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An Introduction to Business
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6 th edition

Learning about business concepts with the Foundation™ simulation

University of Oregon Lundquist College of Business Dave Dusseau Douglas Wilson

Copyright © 2004-2011 David Dusseau and Douglas Wilson This material was developed by: David Dusseau, Ph.D. Doug Wilson, MBA Lundquist College of Business University of Oregon Eugene, Oregon 97403-1208 Foundation™ is a trademark of Management Simulations, Inc.™ and was developed by: Management Simulations, Inc. 540 Frontage Road, Suite 3270 Northfield, Illinois 60039 847-501-2888 www.capsim.com

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_______________ An Introduction to Business 2

Table of Contents
Chapter A Prolog . . . . . . . . . . . . 1 2 . . . . . . Page 1

Private Enterprise: An Economic System . . . . . . . 3 Foundation Exercise 1 . . . . . . . . . . . 11 Marketing: Concept and Application . . Foundation Exercise 2 . . . . . Foundation Exercise 3 . . . . . Foundation Exercise 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 28 41 51

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Accounting: A Business Information System . . . . . 61 Foundation Exercise 5 . . . . . . . . . . . 89 Foundation Exercise 6 . . . . . . . . . . . 88 Production: Improving Productivity and Performance . . 91 Foundation Exercise 7 . . . . . . . . . . . 99 Foundation Exercise 8 . . . . . . . . . . . 107 Finance: Working and Investment Capital . . . . Investment Financing . . . . . . . . . . Financial Ratios and Ratio Analysis . . . . . . Using the Cash Flow Statement as a Management Tool Foundation Exercise 9 . . . . . . . . . . . . . . . . . . . 115 123 134 138 143 150

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Business and Society: The Legal and Regulatory System Business Ethics . . . . . . .

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