Premium Essay

Wwek 3

In:

Submitted By jenn1035
Words 856
Pages 4
Marketing Research and Segmentation Problem
Jennifer Lapponese
HCS/539
August 20, 2012
Andrea Linder

Marketing Research and Segmentation Problem
Lifestyle Analysis
The Children's Hospital at Montefiore (CHAM) is one of the nation's top-ranked pediatric hospitals, committed to providing care that transforms the health of children. The Children’s Hospital at Montefiore serves an inner-city population for primary care. By combining supreme clinical expertise, cutting-edge technology and outstanding medical education, In addition to exceptional health care, CHAM offers many non-clinical services to complement medical treatments and comfort for children and families of the Bronx and surrounding areas during their stay. These supportive services are highly dependent on charitable donations from caring donors.
The dynamic nature of the health care industry requires diligent consideration to the preferences and opinions of the consumer. In an effort to provide a health service driven by consumer preferences, marketing research must occur. Marketing research gathers and studies the complex needs and concerns of the consumer to develop a strategy that meets the demands of the consumer. Research might predict demand and increase market share in a time when a marketing dollars need to have high impact on the audience. One way to narrow the market is through market segmentation. Market segmentation allows organizations to target consumers who will value a particular service based on common characteristics. According to (Berkowitz, 2006) ”Market segmentation is the process of grouping into clusters consumers who have similar wants or needs to which an organization can respond by tailoring one or more elements of the marketing mix.”
Segment the Market Ethnicity is the first way to segment the market at CHaM. According to the Census 42.1% of people living in the

Similar Documents

Free Essay

Gut1 Task 4

...documented in the herein contained Test Cases. The following requirements must be met to run the program: Java Integrated Development Environment (IDE), MySQL database. Netbeans 7.0.1 was utilized in making the program and testing it . MySQL is open source SQL database. They both can be downloaded for free of charge. Windows 7 OS was used to host both pieces of software. There are minimum requirements that can be referenced on download websites. Each option available in the program will be tested. The Use Case Diagrams may be referenced for further details on functions of each option. The test will test each available selection. The selections to be tested are as follows: 1-Add Student Information 2-Update Student Information 3-Query Student Information...

Words: 929 - Pages: 4

Free Essay

Indigestion and Titration: an Acid-Base Titration

...add 0.05 M NaOH drop-by-drop to back-titrate the solution until the pH is neutral. What this means is that, the stronger the antacid tablet, the less NaOH it will take to help bring the acid to neutral. (In other words, the stronger antacid tablets counteract more of the original HCl, leaving the solution closer to neutral before the NaOH is added.) Here are your results: Maalox Mass of one dose antacid mL NaOH used in backtitration 20.0 g Tums 21.0 g Mylanta 18.0 g CVS brand 18.3 g Rennies 17.5 g 24.1 mL 22.4 mL 20.0 mL 19.9 mL 24.4 mL 1. Which is the strongest antacid, on a single-dose basis? Which is the weakest? Explain and show your calculations. 2. Which are the strongest and weakest, on a by-weight (mass) basis? 3. When people do back titrations, they usually watch the solution for a color change when the solution becomes neutral. What might you have used in the above experiment to get this color change to happen in the solution? At what pH would the solution have been neutral? 4. If you had walked into the lab, only to discover that you only had 0.1 M sulfuric acid available to run your tests, how might this have affected your calculations? Why? 5. In...

Words: 1292 - Pages: 6

Premium Essay

Consumerism Is a Necessary Evil

...HANDOUT IDBI BANK LTD. WRITTEN EXAMINATION : 16.09.2012 RECRUITMENT OF EXECUTIVES ( ON CONTRACT ) INTRODUCTION 1. 2. 3. This booklet gives you detailed information about the Competitive examination for recruitment to the post of Executive (on contract). The selection process consists of (a) Written Examination and (b) Interview. Candidates who qualify in the written examination with high merit rank are eligible to be called for interview. Use of HB Pencil and Ball Pen : You should bring with you two HB pencils, a good quality eraser, a sharpener and a ball-point pen. You are advised to bring two pencils to avoid mending a pencil during the examination as you may lose time. Use ball-point pen for filling up the information only in boxes 1-10 on Side 1. Use HB pencil only, for filling up information in boxes 12-26 on side 1 of the answersheet and box 27 on side 2 of the answersheet. All the answers should also be marked by using HB pencil only. Handling answersheet : Please handle your answersheet carefully. Keep it dust free. If it is mutilated, torn, folded, wrinkled, rolled or dusty, it may not be evaluated. Special attention should be paid to the different objective type tests, since these are different from the usual school/college examinations. 4. 5. HOW TO SHOW YOUR ANSWERS : Each question is followed by answers which are numbered 1, 2, 3, 4 and 5. Select the most appropriate answer. Then by using HB Pencil, blacken the oval bearing the correct answer against...

Words: 2678 - Pages: 11

Free Essay

Mark Scheme

...Mark Scheme (Results) June 2011 GCE Geography 6GE01 Global Challenges Edexcel is one of the leading examining and awarding bodies in the UK and throughout the world. We provide a wide range of qualifications including academic, vocational, occupational and specific programmes for employers. Through a network of UK and overseas offices, Edexcel’s centres receive the support they need to help them deliver their education and training programmes to learners. For further information, please call our GCE line on 0844 576 0025, our GCSE team on 0844 576 0027, or visit our website at www.edexcel.com. If you have any subject specific questions about the content of this Mark Scheme that require the help of a subject specialist, you may find our Ask The Expert email service helpful. Ask The Expert can be accessed online at the following link: http://www.edexcel.com/Aboutus/contact-us/ Alternatively, you can contact our Geography Advisor directly by sending an email to Jonathan Wolton on: GeographySubjectAdvisor@edexcelexperts.co.uk. You can also telephone 0844 372 2185 to speak to a member of our subject advisor team. June 2011 Publications Code US027990 All the material in this publication is copyright © Edexcel Ltd 2011 General Guidance on Marking All candidates must receive the same treatment. Examiners should look for qualities to reward rather than faults to penalise. This does NOT mean giving credit for incorrect or inadequate answers, but it does mean allowing candidates...

Words: 3966 - Pages: 16

Free Essay

Finance

...Employees' Team Building * A List of Good Work Ethics by Employees * Different Types of Organizational Structure Motivating employees to work more productively and to be happier while doing it is a stiff challenge for even the most seasoned manager. Human behavior specialists indicate that the best way to avoid motivation and laziness problems is to assess potential employees carefully by way of personality testing. But what do you do when the hiring's done and you need the employees you have to perform more productively? Try proven, specific techniques designed to keep even your most cynical employees satisfied and productive. The first step? Back off. Nobody likes a micromanager. Ads by Google Options Trading Lessons With just these 3 Free reports you could be trading by day's end. wealthdaily.com​/​Options_Trading Step 1 Set specific goals, and trust your employees to reach them. According to Forbes, nothing makes enthusiasm vanish faster than a micromanager who doesn't trust her employees to do their work properly. Force yourself to let go by setting a clear and achievable goal; for example, "I want to beat increase our sales by 5 percent over the next 60 days." Ask for feedback, then back off and see what happens. Step 2 Reward top performers publicly and meaningfully. Inc. magazine suggests that letting employees share in success keeps them happy and motivated. It also increases the work ethic of those who aren't top performers. Financial incentives are always appreciated...

Words: 2101 - Pages: 9

Premium Essay

Assignment 3

... The PID is needed in order to terminate a frozen or otherwise misbehaving program with the kill command. This command makes it possible to end a program that cannot otherwise be stopped except by rebooting (i.e., restarting) the system, and it is thus an important element in the stability and robustness of Unix-like operating systems. Assume that the following files are in the working directory: $ ls intro notesb ref2 section1 section3 section4b notesa ref1 ref3 section2 section4a sentrev Give commands for each of the following, using wildcards to express filenames with as few characters as possible. a. List all files that begin with section. $ ls section* b. List the section1, section2, and section3 files only. $ ls section[1-3] c. List the intro file only. $ ls i* d. List the section1, section3, ref1, and ref3 files. 1. $ ls *[13] 2. Give an example of a command that uses grep a. With both input and output redirected. $ grep \$Id < *.c > id_list Chapter 9 Number 1 Explain the following unexpected result: $ whereis date date: /bin/date ... $ echo $PATH .:/usr/local/bin:/usr/bin:/bin $ cat > date echo "This is my own version of date." $...

Words: 922 - Pages: 4

Premium Essay

Ratio Tell a Story

...The case also provides examples of company’s policy, some companies borrow fund, and others avoid that. That is reflected all in financial results. Analysis: Airline: 7 Automobile Manufacturing: 8 Pharmaceutical: 9 Commercial Banking: 11 Computer and office equipment manufacturing: 12 Discount general-merchandise retail: 13 Electric utility: 5 Fast Food: 1 Wholesale food distribution: 10 Supermarket: 6 Internet retail: 3 Specialized staffing services: 4 Software development: 2 I pick two industry with the highest R&D ratio are pharmaceutical and software development. The one with no inventory is software development as number 2 and pharmaceutical matches with number 9. Commercial banking matches number 11 because it will have the highest current liabilities as well as the receivables collection. I matched two industries with the same receivables collection is 23 are Internet retail and electric utility, and the industry has higher total current assets is Electric utility as number 5. So, internet retail matches with number 3. Fast food, Wholesale food distribution, and Supermarket are three of the industry has the lowest receivables collection. The industry with the highest current asset is super market and marked number 6. The second highest current asset is fast food as number 1, and wholesale food distribution marked number 10. The specialized staffing services are marked by number 4 because...

Words: 298 - Pages: 2

Free Essay

Foxer

...Solution to exercise 1.1 1) b, c 2) $220,000 3) a, c, j Solution to exercise 1.2 (a) (i) Prime cost Reference number 2, 5, 10, 15, and 16 ii) Production overhead Reference number 1, 6, 8, 12, 19, and 20 iii) Administration overhead Reference number 3, 9, and 11 iv) Selling overhead Reference number 7, 14, and 17 v) Distribution overhead Reference number 4, 13, and 18 (b) (i) Variable Reference number 2, 5, 10, 14, 15, 16, and 18 ii) Fixed Reference number 1, 3, 4, 11, 12, 13, 17, 19, and 20 iii) Semi-variable Reference number 6, 7, 8, and 9 Solution to exercise 1.3 | |Number of units produced |Unit cost |Total cost | |Cost X |1 |20 |20 | |(Variable cost) | | | | | |10 |20 |200 | | |100 |20 |2,000 | | |1,000 |20 |20,000 | |Cost Y |1 |5,000 |5,000 | |(Fixed...

Words: 291 - Pages: 2

Free Essay

Organizational Behavior

...individual interacts on a daily basis. These ideas can be good or bad but either way it affects how we act towards people and ourselves. In some cases we have to take a step back and analyze the reasons why we act the way we do. There are ways we can do this by writing how we feel down, having someone analyze us, or taking surveys. The LSI survey is a way we can see where we fit in amongst other individuals. This survey helps assess our personality characteristics and other traits according to how we interact in society. I took the survey to see where my personality traits rate with other people. I will go over the results and how a person can learn and change from them. The LSI survey is a circle that is broken in many parts. There are 3 areas that the circle is broken into which are satisfaction needs, task orientation, and security needs. The primary part is the satisfaction needs whereas the backup tells you what causes these traits. When it comes to the scoring of the survey I had my highest in the constructive styles 1, 2, 11, and 12. These help with self-enhancing thinking and behavior that causes satisfaction. Number 1 is the humanistic encouraging The Humanistic-Encouraging scale measures our interest in people, our tendency to care about others, and our ability to encourage them to improve. Humanistic-Encouraging people are accepting of themselves, and accept others for who they are without any issues. I believe I am definitely like this because I am not a judgmental...

Words: 1381 - Pages: 6

Free Essay

Literature

...freehand sketch Accept correct external reflection e.g. reflection as shown below gets 1 mark for 1(b)(ii) despite the error in the 1(b)(i) response Total 3 Page No.: 3 Raiman Academy www.raimanacademy.com Enjoy learning @ Raiman Academy Question number 2 (a) (i) B- 2 cm Answer Notes Marks 1 (ii) (b) C- 8 cm Idea that in a transverse wave the direction of vibration is perpendicular to the direction of the wave; (May be shown with labels on the diagram) Idea that longitudinal wave the direction of vibration is parallel to the direction of the wave; (May be shown with labels on the diagram) A named freehand sketch of either wave indicating the two directions; e.g. Allow (for vibration) oscillation / displacement / disturbance (for direction of wave) direction of travel / energy / transfer (for perpendicular) at right angles, is ⊥ to (for parallel) the same as, // the minimum labeliing is to name of the type of wave they have drawn. Allow sine waves with appropriate arrows Allow diagrams indicating compression and rarefaction e.g. in a spring transverse Allow for 1 mark (but only if other mark is scored) a comparison of the directions of vibration of both waves without relating them to the direction of the wave e.g. transverse vibrates up and down but longitudinal vibrates back and forward 1 3 Longitudinal Shakil Raiman Cell: 01614-SHAKIL (01614-742545) Page No.: 4 Raiman Academy www.raimanacademy.com Enjoy learning @ Raiman...

Words: 1883 - Pages: 8

Free Essay

Ten Little Known Facts About the Amish

...Their religion is of the Christian variety. One unique aspect is that they practice adult baptism. They also don't engage in evangelism. * Number 6. Beard growing doesn't start until after marriage. Marriage doesn't happen until the person's been baptized.  * Number 5. The Amish don't go to church. Rather, they have community Sunday services in their own homes. On average, each family hosts once a year. Bigger communities get broken down into smaller, more manageable districts.  * Number 4. Amish brides make their own dresses. That it be blue is required by some groups, but others leave the color option open. After the wedding day, the woman wears the dress for Sunday services and is eventually buried in it.  * Number 3. Some technology gets the green light. The decision about what can enter the community is based upon how good it will be for it. Regardless of what's adopted, it cannot require the use of the public energy grid. The sun and batteries are the preferred power sources.  * Number 2. They believe modern medicine is acceptable. However, they don't believe in insurance. Any treatment or hospital care that is required is...

Words: 379 - Pages: 2

Free Essay

Is535

...Chapter 1 - Questions and Exercises Matching Part 1. 1. 2. Q 3. F 4. N 5. H 6. T 7. S 8. U 9. B 10. M 11. C 12. G 13. I 14. A 15. J 16. P 17. V 18. R 19. K 20. E 21. D 22. L 23. O 24. W Matching Part 2. 1. 1. B 2. C 3. E 4. F 5. A 6. G 7. D 8. H 9. I 10. J 11. K Matching Part 3. 1. 1. D 2. L 3. R 4. V 5. X 6. B 7. N 8. J 9. Y 10. K 11. S 12. Q 13. F 14. P 15. E 16. O 17. U 18. W 19. A 20. G 21. T 22. C 23. H 24. M 25. I Matching Part 4. 26. 1. J 2. B 3. D 4. I 5. M 6. N 7. O 8. K 9. H 10. A 11. E 12. G 13. F 14. L 15. C 16. True/False. 1. False. As a result of computers, fewer jobs are currently available in manufacturing than in service industries. 2. True. 3. False. Manual data processing does not use a computer. 4. False. Data consists of raw facts, while information consists of data that have been processed. 5. False. The smallest data unit that the computer can use is the bit. 6. True. 7. False. 1000.27 is an example of a numeric field. 8. True. 9. True. 10. True. 11. False. CPU refers to central processing unit. 12. False. Examples of input/output devices...

Words: 1532 - Pages: 7

Free Essay

7 Signs You May Need a Responsibility Makeover

...7 Signs You May Need a Responsibility Makeover Erica Hopkins GEN 200 03/02/14 Dr. Crystal Sears 7 Signs You May Need a Responsibility Makeover I believe that not everyone knows about personal responsibility. It should not be looked upon as a handicap, but as one area within everyone that can be developed. Once developed, personal responsibility can contribute to life achievements, goals obtained, and more sense of control over one’s own life. This is great because I think there are a few basic things to look for in your life to identify if you are someone who could really use a good look at yourself. Read on to find to if you can identify with any of the following signs. Do you need a responsibility makeover? Theodore Roosevelt once said “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month.” Good Reads (2014) He certainly would be one who would know a great deal about personal responsibility. Theodore Roosevelt was a president that achieved a great deal during his time. Despite having a few health conditions, including asthma which was considered quite a deadly illness in the mid 1800’s, he created his own exercise routine that is said to have been pretty difficult and included both weightlifting and boxing. Bio True Story (2013) The seventh sign that you may need a personal responsibility makeover is you constantly complain about your job, but do nothing to better your employment situation. So many people...

Words: 1333 - Pages: 6

Premium Essay

Memento Assignment

...Memento assignment The structure What we see beneath is how the parts that is coloured in the movie is played. The dots are where the scenes start and stop, and the green numbers above the arrows is scenes. We start at the end of the movie at dot number 2 and then we see scene number 1 which ends at dot number 1. Afterwards we see the first black/white part of the movie. The black/white parts are played in chronological order. After we have seen the first black/white part we jump to dot number three and watch scene number 2 which ends at dot number two. After seeing scene number two we watch the second black/white part. Then we jump to dot number 4 and so on. The real chronological order would be to first see all the black/white scenes in the movie in the order we see in the movie. Afterwards we would see scene 7, then scene 6 and so on until we have seen the last scene, the scene the movie started with. Because of this structure of the movie you need to follow closely or you need to know before you watch the movie how it works or else it can be very confusing. It also demands from the viewer that he/she notices the little things that happens for example when we see Sammy Jenkins at the institution and when someone walks by and suddenly it is Lenny sitting in the chair. As a viewer you also need to know when we deal with flashbacks and when we just jumped one scene back. Through the story we kind of experience how it feels to suffer from short-term memory loss like Lenny...

Words: 587 - Pages: 3

Free Essay

Dead End

...You are diary holder number 1 "The random diary" -You will know the diary users that will die before they get eliminated. You are diary holder number 2 "The Yukiteru diary" -You can save diary holder number 1 if he was being eliminated if you choose to. You are diary holder number 3 "The murder diary" -You get to eliminate one diary holder if you choose to. You are diary holder number 4 "The criminal investigation diary" -you will know the 3 diary users who will be eliminating other people. You are diary holder number 5 "The Hyper Vision Diary" -You won't have to answer one of the 3 questions given. You can only use this diary once. You are diary holder number 6 "The Clairvoyance Diary" -You can know about one diary user and the diary's ability. You are diary holder number 7 "The exchange Diary" -You get to choose from number 1-12 (7 is an exception) and you will get the diary's ability (Number of diary you choose) You are diary holder number 8 "The blog diary" -You can bring a dead user back to life. You are diary holder number 9 "The escape Diary" -you can escape from being eliminated. You are diary holder number 10 "The breeder diary" -I will send you the questions first before I post them. You can only use your diary once in this game. You are diary holder number 11 "The watcher" -I will tell you the name of the diary holders and their diary's ability. You are diary holder number 12 "The Justice Diary" -You can be...

Words: 277 - Pages: 2