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Work on Stats

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Submitted By tanveermann
Words 6577
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Module Title – Principles of Marketing

Module Code - 4BUS1010

Academic Year - 2012/13

Semester - A

Module Leader – Caroline Wilson

Contents:

1. Contact details for the module leader (and teaching team)

Name | Room | Phone extension | E mail address | Drop in & feedback sessions | Caroline Wilson | M230 | | c.wilson4@herts.ac.uk | Mon 10-11 am & Tues 11am -12pm | Hamad Khan | M218 | 2791 | m.khan42@herts.ac.uk | tba | Grace He | M218 | 2791 | p.he1@herts.ac.uk | tba | Neil Brooks | M218 | 2791 | | tba | Jonathan Cahill | M218 | 2791 | | tba | Maria Thomas | M249 | | m.thomas@herts.ac.uk | tba | Sarah Jayne Hill | M218 | 2791 | | |

2. Module aims
This initial marketing module, which assumes no prior knowledge of marketing, aims to introduce students to some of the key ideas of marketing and is suitable for both marketing and non-marketing students. It examines the environment within which organisations operate and the role of marketing within the organisation in order for students to be fully able to understand the context within which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour.

* Develop a basic understanding of the key concepts of marketing; & * Understand business functions and the engagement with micro and macro environments. 3. Format of delivery One hour lecture and one hour tutorial each week.

4. The StudyNet site for this module will be employed to post relevant and important information. Please check it regularly for lecture slides, tutorial and test materials, general news items, etc.

5. (a) Weekly programme:

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