...e-MARKETING MIX Introduction: Traditionally the Marketing Mix is coordinated so efficient * product, * price, * promotion and * place strategies are developed for products purchased in shops. The internet has changed the way we sell our products and services. That’s a fact. Consumers now use the internet to research and purchase products/services online, so firms need online strategies to attract and retain customers. The e-Marketing mix considers the elements of presenting the marketing mix online. Lets look at it in more detail. e-Product Strategies: We walk into a shop and see a product we like, we can assess it, touch it. Online, this immediate tangibility disappears. But, is that a disadvantage? Within the uk e-commerce sales are increasing at extremely high rates. Why? What does buying products online offer over one to one sales? Firstly there are clear online facts about the product you are purchasing. The buyer knows immediately about product features, the facts, not a sales persons assumptions. The buying process is also customized for returning visitors, making repeat purchases easier. Organizations can also offer immediately ancillary products along with the main purchase. For example, the chance to buy extra printer cartridges along with your purchase of your printer online. The product can also be customized to consumer’s needs. www.nike.com offer customized trainers to users online. Users can design and see their trainers online before they...
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...a study Unemployment is a burning issue in India and relates directly to the economic policies of the country. It also touches upon the other factors of the governance e.g. social, administrative etc. This report focuses more on the economic policy related solutions though briefly touches the other aspects as those are important to highlight. To quantify the problems statement the study group collected data from the Ministry of Labor Bureau India. The key excerpts of the data captured are given below: Worker-population ratio Worker-population ratio (WPR) is defined as the number of persons employed per 1000 persons. WPR = (Number of employed persons/ Total population) X 100 … The graph is shown below. Labor force participation rate Labor force participation rate (LFPR) is defined as the number of persons in the labour force per 1000 persons. LFPR = (No. of employed + No. of unemployed persons/ Total Population) X 1000 … The graph is shown below. Based on the data collected, the team analyzed it. trends and Issues Though the data presented in the previous section has been obtained from Ministry of Labor Bureau India, there could be scope for improvement of the quality of the data because of the reasons as stated below: * What is the methodology followed to collect the data? * How many people have really reported that they want a job? * What is the method followed to capture this data...
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...Impact of the economic recession on the pharmaceutical sector February 2010 I.M. Buysse (UU) Supervised by: R.O. Laing (WHO) A.K. Mantel (UU) WHO COLLABORATING CENTRE FOR PHARMACOEPIDEMIOLOGY & PHARMACEUTICAL POLICY ANALYSIS Impact of the economic recession on the pharmaceutical sector Table of contents Executive summary ................................................................................................................................. 3 Introduction ............................................................................................................................................ 6 Background ............................................................................................................................................. 8 History of recessions ............................................................................................................................................................. 8 Asian Crisis 1997-2000 .......................................................................................................................................................... 9 Economic crisis 2008-2009.................................................................................................................................................. 12 WHO involvement in assessing the impact of the recession .............................................................................................. 14 Hypotheses ...................
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...Topic V Employment, Unemployment and Poverty • Economic Activities: Activities that contribute to the National Income of the country • Employment: All those who are engaged in an economic activity in whatever capacity are called employed or Workers • Full Employment: Situation under which all those who are willing &able to work at the prevailing wage rates are employed according to their skills • Under-Employment: Situation under which persons are working less than they are willing to work or they do not get wages according to their skills. • Unemployment: Situation when a part of population is seeking job but is unable to get employed due to lack of work. • Types of Unemployment 1. Functional/Frictional Unemployment: Refers to temporary unemployment during the interval period when people change from one job to another. 2. Structural Unemployment: Refers to unemployment due to mismatch between available &required skill set in the economy. Result of structural changes in the economy. • Frictional & Structural unemployment are unavoidable in most economies & together are referred as Natural Rate of Unemployment or minimum unemployment rate acceptable even under full employment situation. 3. Cyclical Unemployment: Caused due to business cycles. When economic boom is followed by a slowdown, production falls &industries retrench employees to cut costs, causing cyclical unemployment. 4. Seasonal Unemployment: Caused due to seasonal nature of agricultural production leading...
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...[pic] E- Marketing Concepts, Strategies and Application [This Document is prepared and furnished as a completion of the Electronic Marketing course at the Arab Academy] Presented by: Contents: I. Introduction ( What is E-Marketing and why is it important) II. The 4 P's of e-marketing mix III. Building an e-marketing Strategy Introduction : What is eMarketing? Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Why is it important? When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies. The benefits of eMarketing over traditional marketing: Reach The nature of the internet means businesses now have a truly global reach. While traditional media costs limit...
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...INTRODUCTION The Electronic commerce or e-Commerce as is known today evolved as businesses (end to end process) started to shift from real time market to digital market. All of the business today as we see is done over the internet and anything which is not there is meant to be wiped off. Ecommerce, the online shopping system has brought down political and physical barriers giving everyone in the world an equal playing ground for their market, everyone can put their products on sale through the e-stores (website dedicated to selling of product, a virtual store). Online shopping has ushered in a new era in the lives of young college- and office-goers. They end up buying all their necessary and not-so necessary items from online sites. With the options of cash-on-delivery, these sites have become all the more acceptable to many people. Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping. [pic] HISTORY The history of ecommerce would rightly be back-tracked by the time people...
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...Holy Grail Strategy Mario Braun @ Bond University October 30th, 2015 Contents Holy Grail Strategy 3 Trading Rules & Indicators 3 Buy & Sell Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Room for Interpretation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Pseudocode . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Buy Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Sell Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Possible Optimizations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Further Indicators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Backtest & Visual Analysis Basic R-Studio Setup 7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Load libraries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Setting up knitr . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Chart Theme Settings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Define Currency, Instruments, Time zone and other simulation...
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...Package ‘quantmod’ July 24, 2015 Type Package Title Quantitative Financial Modelling Framework Version 0.4-5 Date 2015-07-23 Depends xts(>= 0.9-0), zoo, TTR(>= 0.2), methods Suggests DBI,RMySQL,RSQLite,timeSeries,its,XML,downloader Description Specify, build, trade, and analyse quantitative financial trading strategies. LazyLoad yes License GPL-3 URL http://www.quantmod.com https://github.com/joshuaulrich/quantmod BugReports https://github.com/joshuaulrich/quantmod/issues NeedsCompilation yes Author Jeffrey A. Ryan [aut, cph], Joshua M. Ulrich [cre, ctb], Wouter Thielen [ctb] Maintainer Joshua M. Ulrich Repository CRAN Date/Publication 2015-07-24 21:10:42 R topics documented: quantmod-package addADX . . . . . . addBBands . . . . addCCI . . . . . . addExpiry . . . . . addMA . . . . . . addMACD . . . . . addROC . . . . . . addRSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...
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...share the water that flows in and out of Lake Powell that they get a certain amount of water each year. Some might say that writing the compact was a dumb thing to do because we may not always have the same amount of water each year. Well the compact was made so the states get a percentage of the water not a certain amount. With water levels going down in Lake Powell that means the states will get less water each year. This is bad for the all of the states in the west especially the ones more south of Lake Powell. Out of the lower basin states Nevada is given the least amount of water coming to about 0.3 million acre-ft per year. “Nevada currently has one of the strongest growth rates in the country of 1.08%, which ranks 16th in the nation” (WPR). With the population rates going up Nevada is going to have to use more water than it has before. The Colorado River will not be able to meet the needs of the growing population. This problem isn’t just happening in Nevada, it is going on in all of the southwestern states “After half of a century, it is clear that Lake Powell reservoir is far from the perfect solution to the water supply problems in the West” (Glen Canyon Institute) . The southwest is growing and developing more and more everyday, by doing this it is going to require water and a lot of it. Second, Glen Canyon dam (located in Lake Powell) is the second biggest dam in the united states and generates a large amount of energy through its eight turbines. Out of all the power...
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...Volume– V, Issue– 02, July-December, 2010 Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses MD. KAMRUL HASSAN1 MD. ABDUL MOMEN2 SEYAMA SULTANA3 Abstract Every business requires a good marketing mix to introduce, grow, and sustain in this highly competitive marke economyt. At The day before yesterday marketers were rarely looking at online based marketing efforts, instead, they were just relaying on conventional marketing mix. With the presence of highly growing Internet users, relative low cost and easy going strategies, ‘online marketing’ is also becoming so crucial for every business hub. By getting the balance of offline and online advertising right, marketing mix will help provide everything firms need to gain leads, increase sales, improve customer retention, and rocket the company profits. The study has a comprehensive perspective and provides a bird’s eye view of the online marketing practice in Bangladesh. This discussion is extended with an examination of the studies that compare conventional marketing practices with the principles and rules of the online marketing world particularly the four major components of the traditional marketing mix in an online context. To understand the online marketing environment in the country a greater sense of the study has extended its overall views from both the consumers and business perspectives. This study provides an effort to understand the relationship between...
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...ork2012 - 2013 Catalog A Message from the President “Sullivan University is truly a unique and student success focused institution.” I have shared that statement with numerous groups and it simply summarizes my basic philosophy of what Sullivan is all about. When I say that Sullivan is “student success focused,” I feel as President that I owe a definition of this statement to all who are considering Sullivan University. First, Sullivan is unique among institutions of higher education with its innovative, career-first curriculum. You can earn a career diploma or certificate in a year or less and then accept employment while still being able to complete your associate, bachelor’s, master’s or doctoral degree by attending during the day, evenings, weekends, or online. Business and industry do not expand or hire new employees only in May or June each year. Yet most institutions of higher education operate on a nine-month school year with almost everyone graduating in May. We remained focused on your success and education, and continue to offer our students the opportunity to begin classes or to graduate four times a year with our flexible, year-round full-time schedule of classes. If you really want to attend a school where your needs (your real needs) come first, consider Sullivan University. I believe we can help you exceed your expectations. Since words cannot fully describe the atmosphere at Sullivan University, please accept my personal invitation to visit and experience...
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...FACTORS INFLUENCING AWARENESS OF DISASTER MITIGATION AND PREPAREDNESS AMONG NURSES AT THE CASUALTY DEPARTMENT AT KNH MALIK MWENDO H32/2258/2010 A Research Proposal Submitted In Partial Fulfillment of The Requirements For The Conferment of The Degree of Bachelor of Science in Nursing Sciences In College of Health Sciences at The University of Nairobi. March 2014 List of abbreviations KNH - Kenyatta National Hospital JCAHO- Joint Commission on Accreditation of Healthcare Organizations ABSTRACT CHAPTER ONE 1.0 Background Information A disaster can be defined as a sudden extraordinary event that brings great damage, loss, destruction and injury to people and their environment (Stanhope and Lancaster, 2008). Bradt and Drummond (2007) also defined a disaster as a phenomenon that leads to massive destruction of infrastructure. A disaster can be classified either as man-made or natural incident that causes destruction that cannot be relieved without assistance. Disasters can also occur either internally, that is within the healthcare facility, or externally, that is outside the healthcare facility (Hassmiller, 2008). Disaster preparedness and management has changed dramatically since September 11, 2011. This incident raised the awareness towards disasters that made disaster management and response an issue that needed to be urgently addressed. After that in America there was the advent of the biological warfare that involved envelopes of anthrax...
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...www.ccsenet.org/jas Journal of Agricultural Science Vol. 3, No. 3; September 2011 Effect of Organic Fertilizer on Growth and Yield Components in Rice (Oryza sativa L.) Morteza Siavoshi (Corresponding author) Ph.D. Student, Department of Botany, Fergusson College, Pune, India Tel: 91-989-098-7811 E-mail: morteza_siavoshi@yahoo.com Alireza Nasiri Department of Agronomy, Science and Research branch Islamic Azad University, Tehran, Iran E-mail: a.nasiri1362@gmail.com Shankar. L. Laware Associate Professor, Department of Botany, Fergusson College, Pune, India Tel: 91-982-274-2384 Received: December 14, 2010 Abstract In order to study the effect of organic fertilizer on growth and yield components in rice, an experiment was carried out in 2008 and 2009, in randomized block design based on 4 replications. The chicken manure, cow manure and paddy rice were mixed together in 1:1:0.5 ratio to from organic fertilizer. The treatments of organic fertilizer were given in 5 levels (0.5, 1.0, 1.5, 2.0 and 2.5 ton/ha). At one level organic fertilizer 1.5 ton/ha was mixed with inorganic fertilizers (N-50, P-25, K-25 kg / ha) and recommended dose of inorganic fertilizer-NPK (N=100, P=50, K=50 kg/ha) was used as check. The plants without treatments were served as control. Grain yield and its components were significantly increased in all the treatments over control. The maximum grain yield in 2008 (4335.88 kg/ha) was noted in plants treated with 2 ton/ha organic fertilizer and it was (4662...
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...Energy Harvesting Systems Tom J. Ka´ mierski · Steve Beeby z Editors Energy Harvesting Systems Principles, Modeling and Applications 123 Editors Tom J. Ka´ mierski z School of Electronics and Computer Science University of Southampton Southampton, SO17 1BJ, UK tjk@ecs.soton.ac.uk Steve Beeby School of Electronics and Computer Science University of Southampton Southampton, SO17 1BJ, UK spb@ecs.soton.ac.uk ISBN 978-1-4419-7565-2 e-ISBN 978-1-4419-7566-9 DOI 10.1007/978-1-4419-7566-9 Springer New York Dordrecht Heidelberg London Library of Congress Control Number: 2010938327 c Springer Science+Business Media, LLC 2011 All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) Preface Energy harvesting...
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