..._____________ Propaganda Commercial Assignment Propaganda is the organized dissemination of information to influence thought, beliefs, feelings, and action. Propaganda uses hidden messages to persuade the audience to have certain feelings about a particular topic. There are several types of propaganda. Here are eight: 1. Bandwagon—most people have this or are doing this so you should too 2. Emotional Words—using words that have strong emotion (freedom, hope) 3. Testimonials—using an expert or a celebrity to sell or support 4. Name Calling—saying bad things about your competitor 5. Plain Folk—using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea 6. Glittering Generalities—using slogans and language associated with values and beliefs deeply held by audience 7. Transfer—using symbols and comparing the idea to another positive or negative idea 8. Repetition—repeating idea numerous times, usually in a jingle Examples: 1. Bandwagon—Smoke Destiny Cigarettes! Everybody is doing it! 2. Emotional Words—Love is a very special feeling and you should feel special with Love My Boo Valentine Day Cards 3. Testimonials—My name is Garth Brooks, and I wear Jameson Boots. 4. Name Calling—China products are cheap but American products lasts a lifetime! 5. Plain Folk—Come on y’all!!! Southern Hot-Dogs are fantastic!! 6. Glittering Generalities—Honest Abe was a great American...
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...to explain how propaganda and psychological warfare influences and manipulates people to make them support a country. I am going to show how the media works as the medium through which the governments spread their propaganda. The government manipulates masses using pamphlets, speeches, morality and priorities. This manipulation is done through the media. Media and subjects like censure are going to be discussed in this report. I will show how the Persian Gulf War can be set on as an example of the media spreading government propaganda and psychological warfare. This report also includes an analysis on propaganda and it’s denotative and connotative meanings. This report is also going to show us it’s effect and importance in our community and society. Whats Propaganda All of us, know about the horrors and the devastation that are a result of wars. Despite these horrors, we act indifferent towards war and it’s effect on the world community. Countries’ governments manage to manipulate us and make us think that their war actions against another nation, race or culture are well justified. Nations make the members of the society believe, that they are doing the right thing, and that this military action against a declared enemy is the most desirable thing to do in order to keep “the world’s stability and peace”. For this reason people say we are “meant” to help and serve our country, in it’s war against their enemy which changes into being our enemy too. Propaganda and psychological...
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...American Propaganda and the Suppression of Dissent in World War I “May we never confuse honest dissent with disloyal subversion. “ – Dwight D. Eisenhower On June 28, 1914, the Archduke of Austria-Hungary, Franz Ferdinand, was assassinated. That event marked the first phase of World War I (Grayzel 10). Soon afterward nations throughout Europe announced declarations of war. By the end of October countries as far away as Japan, China and Brazil had become involved (Grayzel 11). Susan R. Grayzel in the “Introduction: The First World War and the Making of a Modern, Global Conflict” from The First World War: A Brief History with Documents”, explores a variety of contributing reasons for the Great War (Grayzel 9). The causes most often cited included the rise of nationalism, increased militarism, imperialism, and a willingness among the population to allow their governments to persecute a war (Grayzel 9-10). Ironically, it was a complicated series of competitive alliances and international peace agreements that caused such a rapid global escalation of hostilities (Grayzel 5). With its vast immigrant population, and their own ties to European and Asian interests, America was not immune to finding itself dragged into the war. Hence, during the first years of the war, President Woodrow Wilson struggled to maintain neutrality. So much so that he issued a declaration of neutrality to Congress on August 14, 1914. In his speech he entreated Americans to remember, “Every...
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...is as important as its physical dimension and psychological Operations (PSYOPs) have become even more relevant in this age of information, especially for a nation-state where the threat in the socio-psychological domain is more pronounced. While combating the menace of terrorism, the psychological dimension assumes great significance, as terrorists use violence as a psychological weapon by terrorising the multitude, rather than physically affect a few, and in this sense, they fight a psychological war also. The relevance of psychological operations is much greater than the successful conduct of tactical operations. This article is an attempt to conceptualise the term PSYOPs in the Indian context. The changed dynamics of international relations following the end of the Cold War and changes in the South Asian strategic landscape, postSeptember 11, have made PSYOPs more relevant for the region. It is also important to know that differences between various related concepts like Propaganda, Information Warfare, and Perception Management are waferthin, and may lead to contested perceptions amongst various agencies working under the overall ambit of national security, if not viewed in the current perspective. Therefore, clarity of the concept will set the stage for an effective implementation of policies and help in setting up of a policy structure in India (which does exist today in loosely knit shape) for national level coordination of PSYOPs. Alongside the need for a disciplined, trained...
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...by the RSF but propaganda as one of the strategy has been partially covered. The study focuses on Rhodesia Front government’s propaganda as a counter insurgency strategy to the guerrilla activities. Propaganda is the control of public opinion. There are three types of propaganda that is white, grey and black propaganda. White propaganda is the dissemination of the truth to someone’s advantage, grey propaganda is the mixture of lies and truth and black propaganda consists of largely but not total lies. All these types were exploited upon implementation of propaganda at different levels through different tactics. Psychological operations which were executed as forms of propaganda involved planned use of communication through words, symbols and actions to influence the behaviour of the targeted audiences and achieve set objectives. The government’s use of propaganda warfare was prompted by a number of reasons which ranged from economic, political, social and military factors. It is worth noting here that, the tempo and conduct of the war varied from one locality to the other depending on the terrain and proximity to strategical areas like borders, transport networks and close to government’s administrative offices. The study is presented in three chapters. The first chapter outlines the reasons for the introduction of propaganda warfare in Chilonga in 1970. It majors on the motives behind implementation of propaganda warfare before the intensification of the war in the area. Various...
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...theorists, and reflect upon which best explains communicative power. The social construction of reality is mediated through the communicative powers of stereotypes, narratives, ideologies and discourses and the media is extremely powerful in communicating messages with these devices. It will be argued that discourses are the most powerful communicating device used by the media in the postindustrial era today. Furthermore as per Croteau & Hoynes (2014, p. 9), the analysis will focus on recognised mass media that is readily available in print, film, radio, television, sound recordings and the Internet. Poststructuralists within sociology examine the structures of society and human agency. Human agency or action is influenced by sociocultural factors such as ideology that shape human identity and act subconsciously over an individual. Ideology is the system of meaning that helps explain, define and make value judgments about the world (Croteau & Hoynes 2014, p. 152). As we live in an interconnected world there are many ideologies as there are social structures in any given society. Related to this is that dominant ideas are hegemonic. Marx created the superstructure, which is the domain of ideas for example religion, legal structures, family, institutions and these are influenced by the interests of the economically dominating classes in society. For Gramsci, ideological hegemony is a mechanism for the ruling/dominating class to maintain its power, either via force or...
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...Media and Socio-Cultural Change The 2003 Iraq War Did Not Take Place Did the 2003 Iraq War take place? This question derived from Jean Baudrillard’s essay with the title ‘The Gulf War did not take place’ written in 1991 in response to the Gulf War (August 2, 1990 - February 28, 1991). Baudrillard began his essay with a provocative statement “Since this war was won in advance, we will never know what it would have been like had it existed. We will never know what an Iraqi taking part with a chance of fighting would have been like. We will never know what an American taking part with a chance of being beaten would have been like” (Baudrillard, 2004). This bold paragraph prompts us re-think whether the war actually occurred as what we saw, read or heard from the news and the media, however we are not supposed to consider this literary. Baudrillard’s argument was to demonstrate the war perceived by the world was not the “actual” war rather it was a media spectacle. According to Kellner, “Media Spectacles are those phenomena of media culture which embody contemporary society's basic values, serve to enculturate individuals into its way of life, and dramatize it's controversies and struggles, as well as its modes of conflict resolution." (Kellner, 2005) In Kellner’s essay ‘September 11, Spectacles of Terror, and Media Manipulation: A Critique of Jihadist and Bush Media Politics’, he implied how media spectacles have been used by terrorists and the Bush government to promote...
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...DBQ: What were the Underlying Causes of World War I? World War I was the first devastating war the world ever saw. From July 28, 1914, to November 11, 1918, over 17 million people died and 20 million more were wounded. The two main alliances that fought each other were called the allied powers and the central powers. The allied powers consisted of France, Great Britain, Russia, and America. While the central power consisted of Germany, Austria-Hungary, Bulgaria, and Ottoman Empire. Both the allied powers and central powers devoured each other. But, for what cost and why did this happen? There are 4 major reasons why World War I happened. Militarism, Alliances, Imperialism and Nationalism these 4 are the major causes for World War I. First, as Europe advanced their technology and economy because of Industrial revolution; they also increased their military power and the spendings. In the analysis Richard Overy created in 1999, it shows that money spent on Army and Navy from 1890 to 1914 increased greatly. Germany especially had a huge amount of growth when it came to Military.The spendings increased because of the concept people had back then. Like Emile Zola in 1891 said: “We must eat and be eaten so that World may live”. Prince Bernhard von Bulow of Germany also said “In the coming...
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...in vote, ownership, basic human rights and social rights which led to the stride of the minorities to protest for the equal rights living in a country. For example in America, the black Americans were hunted and lynched by the white Americans and it was celebrated as a sport. So in mid of 20th century, although the black Americans got their freedom, they still faced the color racism by the majority of America. Stereotyping against minorities through entertainment started at the start of the entertainment industry in the world. Unfortunately, stereotyping against the minorities through media was also recorded by the film’s historians. Considering the example of Joseph Goebbels, who was the propaganda general during World War 2 and he was considered to be the founder of the discrimination portrayed in his directed films. During Nazi Regime, there were many stereotyping against the Jews and this discrimination was proudly displayed by the Goebbels propaganda they specifically targeted the Jewish controlled organization and they were negatively portrayed in the entire film. However these stereotyping ended by the end of National Socialist Party but sadly the practice of stereotyping the minorities through film remained in the entertainment industry. During early 40’s, the stereotyping against minorities through media had become a common practice in several countries, especially in America. According to the author Edith J. Isaacs, a famous critique of the theatre and arts in America...
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...CONTENT: CONTENT: | Table of Content | Pages | 1. | Marking Criteria | 3 | 2. | Marking Scheme | 4-6 | 3. | Definition of Mass Media | 7-10 | 4. | Role of Mass Media in Serving Government | 11 | 5. | Conclusion | 12 | 6. | APA References | 13 | MARKING CRITERIA | Marks distributions | Score | Question One (100%) | | | | Introduction | /20 | Content | /60 | Ending | /15 | Reference | /5 | | | Subtotal | /100 | Conversion into 20% | /20 | EXAMINER’S MARKS | /20 | MODERATOR’S MARKS | /20 | | Examiner | Moderator | Overall Total Marks: | /20 | /20 | Less Penalty: | | Final Marks: | /20 | Remark from Marker: MARKING SCHEME | Introduction: Criteria | 0 - 5% | 6 - 10% | 11 - 15% | 16 - 20% | Knowledge of forms, conventions, terminology, and strategies of literary texts | is unclear or seriously limited in presenting or developing a position on the issue | presents a clear position on the issue | presents a well-considered position on the issue | presents an insightful position on the issue | Critical and creative thinking skills | provides few, if any, relevant reasons or examples | develops the position on the issue with relevant reasons and/or examples | develops the position with logically sound reasons and/or well-chosen examples | develops the position with compelling reasons and/or persuasive examples s | Communication of information and ideas | Communicates information and ideas with limited...
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...in the Development of the Cold War A: Plan of Investigation: To simplify the causes of the Cold War the many issues that were contributing factors can be grouped into three major realms political ideological disputes, economic motives, and the struggle each country had to become the most dominant super power. At first glance it may not seem likely that a war, even a relatively calm and bloodless one such as the Cold War, could possibly be fueled by economic motives, but unfortunately money and trade are often the leading forces in determining whether or not to enter a war with a rival nation. In the case of the Cold War economic incentives were clearing present. The Soviets and the United States differ in their even in their economic ideology, the Soviets were looking to expand their totalitarian regime and needed an economic policy to fit that and closed trade open trade for fear that idea of democracy would spread through commerce from the west; while the United States was known for supporting free and open trade among all nations. The most important question being, what were the economics issues that lead to Cold War and to completely answer this question one must look at primary and secondary sources of evidence that show economic differences of each country which may have lead to the Cold War. The policies taken and economic ideologies of each of the Soviets and the United States depict the economic quarrels that sparked the Cold War. B: Summary of Evidence: Although...
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...Introduction: The use of IT and social media was the differentiating factor in the US politics, which catapulted Barack Obama ahead of Mitt Romney and has secured Obama’s second term as the President of the United States. For a long time, traditional social media has been the medium of communication of ideas in politics. Dating back to the 1950s, shrewdly assembled team of social media experts would have designed and crafted political campaigns that appealed and rallied the emotional side of supporters. Most of the occasions, contesting candidates would have carefully selected controversial policies that the majority were against, to garner support by invoking them to think that dethroning the current office would be “changing for the better”. Social Media experts would then exaggerate these feelings of unrest and protest in the undecided voters by publishing contents that citizens feel that are controversial. The reigning party would also, with the help of traditional social media, attempt to strengthen their foothold in the office by reinforcing the pathetic few policies that they have implemented during their term. Traditional social media has indeed played a pivotal role in all political elections all around the globe. However, with the ubiquity of smartphones and personal computers, coupled with a massive surge of online social platforms, the pivotal change of politics seem to lie in the hands of the party who knows how to play the game of IT. There have been numerous...
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...The analysis of a poem: Dulce et Decorum Est Question 1 (a) Describe what effects the poem has on you. When reading this poem, I can clearly picture the horrifying scene of battle; it is deeply moving and the imagery is vivid due to Owen’s use of similes, metaphors and alliteration. (b) Say what you think the subject matter is about. The poem is a first-hand account of the terrible reality of trench warfare in the First World War. Owen portrays the soldiers as being tired broken and weak, whereas the authorities in Britain [at the time] were depicting them as brave, glorious and strong young men, honourably fighting for their country. This poem is the antithesis to the war propaganda of the British ‘recruitment drive’ during the Great War. Question 2 (a) Identify and list in note form, three of the techniques used in these lines. Simile: “like old beggars”, “like hags” Alliteration: “Knock-kneed”, “Men marched” Metaphor: “haunting flares”, “Drunk with fatigue” (b) Comment in complete sentences on what the effects of the three techniques you have identified might be. Owen uses similes comparing the soldiers to “old beggars” and “hags”, to convey how the war has reduced them to absolute wrecks. The resulting effect is an image of crumpled, broken, hopeless men at death’s door rather than strong, upright, warrior figures. The use of alliteration alters the rhythm of the poem, thus drawing attention to the words. “Knock-kneed” portrays...
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...Levinson, Wag the Dog thus begins with these opening credits, an early indication of a dark socio-political satire that would unfold to criticize mass media and indecisive public opinion, but most importantly, the abuse of power by political leaders. Wag the Dog also satirizes the immaturity of the society and how people's unquestioning absorption of propaganda only encourages the media to exploit them on a higher level. Conrad Brean (Robert De Niro) is a retired political consultant, a spin doctor who resurrects the support for the US President's after his disastrous scandal with a teenage girl just eleven days before the election. In order to smother the sparks of rumor ignited by the media, Brean invents an international crisis to sway the people's vote he fakes a war on Albania. The president heroically ends the war and his compassion and exceptional 2/11 leadership qualities are presented through the mass media to the people, winning back their faith. (Lu, 2007) The movie is basically about a fraud of the American public conspired by the incumbent president’s White House staffers. This was done through fabrication of a war in attempt to cover up a presidential sex scandal with a teenage girl. This movie received a lot of different feedbacks from the audiences and one of them elucidated: Right from the opening scene, Wag the Dog...
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...Celebrity Marketing In the Cold War Christopher Sigler History 328 Dr. Reaves March 11, 2014 Post World War II America was a period of massive economic growth in America. Despite a brief economic recession from 1946 to 1947, the years following World War II saw the United States become the world super power that it is today. From 1940 to 1950 the American Gross Domestic Product (GDP) increased 50% from $200,000 million to $300,000 million1 and by 1955 sixty percent of Americans identified as middle-class2. The exponential economic growth and social class shift during this period created several important changes to American culture. Many American families now possessed excess money; Money that was spent on single-family homes, entertainment, appliances, and cars, items that the general public could not afford before this period. The result of the influx of money not only changed the American family forever, but the marketing strategies used by companies as well. As Americans began to place a heavier value on entertainment, movie stars, actors, and other celebrities began to have a prominent influence on society. Post war-prosperity and the economic boom during the early cold war began the American, and eventually global culture of celebrity marketing. To understand the United States rise to a world superpower one must look at the aftermath of the widespread war of World War II. World War II was a global war that involved thirty nations and claimed the lives of...
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