Free Essay

Women Health in India: an Analysis

In:

Submitted By armansethi0
Words 3864
Pages 16
International Research Journal of Social Sciences_____________________________________ ISSN 2319–3565 Vol. 2(10), 11-15, October (2013) Int. Res. J. Social Sci.

Women Health in India: An Analysis
Sunilkumar M Kamalapur1 and Somanath Reddy2
1

Women’s Studies, Gulbarga University, Gulbarga-06, Karnataka, INDIA 2 Social Work, Gulbarga University, Gulbarga-06, Karnataka, INDIA

Available online at: www.isca.in, www.isca.me
Received 29th August 2013, revised 21st September 2013, accepted 5th October 2013

Abstract
If health is defined ‘as a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity’, it follows that existence is a necessary condition for aspiring for health. The girl child in India is increasingly under threat. In recent decades, there has been an alarming decrease in the child sex ratio (0-4 years) in the country. Access to technological advances of ultra sonography and India’s relatively liberal laws on abortion have been misused to eliminate female foetuses. From 958 girls to every 1000 boys in 1991, the ratio has declined to 934 girls to 1000 boys in 2001. In some states in western and north western India, there are less than 900 girls to 1000 boys. The sex ratio is at its worst in the states of Punjab, Haryana, Himachal Pradesh and Gujarat, where severe practices of seclusion and deprivation prevail. Often in contiguous areas in these states, the ratio dips distressingly below 800 girls to every 1000 boys (RGI, MOHFW, UNFPA, 2003). Annexure I gives the child sex ratio in different states and union territories of India as per the 2001 census. The Present paper analysis the Nutrition and women health in India. Keywords: Women, Health, Nutrition.

Introduction
The health of Indian women is intrinsically linked to their status in society. Research on women’s status has found that the contributions Indian women make to families often are overlooked, and instead they are viewed as economic burdens. There is a strong son preference in India, as sons are expected to care for parents as they age. This son preference, along with high dowry costs for daughters, sometimes results in the mistreatment of daughters. Further, Indian women have low levels of both education and formal labor force participation. They typically have little autonomy, living under the control of first their fathers, then their husbands, and finally their sons1. All of these factors exert a negative impact on the health status of Indian women. Poor health has repercussions not only for women but also their families. Women in poor health are more likely to give birth to low weight infants. They also are less likely to be able to provide food and adequate care for their children. Finally, a woman’s health affects the household economic well-being, as a woman in poor health will be less productive in the labor force. While women in India face many serious health concerns, this profile focuses on only five key issues: reproductive health, violence against women, nutritional status, unequal treatment of girls and boys, and HIV/AIDS. Because of the wide variation in cultures, religions, and levels of development among India’s 25 states and 7 union territories, it is not surprising that women’s health also varies greatly from state to state. To give a more detailed picture, data for the major states will be presented whenever possible.

The discrimination against the girl child is systematic and pervasive enough to manifest in many demographic measures for the country. For the country as a whole as well as its rural areas, the infant mortality rate is higher for females in comparison to that for males. Usually, though not exclusively, it is in the northern and western states that the female infant mortality rates are higher, a difference of ten points between the two sex specific rates not being uncommon. The infant mortality rate is slightly in favour of females in the urban areas of the country (as a whole) But then, urban India is marked by greater access to abortion services and unwanted girl children often get eliminated before birth. It has been commented in the context of women’s health that sustainable well-being can be brought about if strategic interventions are made at critical stages. The life cycle approach thus advocates strategic interventions in periods of early childhood, adolescence and pregnancy, with programmes ranging from nutrition supplements to life skills education. Such interventions attempt to break the vicious intergenerational cycle of ill health. The vulnerability of females in India in the crucial periods of childhood, adolescence and childbearing is underscored by the country’s sex wise age specific mortality rates. From childhood till the mid twenties, higher proportions of women than men die in the country. In rural India, higher proportions of women die under thirty. Like most cultures across the world, Indian society has deeply entrenched patriarchal norms and values. Patriarchy manifests itself in both the public and private spheres of women’s lives in the country, determining their ‘life chances’ and resulting in their qualitatively inferior status in the various socio-economic spheres. It permeates institutions and organisations and works in

International Science Congress Association

11

International Research Journal of Social Sciences___________________________________________________ISSN 2319–3565 Vol. 2(10), 11-15, October (2013) Int. Res. J. Social Sci. many insidious ways to undermine women’s right to dignified lives. There are similarities in women’s lived experiences due to such gendered existences. However, in a vast and socioculturally heterogeneous country like India, women’s multiple and often special needs are played out on a variegated terrain of age, caste, class and region resulting in a complexity of experiences. Traditional bases of social stratification such as caste and class reproduce themselves in women’s lived experiences as also do rural-urban and regional disparities. New needs emerge as women progress through the life cycle. Talking about women’s health and access to healthcare in such a complex setup thus poses a challenge. The population of the world crossed 6 billion in 1999, and India’s population crossed 1 billion in 2000. In 2011, India’s population is expected to be around 1.2 billion. Some indicators on the quality of life in Asian countries, including India have improved over the years such as life expectancy, literacy and infant mortality, while others have remained static or deteriorated such as environmental sanitation and environmental degradation. International comparisons on a few of the indicators of human development for Asian countries and indicators for different states in India are given in the tables below.

Nutrition
Nutrition is a determinant of health. A well balanced diet increases the body’s resistance to infection, thus warding off a host of infections as well as helping the body fight existing infection. Depending on he nutrient in question, nutritional efficiency can manifest in an array of is orders like protein energy malnutrition, night blindness, and iodine deficiency is orders, anaemia, stunting, low Body ass Index and low birth weight. Improper nutritional intake is also responsible for is eases like coronary heart disease, ypertension, non-insulindependent diabetes mellitus and cancer, among there2. Nutritional deficiency disorders of different types are widely prevalent in the countries of south East Asia, with some pockets showing infelicity in certain types of disorders. iodine deficiency disorder is endemic to he Himalayan and several tribal areas and anaemia is a pervasive problem across most socio-economic groups of the country.

Women Health in India

Health is complex and dependent on a host of factors. The dynamic interplay of social and environmental factors have profound and multifaceted implications on health. Women’s lived experiences as gendered beings result in multiple and, significantly, interrelated health needs. But gender identities are played out from various location positions like caste and class. The multiple burdens of ‘production and reproduction’ borne from a position of disadvantage has telling consequences on women’s well-being. The present section on women’s health in India systematizes existing evidence on the topic. Different aspects of women’s health are thematically presented as a matter of presentation and the themes are not to be construed as mutually exclusive and water tight compartments. The conditions of women’s lives shape their health in more ways than one. Table-1 Indicators of Human Development for SAARC Countries and Some Asian Countries, 2008 Infant Mortality Rate Adult Literacy Rate (%) Life Expectancy at Birth Country (years) (Per thousand live Births) (age 15 years & above) India 64 54 66 Bangaladesh Bhutan China Indonesia Malaysia Maldives Nepal Pakistan Philippines Srilanka Thailand 64 66 73 70 74 68 64 65 72 72 70 47 56 19 25 10 26 43 73 23 17 6 54 56 93 91 92 97 57 55 93 92 94

Notes: Literacy Rate for Kerala is for 7 years and above, b: Data refer to estimates for the period 2000-2007. Source: United Nations Children’s Fund. (2009). The State of the World’s Children 2009: Maternal and Newborn Health. New York: UNICEF. p. 118-121. *India, Registrar General, Vital Statistics Division. (2009). Sample Registration System Bulletin April 2009.New Delhi. p. 5. $ India, Registrar General and Census Commissioner. (2001). Provisional Population Totals: Paper 1 of 2001: Census of India 2001. New Delhi. p. 143.

International Science Congress Association

12

International Research Journal of Social Sciences___________________________________________________ISSN 2319–3565 Vol. 2(10), 11-15, October (2013) Int. Res. J. Social Sci. Economic prosperity alone cannot be a sufficient condition for good nutritional status of a population, the state of Maharashtra in western India being a prime example in this regard. Maharashtra has one of the highest per capita incomes among states in the country, but is marked by poor nutritional profile of its people. More than half the households in both the rural and urban areas of the state receive less than the prescribed adequate amount of calorific intake and the situation has worsened in the rural areas of the state in the past twenty years3. The nutritional status of children and women in India has attracted the attention of academics and policy planners for some decades now. Despite the interest, these population subgroups continue to suffer from poor nutritional status. The girl child, disadvantaged from birth (or even before it) due to her sex, is systematically denied or has limited access to the often paltry food resources within the household. A recent study of three backward districts of Maharashtra shows that in the project areas of the ICDS (the Integrated Child Development Services-the state run programme designed to ameliorate the nutritional status of children and pregnant and nursing women with the help of supplementary nutrition), the girl beneficiaries consistently showed poorer weight for age results, compared to the boy beneficiaries4. This was true for all the three project defined age groups of children below one year; between one and three years and between three and six years. All the three districts of Jalna, Yawatmal and Nandurbar displayed such a consistency. The three districts encompass considerable sociocultural heterogeneity, Jalna being a predominantly non-tribal district while Yawatmal has a mixed tribal-nontribal population. The district of Nandurbar has a predominantly tribal population. National level estimates from the NFHS-2 also show that girls are more likely to be undernourished or even severely undernourished for the indicators of weight for age and height table 2. More girls than boys are thus underweight and stunted. Boys are slightly more likely to show undernourishment and severe undernourishment in the case of weight for height, that is, they are more likely to be thin than the girls. Women’s physiological makeup calls for special nutritional supplements. Menstruation and childbirth are iron depleting physiological processes. Calcium needs to be continually supplemented during a woman’s life cycle as a bulwark against osteoporosis in later life. The predominantly vegetarian diet of Indians does not fulfill many of their nutritional requirements. Further, cultural practices disadvantage women in many ways and add to their poor nutritional status. It is customary in many households across the country that the women should eat last and eat the leftovers after the men folk have had their food5.

Formal healthcare
The formal healthcare setup in India is huge and diverse. Sectoral plurality and functional diversities mark the provisioning of healthcare in the country. The privileging of the biomedical model in medical colleges across the country reflects in various ways, ranging from textbooks that are often gender blind/ insensitive to providers’ attitudes that may display lack of understanding of socioeconomic causes underlying ill health. The public sector has a considerable and diverse physical presence, largely owing to the gains made prior to the 1990s. The public healthcare infrastructure ranges from a sub-centre in a village to multi-specialty, multi-bedded hospitals in urban areas. Primary Health Centers, Rural Hospitals, Civil Hospitals as well as a host of facilities like municipal hospitals and clinics are some of the other public healthcare facilities. The state may also run health facilities dedicated to specific diseases (for example, leprosy clinics) or specific population sub groups (for instance, Central Government Health Scheme). The structure of the public health sector is thus fairly well defined. In the 1990s, there has been uneven growth in the number of Community Health Centres (CHCs), Primary Health Centres (PHCs) and Subcenters (SCs) in the different states and union territories of India. While some states have witnessed considerable increase in such facilities, the progress has been very slow or stagnant in others. For the country as a whole, tribal areas are deficient in the three types of public facilities set up for providing primary healthcare, the deficiency being severe for Community Health Centres. Barring a few states and union territories, the others have deficiencies in the three types of public facilities.

Table-2 Nutritional Status by Sex of the Child Weight for age Height for age Sex of the Child Male Female % below -3 SD 16.9 19.1 % below -2 SD 45.3 48.9 % below -3 SD 21.8 24.4 % below -2 SD 44.1 47.0

Weight for hight % below -3 SD 2.9 2.7 % below -2 SD 15.7 15.2

Source: NFSH2, Note: The indices are expressed in standard deviation units (SD) from the median of the International Reference Population. • Includes children who are -3 SD below the median of the International Reference Population.

International Science Congress Association

13

International Research Journal of Social Sciences___________________________________________________ISSN 2319–3565 Vol. 2(10), 11-15, October (2013) Int. Res. J. Social Sci. Table-3 Progress of Indian Women, 2008 Women Men Total 264.1 24.9 930 50.2 17.2 15.6 131 468 7.9 85.5 47.8 284.0 24.4 50.5 22.4 15.8 123 24.9 113.9 76.6 548.1 24.6 36.9 15.7 127 16.7 100.1 62.1

Development Indicators 1. Demography - Population (in million in 1971 & 2001) - Decennial Growth (1971 & 2001) 2. Vital Statistics - Sex Ration (1971 & 2001) - Expectation of Life at Birth (1971 & 2001-06) - Mean Age at Marriage (1971 & 1991) 3. Health and Family Welfare -Birth Rate (1971 & 2008) -Death Rate (1970 & 2008) -Infant Mortality Rate (1978 & 2008) Per 1000 live Births -Child Death Rate (2007) (0-4 years) (2007) (5-14 years) -Maternal Mortality Rate (1980 & 2008) 4. Literacy and Education - Literacy Rates (1971 & 2001) -Gross Enrolment Ratio (1990-91 & 2006-07) (%) Class I-V Class VI-VIII -Drop Out Rate (1990-91 & 2006-07) (%) Class I-V Class VI-VIII 5. Work and Employment - Work Participation Rate (1971 & 2001) (%) - Organised Sector (No. in lakhs in 1971 & 2006) -Public Sectro (No. in lakhs in 1971 & 2006)

Women 495.7 21.7 933 66.91 19.3 6.8 55 16.9 1.2 254 54.28 107.8 69.5

Men 531.2 20.9 63.87 23.9 8.0 52 15.2 1.1 75.96 114.4 77.4

Total 1027.1 21.34 22.8 7.4 53 16.0 1.2 65.38 111.2 73.6

46 14.2 19.3 (11%) 8.6 (8%)

40.1 52.8 155.6 98.7

42.6 34.3 174.9 107.3

26.6 45.3 25.68 51.21 (19%) 30.03 (16.51%)

24.4 46.6 51.93 218.72 151.85

25.4 46.0 39.26 269.93 181.88

Notes: @ Refers to 1995 in respect of only 9 States viz. Gujarat, Haryana, Kerala, Madhya Pradesh, Punjab, Rajasthan, Tripura and West Bengal. Figure in parentheses indicate the percentage in the total and year of the data in respective columns. Data from Planning Commission. Source: India, Ministry of Human Resource Development, Department of Women and Child Development. (2001). Working Group on Empowerment of Women: Tenth Plan (2002-07): Report. New Delhi. p.43. India, Ministry of Human Resource Development, Department of School Education and Literacy. (2009). Annual Report 2008-09. New Delhi. p. 307-08, 317-18. India, Registrar General. (2008). Sample Registration System: Statistical Report 2007. New Delhi. p. 83 84. India, Registrar General. (2009). Sample Registration System Bulletin, October 2008. New Delhi. p. 1-5. The private health sector in the country is large and amorphous, and chiefly engaged in curative care. The not-for-profit sector (including services by non governmental organisations) is also present in many urban and rural areas of the country. There is remarkable diversity in the private sector in terms of the systems of medicine practiced, the type of ownership (ranging from sole proprietorship to partnerships and corporate entities), and the services provided. The private sector has a presence in most medium to big villages as well as in towns and cities. However, facilities with technologically advanced equipment and offering varied specialisations are almost always in the big urban areas. In terms of sheer numbers as well, the private sector is disproportionately concentrated in the urban areas. Large scale national surveys like the NSS and the NFHS, as well as numerous smaller studies report that the private sector is the dominant sector in healthcare. The 52nd round of the NSSO carried out in the mid 1990s estimates that the private sector accounts for nearly 80% of non-hospitalised treatments in both rural and urban areas, up by 7-8 percentage points from the estimates of the 42nd NSSO round in the mid 1980s NSSO, 1998b. For hospitalised treatment, the public sector has lost out to the private sector in the 1990s, in contrast to the 1980s when the public sector accounted for the majority of the hospitalised treatments in both rural and urban areas of the country (ibid). Client satisfaction is higher in the private sector along indices like behaviour of the staff, privacy accorded, amount of time spent, etc. Despite its ubiquity and appeal, the private healthcare sector in India is poorly regulated and operates with little accountability with respect to its actions6. Allegations of irrational practices and even malpractices are not uncommon

International Science Congress Association

14

International Research Journal of Social Sciences___________________________________________________ISSN 2319–3565 Vol. 2(10), 11-15, October (2013) Int. Res. J. Social Sci. against the private sector in India. A large number of studies (micro as well as large scale macro studies) have pointed out the high cost of treatment in the private health sector of the country, the costs being many a time more than double of that incurred in the public sector. precluded women from seeking treatment. But, quite notably, in almost a quarter of the cases, women thought that the illness did not require medical attention. Treatment was also not sought for reasons like inaccessibility /inadequacy of the health facilities.

Reference Conclusion
Women’s empowerment is hindered by limited autonomy in many areas that has a strong bearing on development. Their institutionalised incapacity owing to low levels of literacy, limited exposure to mass media and access to money and restricted mobility results in limited areas of competence and control (for instance, cooking). The family is the primary, if not the only locus for them. However, even in the household domain, women’s participation is highly gendered. Nationally, about half the women (51.6%) are involved in decision making on their healthcare. Women’s widespread ignorance about matters related to their health poses a serious impediment to their well-being. The NFHS-2, for example, reports that out of the total births where no antenatal care was sought during pregnancy, in 60 percent of the cases women felt it was ‘not necessary’. And, at a time when AIDS is believed to have assumed pandemic proportions in the country, 60 percent of the ever married women have never heard of the disease. Women’s inferior status thus has deleterious effects on their health and limits their access to healthcare. The household has been seen to be a prominent site for gender based discrimination in matters of healthcare in a number of other studies too. Marriage in India is predominantly patrilocal with the new bride relocating to her marital house after marriage. Early marriage usually follows a truncated education, disadvantaging girls in many ways. In such a setup, the new bride, already ignorant about health processes, may be in a difficult position to seek healthcare. Basua and Kurz report from their study on married adolescent girls in Maharashtra that ‘girls had neither decision making power nor influence’ in matters relating to seeking healthcare for their problems7. These illnesses that incapacitated girls from discharging their household responsibilities were treated quickly. The culture of silence prevented care seeking in problems related to sexual health. Some reproductive health problems went untreated because they were considered ‘normal’. In the Nasik study by Madhiwalla, et.al, 45% of the episodes of ill health in women went untreated8. In most cases it was financial incapacity that 1. Chatterjee Meera, Indian Women: Their Health and Economic Productivity, World Bank Discussion Papers 109, Washington, DC. (1990) Shetty P.S., Food and nutrition. In Detels, R., J. McEwen, R. Beaglehole and H. Tanaka (eds.) Oxford Textbook of Public Health (fourth edition), New York: Oxford University Press, 149-170 (2004) Duggal R., Health and nutrition in Maharashtra. In Government of Maharashtra (2002). Human Development Report: Maharashtra, New Delhi: Oxford University Press, 53-77 (2002) Mishra M., Duggal R. and Raymus P., Health and healthcare situation in Jalna, Yawatmal and Nandurbar.(Report submitted to the Indira Gandhi Institute for Development Research (IGIDR), Mumbai as part of the Maharashtra Human Development Report Followup Study sponsored by the UNDP, New Delhi, and the State Planning Board, Government of Maharashtra). Mumbai: Centre for Enquiry into Health and Allied Themes (CEHAT) (2004) Dube L., on the construction of gender: Hindu girls in patrilineal India. In Karuna Channa (ed.) Socialisation, Education and Women: Explorations in Gender Identity. New Delhi: Orient Longman 166-192 (1988) Nandraj S., Beyond the Law and the Lord: Quality of Private Health Care. Economic and Political Weekly, 29(27), 1680-1685 (1994) Basu A. and Kurz. K., Reproductive health seeking by married adolescent girls in Maharashtra, India, Reproductive Health Matters, 9(17), 52-62 (2001) Madhiwalla N., Nandraj S. and Sinha R., Health households and women’s lives: A study of illness and childbearing among women in Nashik district, Maharashtra. Mumbai: Centre for Enquiry into Health and Allied Themes (CEHAT) (2000)

2.

3.

4.

5.

6.

7.

8.

International Science Congress Association

15

Similar Documents

Free Essay

Social Issues

... Child Brides in India Improving Child Nutrition – The achievable imperative for global progress – UNICEF REPORT 17th-April-2013 Key fact and figures on nutrition 17th-April-2013 Trends in Divorce in India UNICEF REPORT: Water Situation in India- Situation and Prospects Khap Panchayat: Tradition v. Modernity Gender Discrimination and child abuse Child Mortality In India- UN Report 2012 Urban Mental Health in India Global Hunger Index -2011 Anemia in Urban India 10th-September-2011 Still Births in India 16th-April-2011 2011 Provisional Census Figures of Kishanganj 9th-April-2011 Sex Ratio in Bihar- 2011 Census 9th-April-2011 Census of India- 2011: A Provisional Report Paediatric HIV/AIDS in India 2nd-December-2010 India’s Progress towards MDG Goals: Report 30th-November-2010 Clean Birth Kits- Potential to Deliver 30th-November-2010 NASSO Report – 2008-09 23rd-November-2010 HIV and Drug Abuse in India 26th-July-2010 Indian States Poorer than African nations: UNDP 15th-July-2010 Changing Gender Roles 06th-July-2010 Gender Bias in Health Concerns in India 06th-July-2010 Status of Sanitation in Cities in India 12th-May-2010 Situational Analysis of Young Children in Delhi 7th-May-2010 The State of the World’ Mothers 2010 Report 5th-May-2010 Waste Management in India 3rd-May-2010 Unorganized Labor Trends in India-ILO Report 3rd-May-2010 Right to Education Act 5th-Apr-2010 World Urbanization Prospects: 2009 29th-Mar-2010 Crimes...

Words: 818 - Pages: 4

Free Essay

Icts for Improving the Maternal Health

...Maternal Health Workgroup C|IE MiM – S2 Technology & Innovation Management Dr. Israr Qureshi Contents Introduction: 3 Maternal Health and ICT Usage in India 5 Maternal Health Initiatives with Mobile Components 5 Commonalities and Improvements of Current ICT Solutions 6 How to Leverage ICTs in Accomplishing the MDG 9 Proposed Feasible ICT-Based Solution 10 Conclusion 15 References 18 Introduction: Since the United Nations Millennium Declaration in September 2000, the Millennium Development Goal (MDG) of improving maternal health has unfortunately not made the progress it set out to (The United Nations, 2015, a). Many information & communications technology (ICT) improvements towards this initiative have been made since 2000, however there is still a large amount of maternal mortality before, during, and after pregnancy around the world. The maternal health MDG was divided into 2 targets. The first target was to reduce the maternal mortality ratio by 75% between 1990 and 2015, however only 43% has been achieved so far (The United Nations, 2015:40-43). This maternal mortality statistic also reflects the eight million babies that die every year between the prenatal stage and the first week of life. Moreover, there is a large yearly amount of children left motherless that are statistically more prone to die during the first years after their mother has died (Unicef.org, 2015). The second target was to reach universal access to reproductive health by 2015....

Words: 4614 - Pages: 19

Free Essay

Empirical Study About the Health Expenditure by Indian Government

...Theme: Health expenditure by Government in India Title: Health care and expenditure: an analysis of Indian Government’s Welfarism Name: Prakhil Mishra Semester : IV Roll no.: 13BAL027 Table of contents Sr.No. | Content | Page number | 1 | Abstract | 03 | 2 | Introduction | 04 | 3 | Why health expenditure is important | 04 | 4 | Trends in public spending | 05 | 5 | Core areas of spending | 10 | 6 | Conclusion and critical comments | 11 | 7 | Learning outcomes | 12 | 8 | Bibliography | 12 | Abstract Healthcare is a prime indicator of the development in a country. It is the basic function of a state to look after the needs of its citizens pertaining to health and nutrition. In India, there are high numbers of malnourished and undernourished people, and most of them are children under the age of fourteen. Health expenditure in India is a holistic approach of the government as a welfare state to ensure proper distribution at highly subsidized rates for the resource less people. The paper deliberates upon the government spending on health (Where it spends and how much it spends) and tracing of the changing trends in entailment of expenditure. Key matter of contention includes: * Introduction to public spending on health * Why spending on health is important * Changing trends in public spending on health and family welfare * Core areas where spending is done: analysis with the help of laws * Conclusion and critical analysis Key words: health expenditure...

Words: 3676 - Pages: 15

Free Essay

Lijjat Papad

...FT163068 Shamipa FT163085 Vaibhav FT163099 Contents Introduction 3 PESTEL Analysis 4 Political and Legal 4 Environmental 4 Socio-cultural 4 Technology 4 Economic 4 Porter’s five forces analysis 6 Competitive Rivalry: Moderate but constantly increasing 6 Threat of New Entrants: Low 7 Bargaining Power of Suppliers – Low 7 Bargaining Power of Buyers – High 7 Threat from Substitutes – Moderate 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Threats 10 Opportunities 10 Current Segmentation, Targeting and Positioning 10 Segmentation 10 Targeting 11 Positioning 11 Growth strategy for Lijjat Papad 12 Recommendations 12 ANSOFF’s matrix 12 12 Proposed segmentation 13 Proposed Targeting 13 Proposed Positioning 13 References: 14 Introduction Lijjat papad was established on March 15, 1959 by a group of 7 women to spend their leisure time and earn their livelihood using the only skill they possessed, that was cooking. It has grown from 7 women in 1959 to 40000 in 2006 and 43000 in 2014 and from their 1st profit of 80 paise to 300 crores in 2006 and 650 crores in 2014. It started in Girgaum village of South Mumbai and the 2nd office was opened in Vadala that became the regd. Office for them. The only time they took any fund was Rs 80, and since then, they have not accepted any charity. The group of board members comprises of 21 women, and only women are allowed to join the company. They advertised for the first time in late...

Words: 3714 - Pages: 15

Premium Essay

E&Y Neutraceuticals Report

...E&Y Nutraceuticals Critical supplement for building a healthy India Contents Foreword................................................................................................... 04 Introduction............................................................................................. 06 Executive summary................................................................................ 07 An insight into the nutraceuticals market of India Section I: Nutritional status of the population of india....................................10 Section II: Nutraceuticals market: global and India.........................................24 Section III: Way forward............................................................................... 48 Annexure.................................................................................................. 66 Acknowledgements................................................................................ 76 Glossary....................................................................................................77 About FICCI..............................................................................................80 Foreword Ajit Singh Chairman- FICCI Task Force on Nutraceuticals Chairman- ACG Worldwide (formerly Associated Capsules Group) President- Health Foods and Dietary Supplements Association (HADSA) Dear reader, Nutraceuticals as they are called in industry parlance cover a basket of products from...

Words: 20237 - Pages: 81

Free Essay

China and India Demographic Paths

...Research Brief N AT I O N A L D E F E N S E R E S E A R C H I N S T I T U TE China and India The Asian Giants Are Heading Down Different Demographic Paths RAND ReseARch AReAs ChiLDREN AND FAMiLiES EDUCAtiON AND thE ARtS ENERgy AND ENviRONMENt hEALth AND hEALth CARE iNFRAStRUCtURE AND tRANSPORtAtiON iNtERNAtiONAL AFFAiRS LAW AND BUSiNESS NAtiONAL SECURity POPULAtiON AND AgiNg PUBLiC SAFEty SCiENCE AND tEChNOLOgy tERRORiSM AND hOMELAND SECURity C hina and India, the world’s most populous nations, have much in common: Each has more than 1 billion residents; each has sustained an annual gross domestic product (GDP) growth rate over the past decade that is among the world’s highest—9 percent for China and 7 percent for India; and each has been among the world’s most successful in weathering the storm of the recent global recession. Yet a closer look reveals stark demographic contrasts between the two nations that will become more pronounced in the coming decades. These differences hold implications for China’s and India’s relative economic prospects and point to sharply different challenges ahead for each nation to sustain and build on recent economic growth. Abstract Demographic contrasts between china and  India will become more pronounced in the  coming decades, and these differences hold  implications for the countries’ relative economic  prospects. china’s population is larger than  India’s, but India’s population is expected  to surpass china’s by 2025. chi...

Words: 2440 - Pages: 10

Premium Essay

Behavioral Sciences Task 1

.......................................1 3. Case study analysis ........................................................................................................2 4. Reference Page ..............................................................................................................3 Non-Western Cultures Impacted by Globalization Globalization in a defined state is the connection of people in different parts of the world; it results in the broadening of cultures, economic growth and political advancements (Dunn, 1989,1993). It can and does lead to a greater independence and mutual awareness among all the people of our world. This paper will focus on two non-Western cultures that have been impacted by Western globalization. The Globalization in China and India China has been impacted by Western globalization in regards to their economy. China has been transformed from a culture that relied on their own self-sufficient economy and refused the thought of Western globalization to becoming more open and acceptable to trade and foreign investments. Women in India have been impacted by Western globalization in the way they are viewed and treated in their society. With the many facets of globalization impacting India, men, women and children are now able to see how other cultures view and treat women; this has caused the view of women in India to start changing. The Globalization in China Prior to...

Words: 1307 - Pages: 6

Free Essay

Population

...Research Brief N AT I O N A L D E F E N S E R E S E A R C H I N S T I T U TE China and India The Asian Giants Are Heading Down Different Demographic Paths RAND ReseARch AReAs ChiLDREN AND FAMiLiES EDUCAtiON AND thE ARtS ENERgy AND ENviRONMENt hEALth AND hEALth CARE iNFRAStRUCtURE AND tRANSPORtAtiON iNtERNAtiONAL AFFAiRS LAW AND BUSiNESS NAtiONAL SECURity POPULAtiON AND AgiNg PUBLiC SAFEty SCiENCE AND tEChNOLOgy tERRORiSM AND hOMELAND SECURity C hina and India, the world’s most populous nations, have much in common: Each has more than 1 billion residents; each has sustained an annual gross domestic product (GDP) growth rate over the past decade that is among the world’s highest—9 percent for China and 7 percent for India; and each has been among the world’s most successful in weathering the storm of the recent global recession. Yet a closer look reveals stark demographic contrasts between the two nations that will become more pronounced in the coming decades. These differences hold implications for China’s and India’s relative economic prospects and point to sharply different challenges ahead for each nation to sustain and build on recent economic growth. Abstract Demographic contrasts between china and  India will become more pronounced in the  coming decades, and these differences hold  implications for the countries’ relative economic  prospects. china’s population is larger than  India’s, but India’s population is expected  to surpass china’s by 2025. chi...

Words: 2440 - Pages: 10

Free Essay

Finland Pestle

...UNIVERSITY OF MUMBAI PROJECT ON ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ MASTER OF COMMERCE (BUSINESS MANAGEMENT) SUBJECT: INTERNATIONAL MARKETING SEMESTER III 2013-14 In Partial Fulfilment of the Requirement under Semester Based Credit And Grading System for Post Graduates (PG) Program me under Faculty of Commerce SUBMITTED BY RAJESHREE N. PATEL ROLL NO: 41 PROJECT GUIDE Ms. Shradha Jain K.P.B. Hinduja Collage Of Commerce, 315 New Charni Road, Mumbai 400004. M.COM (BUSINESS MANEGEMENT) III rd SEMESTER ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ SUBMITTED BY RAJESHREE N. PATEL ROLL NO: 41 CERTIFICATE This is to certify that Ms. Rajeshree Patel of M. Com. Business Management Semester 3rd [2013-2014] has successfully completed the project on ‘PESTLE AND DEMOGRAPHIC ANALYSIS OF FINLAND’ |Project Guide |________________________________ | |Course Coordinator |________________________________ | |Internal Examiner |________________________________ | |External Examiner |________________________________ | |Principal ...

Words: 6519 - Pages: 27

Free Essay

A Study on Domestic Workers in Trivandrum

...Tables List of Figures 1 2 3.1 3.2 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 5.1 5.2 5.3 Introduction Review of Literature Neo-classical Theories Background of Trivandrum Theoretical Analysis Regression Analysis Demographic Profile Nature of Services Work Profile of Domestic Workers Health Consideration of Domestic Workers Educational Attainment Union Awareness of Domestic Workers Household Assets and Liabilities Conclusion Findings Suggestions Bibliography Appendix i ii 1-7 8-17 18-21 21-23 25-26 26-27 27-31 31-33 33-39 39-42 42-44 45-47 47-51 52-53 53-55 55-56 57-59 3 1.1 Introduction The definition of gender is the state or fact of being male or female (typically used with reference to social and cultural differences rather than biological ones). Often gender and sex are used interchangeably, but gender is socially constructed and sex is biologically determined. The word gender has been used since the 14th century but this did not become common until the mid of 20th century. In human societies sex differences are experienced as gender differences. Concepts of gender are cultural interpretations of sex differences. Gender is related to sex differences. Gender depends on how society views relationship of male to man and female to woman. Every culture has prevailing images of what men and women are ―supposed‖ to be like. The concept of an ideal woman exists in every culture and in every society. The sexual division of labour according to Friedrich Engels, (―The Origin of...

Words: 20587 - Pages: 83

Premium Essay

Jain Iririgation Systems Csr

..., Jain Irrigation Systems Limited Corporate Social Responsibility Report and Analysis Corporate Social Responsibility Division C, MBA Core, Trimester-I ChaitanyaBh K K (C009) Rahul Gupta (C018) SameeraMunipalli (C030) PratheekMuriki (C032) Sunil Ramavarapu (C041) RabindraVerma (C060) Table of Contents Agriculture Sector 2 Agriculture Sector in India 2 Jain Irrigation Systems 3 CSR Activities of JISL 4 Work Place 4 Market Place 5 Community Development 5 Environment Sustainability 6 Critical Analysis 7 Analysis of JISL’s CSR initiatives and activities 7 Analysis of CSR activities at Workplace 7 Analysis of CSR activities at Marketplace 7 Analysis of CSR activities at Community 8 Analysis of CSR activities at Environment 8 JISL CSR and its alignment with MDGs & NVGs 9 Recommendations 10 References 10 Agriculture Sector Agriculture is the world's largest industry. It employs more than one billion people and generates over $1.3 trillion dollars worth of food annually. According to the World Bank, 70% of the world's poor who live in rural areas and agriculture is their main source of income and employment. Depletion and degradation of land and water pose serious challenges to producing enough food and other agricultural products to sustain livelihoods here and meet the needs of urban populations. Thus, the need for sustainable resource management is increasing rapidly. Demand for agricultural commodities is rising...

Words: 2965 - Pages: 12

Free Essay

Women Inequality in India

...ST.JOSEPH'S COLLEGE OF ARTS AND SCIENCES (AUTONOMOUS) LANGFORD ROAD, BANGALORE-560027 TERM PAPER STATUS OF WOMEN- THE "SECOND GENDER" IN INDIA SUBMITTED BY- NITHYA SURI NARAYAN 11 CEZ 3208 Mrs. Mini Mark Bonjour Department of English St. Josephs College (Autonomous) Bangalore-560027 Karanataka, India CERTIFICATE This is to certify that Ms.Nithya Suri Narayan (11 CEZ 3208) OF B.Sc. 3rd CEZ has completed the term paper, titled 'The Status of women- the "second gender" in India' under the guidance of Mrs. Mini Mark Bonjour (Department of English) for the partial fulfillment of the requirements of B.Sc. Course (Chemistry, Environmental Sciences, Zoology) during the academic year from 2013-2014 as prescribed by St.Joseph's College (Autonomous) Place: St.Joseph's College (Autonomous), Bangalore Date: Mrs.Mini Mark Bonjour Department of English St.Joseph's College of Arts and Sciences DECLARATION I hereby declare that the project entitled “Women- The 'Second Gender' of India ” submitted by me to the St. Joseph’s college Bangalore 560027 is based on the review of literature analysis , data analysis and interpretation carried out by me under the supervision of Mrs.Mini Mark Bonjour (English Dept.) The work embodied in the project either in part or full has not been previously submitted for any other degree course MENTOR'S SIGNATURE STUDENTS SIGNATURE (Mrs. Mini Mark Bonjour) ...

Words: 1287 - Pages: 6

Premium Essay

My Essay

...HIV-Related Services from the Private Health Sector: A Multi-Country Analysis Wenjuan Wang Sara Sulzbach Susna De 2010 No. 67 February 2010 This document was produced for review by the United States Agency for International Development. DEMOGRAPHIC AND HEALTH RESEARCH The DHS Working Papers series is an unreviewed and unedited prepublication series of papers reporting on research in progress based on Demographic and Health Surveys (DHS) data. This research was carried out with support provided by the United States Agency for International Development (USAID) through the MEASURE DHS project (#GPO-C-00-03-00002-00). The views expressed are those of the authors and do not necessarily reflect the views of USAID, the United States Government, or the organizations to which the authors belong. MEASURE DHS assists countries worldwide in the collection and use of data to monitor and evaluate population, health, and nutrition programs. Additional information about the MEASURE DHS project can be obtained by contacting ICF Macro, Demographic and Health Research Division, 11785 Beltsville Drive, Suite 300, Calverton, MD 20705 (telephone: 301-572-0200; fax: 301-572-0999; e-mail: reports@macrointernational.com; internet: www.measuredhs.com). Utilization of HIV-Related Services from the Private Health Sector: A Multi-Country Analysis Wenjuan Wang1 Sara Sulzbach2 Susna De3 February 2010 Corresponding authors: Wenjuan Wang, International Health and Development Division, ICF...

Words: 8798 - Pages: 36

Premium Essay

Robotics

...Women Gandhiji once said that “the difference in sex and physical form denotes no difference in status. Women are complement of man and not inferior.” Man and woman are both equal and both play vital roles in the creation and development of their families in particular and the society in general. Indeed the struggle for legal equality has been one of the major concerns of the women’s movement all over the world. In India since long back, women were considered as the oppressed section of the society and they were neglected for centuries. Thus, the first task in post- independent India was to provide a constitution to the people which would not make any distinction on the basis of sex. Article 14 of the Indian Constitution declares that equality before law and equal protection of law shall be available to all. Similarly, Article 15 of the Indian Constitution says that there shall be no discrimination against any citizen on the grounds of sex. Further, Article 15(1) guarantees equality of opportunity for all citizens in matters relating to employment. Article 15(3) provides that the state can make special provision for women and children. In Union of India v. K.P.Prabhakaran,1997,11SCC 638, where Supreme Court held reservation of certain posts exclusively for women is valid under article 15(3), article covers every sphere of state action. Besides, Directive Principles of State Policy which concern women directly and have a special bearing on their status include Article 39(a)...

Words: 1822 - Pages: 8

Premium Essay

Human Trafficking

...English 205 New Analysis According to article “Human Trafficking will not end until it ends in India” by Fox News explains how Indian women are the poorest of the poor and are excluded from society. They have limited education or access to justice and have been taught for generations that they are worthless, less than human. They have no idea they have rights. Dalit women are pressured to India’s human trafficking because they have no political voice, no protection by law enforcement, and no access to the courts. Human trafficking is the third largest profitable industry in the world. India is the epicenter of human sex trafficking. The latest figures estimate that over 1.2 million children are trafficked worldwide every year and child prostitution contains the highest trafficked children. Trafficking is one of the hardest crimes to track and investigate due to the lack of data. India is the most dangerous country for women today, according to the UN. “By bringing an end to human trafficking in the number one source and destination for human trafficking victims in the world, we can end trafficking around the globe.” (Fox News) The challenge still remains of how to end this worldwide issue. History/Background According to article “Cross-Border Trafficking in Nepal and India-Violating Women’s Rights” human trafficking is both a human rights violation and the fastest growing criminal industry in the world. Human trafficking is the third largest organized crime after drugs...

Words: 562 - Pages: 3