mediators do not have authority to make final and binding decision concerning labor disputes. 1. One general category of work rules pertains to employees’ and employers’ job rights. 1. Mediators have binding legal authority to require the parties to settle an interest dispute, but they often first restrict themselves to offering advice to help each party to clarify their own priorities and assessment of costs or risks associated with failing to reach a voluntary agreement. 1. Arbitrators differ from mediators because arbitrators are almost always appointed by the government to resolve strikes in the private sector. 1. Public opinion reflects influential individuals and/or organizations as well as cultural values and traditions. 1. Work rules, while complex in nature, have a common dimension since the all pertain to compensation for work performed. 1. Public opinion of institutions in general is low in the United States. 1. Although union leaders are usually elected by the members, members and...
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...315 WK 8 QUIZ 6 CHAPTERS 12 & 13 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-8-quiz-6-chapters-12-13/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 8 QUIZ 6 CHAPTERS 12 & 13 MKT 315 WK 8 Quiz 6 Chapters 12,13 MULTIPLE CHOICE 1. One of the main issues Proctor & Gamble (P&G) Company had with its Max Factor is: a. Giant mass market U.S. retailers were not willing to give more shelf space to Max Factor products. b. P&G's marketing team had failed to gain sufficient brand recognition. c. Even though P&G threw millions of dollars in trade promotions, sales of the Max Factor brand continued to fall. d. Foreign sales of Max Factor products were falling. e. Offering big trade discounts to retailers simply did not work. 2. The effectiveness of the overall promotional strategy depends on how successful the manufacturer is in: a. Implementing its advertising, sales promotion, personal selling, and publicity. b. Securing cooperation from independent channel members in implementing the promotional strategy. c. Keeping its promotional budget in check. d. Developing creative promotional tactics. e. How its promotions compare to its competitors. 3. ___________ is a term used to refer to the use of several promotional tools in a coordinated effort to achieve maximum promotional impact. a. Exponential marketing b. Integrated marketing communication c. Expanded promotion d. Advertising materials e. Persuasive advertising 4. In...
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...Samsung Case Analysis Lindsay Eddow Luxchmi Gill Jonathan Lee Carol Lin GBA 652: Marketing Seminar Professor Kevin Moncrief Fall 2014 California Polytechnic University Pomona Table of Contents I. Company Background 4 Values & Philosophy 4 Vision 5 Performance 5 History 5 The Samsung Philosophy 5 Samsung Electronics Co., LTD 6 Operations 6 Products 7 Design 7 Environmental Record 7 II. Issues / Problems 9 III. Company Goals, Objectives, or Drivers 14 IV. Constraints 17 Firm Specific 17 Industry Wide 19 V. SWOT Analysis 23 VI. Findings 27 GAPS 27 SHARED S/W 27 VII. Solution Options 28 1. Proposed Solution to Promotion Issue 28 2. Proposed Solution to Product Issue 28 3. Proposed Solution to Pricing Issue 28 VIII. Recommended Solution Option 30 Gantt Chart for Proposed Solution 31 References 32 I. Company Background Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next...
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...BUS 405 WK 2 Quiz 1 Chapter 1 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-405-WK-2-Quiz-1-Chapter-1-All-Possible-Questions-BUS4051.htm BUS 405 WK 2 Quiz 1 Chapter 1 - All Possible Questions TRUE/FALSE 1. “Employees’ often represent the least significant participant category in the labor relations process since their actions are controlled by union leaders and/or management officials. 1. Arbitrators, unlike mediators do not have authority to make final and binding decision concerning labor disputes. 1. One general category of work rules pertains to employees’ and employers’ job rights. 1. Mediators have binding legal authority to require the parties to settle an interest dispute, but they often first restrict themselves to offering advice to help each party to clarify their own priorities and assessment of costs or risks associated with failing to reach a voluntary agreement. 1. Arbitrators differ from mediators because arbitrators are almost always appointed by the government to resolve strikes in the private sector. 1. Public opinion reflects influential individuals and/or organizations as well as cultural values and traditions. 1. Work rules, while complex in nature, have a common dimension since the all pertain to compensation for work performed. 1. Public opinion of institutions in general is low in the United States. 1. Although union leaders are usually elected by the members, members and...
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...MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-2-quiz-1-chapters-1-2/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 2 QUIZ 1 CHAPTERS 1 & 2 MKT 315 WK 2 Quiz 1 Chapters 1,2 MULTIPLE CHOICE 1. Which type of strategy did Walmart decide to use to compete with Amazon? a. Heavy advertising b. Price reduction c. Establish kiosks in Walmart stores d. Wholesale distribution e. Mass distribution via its own online channel 2. Which of the following statements is false? a. Consumer expectations have moved firms to add additional channels. b. Both B2C and B2B businesses are increasing the number of channels they use to distribute their products c. The flexibility to respond to consumers does not appear to be relevant to channel design. d. Channels must be targeted to reach intended customer segments. e. The increasing role of technology is helping to foster the use of multiple channels. 3. Which of the following is a true statement about Internet-based channels? a. Walmart's channel model continues to rely on its 'brick and mortar' stores exclusively. b. ‘Bricks and Mortar’ retailers that added online capabilities to traditional channels of distribution have had sluggish sales. c. Online sales have become an established distribution channel for B2C but not B2B markets. d. Internet-based channels have become a mainstream channel in the channel mixes of many firms. e. The growth of E-commerce...
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...MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-10-quiz-8-chapter-15-16/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 10 QUIZ 8 CHAPTER 15 & 16 MKT 315 WK 10 Quiz 8 Chapter 15,16 MULTIPLE CHOICE 1. According to the text, the Internet has had ________ impact on the design and management of marketing channels. a. little b. a major c. no d. an overwhelming e. some 2. Some observers predict that the Internet will so radically transform marketing channel structure and strategy that the __________ of the future will be profoundly different from what we see today. a. bandwidth b. interstate highway system c. distribution landscape d. cyberspace salespeople e. franchise system 3. Which of the following terms cannot be considered as synonymous with “electronic marketing channels” as stated in the text? a. Computer marketing b. Facebook commerce c. Social commerce d. Electronic commerce e. Internet commerce 4. Which of the following must be present to define electronic commerce as portrayed in the textbook? a. Purchases can be made via interactive electronic means b. The consumer must use a personal computer c. The consumer must also make use of the telephone d. Orders can only be placed by using e-mail e. Payments must be made using smart cards 5. If sellers list their products on the Internet and if customers who locate these products at the firm’s Web site still have to use...
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...BUS 230 WK 10 Quiz Chapter 13 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-230-WK-10-Quiz-Chapter-13-All-Possible-Questions-BUS2309.htm BUS 230 WK 10 Quiz Chapter 13 - All Possible Questions 1. A weighted point evaluation system: a. is seldom used because the costs usually outweigh the benefits. b. includes evaluation criteria, an importance factor for each, and a rating system. c. includes efficiency and effectiveness metrics weighted by users perceptions. d. is the most commonly used process because of ease of design and use. e. allows each rater to weight the criteria, but all raters user the same rating scales. 2. To select a potential supplier-partner, the buyer should consider: a. both hard and soft factors with an eye toward long-term outcomes. b. both hard and soft factors with an eye toward short-term outcomes. c. soft factors such as congruence of management values and compatibility. d. hard factors such as quality, quantity, cost, and technology. e. the willingness of the supplier to quickly change processes for results. 3. A goal of supply chain management is to: a. gain competitive advantage by acquiring confidential information from chain members. b. drive down prices through competitive online bidding. c. push inventory as far down the supply chain as possible. d. reduce uncertainty and risks between and among members of the supply chain. e. increase competition by increasing the number of...
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...BUS 230 WK 10 Quiz Chapter 13 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-230-WK-10-Quiz-Chapter-13-All-Possible-Questions-BUS2309.htm BUS 230 WK 10 Quiz Chapter 13 - All Possible Questions 1. A weighted point evaluation system: a. is seldom used because the costs usually outweigh the benefits. b. includes evaluation criteria, an importance factor for each, and a rating system. c. includes efficiency and effectiveness metrics weighted by users perceptions. d. is the most commonly used process because of ease of design and use. e. allows each rater to weight the criteria, but all raters user the same rating scales. 2. To select a potential supplier-partner, the buyer should consider: a. both hard and soft factors with an eye toward long-term outcomes. b. both hard and soft factors with an eye toward short-term outcomes. c. soft factors such as congruence of management values and compatibility. d. hard factors such as quality, quantity, cost, and technology. e. the willingness of the supplier to quickly change processes for results. 3. A goal of supply chain management is to: a. gain competitive advantage by acquiring confidential information from chain members. b. drive down prices through competitive online bidding. c. push inventory as far down the supply chain as possible. d. reduce uncertainty and risks between and among members of the supply chain. e. increase competition by increasing the number of...
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...[ THE INFLUENCE THAT SOCIAL NETWORKING PLAYS IN SOCIETY TODAY. HOW, AND TO WHAT EXTENT, HAS IT RE-DEFINED SOCIAL RELATIONSHIPS AND IS THIS GENERATIONALLY SPECIFIC?]] | Tim Berners-Lee had a vision to create a system for linking information over the internet; his idea for creating the web was about anything potentially connected with anything, thus providing us with a new freedom and allow people space to create and communicate, he never anticipated that it would have a global impact as far as social networking is concerned! [Weaving the Web by Tim Berners–Lee, page 1] A social networking is basically an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g. who share interests and/or activities. It essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging. These types of sites allow participants to share ideas, activities, events, and interests within their individual networks. The main types of social networking services are those which contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook and Twitter widely...
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