...article and protection of the interviewee, he will be addressed, as Mr. X. Mr. X is an individual of sound mind aged 26. I recently interviewed him in an aim of learning more about him as a person. The first thing I wanted to learn about the individual was whether he preferred to watch an action in order to remember it, or was more comfortable with reading about it in books. To defend his answer, Mr. X told me that he was more inclined to remember an action more clearly if he watched the action take place rather than read about it. The individual explained that reading to him was strainers and boring. It involved a lot of concentration interpreting and visualizing (Benjamin, 2011, p.213). On the other hand, observing was more better since it involved that he saw exactly how the action took place. At one point when the individual was explaining this he gave an example, which he concluded that he learned to drive a car by observing his father do it. Mr. X explained that this was among the classical examples that not only he had experienced. To be more categorical, the individual pointed out that reading or theory in general was not part of his strength options. However, the individual explained that he was always doing his best in handling practical stuff involving observation and understanding. Unlike most people, who preferred to study in a quiet environment such as libraries for better understanding Mr. X preferred to study at home where the noise was. This he explained helped...
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...marketing proved to be not only cost effective, but the very thing that gave Red Bull its appeal. Although Red Bull was not welcomed with open arms in all countries, such as France, Denmark and Norway, it was growing and expanding. Mateschitz soon realized that an extreme sporting event was a profitable avenue to take Red Bull down. Red Bull started supporting approximately 500 extreme sports athletes and hosting exclusive parties for these rock star competitors. By 1997, Red Bull’s buzz marketing strategy proved successful in the U.S. as well. Events are now hosed throughout the world ranging from B.A.S.E. jumping to surfing. Their tagline, “gives you wings” is known worldwide and Red Bull sponsors public and private events such as the X‐ games and the Red Bull Air Races. Distribution/Penetration Red Bull is distributed in most grocery store, convenience store, and gas station 2 across the U.S. such as HyVee, SuperSaver, Safeway, Trader Joes, Conoco,...
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...PapersAdvanced Search------------------------------------------------- Top of Form Bottom of FormEconPapers FAQ Archive maintainers FAQ Cookies at EconPapersFormat for printingThe RePEc blog | | Arms Trade and Arms Races: A Strategic AnalysisMaria Garcia-Alonso and Paul Levine (p.levine@surrey.ac.uk)Chapter 29 in Handbook of Defense Economics, 2007, vol. 2, pp 941-971 from ElsevierAbstract: In this chapter we present the main characteristics and problems involved in the study of the arms trade: product definition and data, strategic aspects of the arms trade and regulation. We illustrate these aspects using the latest theoretical and empirical literature on arms trade. The papers reviewed illustrate the complexity involved in studying the arms trade. The nature of the exporters interaction in setting export controls and export policies raises the benefits of coordination in both export control and industrial policies. A failure to coordinate in one of these two policies tends to increase the incentives to deviate from an agreement to coordinate in the other policy, therefore, highlighting the importance of a unified approach to arms trade regulation. Issues such as differences in the security perceptions of exporters, the home bias and the characteristics of the competition between exporter firms may all make the implementation of export controls ever more challenging. Interestingly, although uncertainty will generally make matters worse, it may not if it decreases the effort that...
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...The great American icon celebrates its first century. MOTORCYCLES They were so young. William S. Harley and Arthur Davidson were only 21 and 20, respectively, when they built their first motorcycles for sale in 1903. Working out of a 10 x 15-ft. backyard shed in Milwaukee, the pair built only three of their bicycle-based single-cylinder motorcycles that year. But what they started has lasted 100 years and grown to become an internationally recognized symbol of America. These two tinkerers and racers were later joined by two more Davidson brothers, William and Walter. The four went on to launch a company that has sold more than 3.7 million motorcycles worldwide. Those bikes have been raced in every type of motorcycle competition and have won...
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...have evolved into using polished boards or skis in much the same manner as a surfboarder would ride a wave. There have been many attempts at developing a modern snowboard. In 1965, the ‘Snurfer’ (a word play on ‘snow’ and ‘surfer’) was developed as a child’s toy. Two skis were bound together and a rope was placed at the front end to afford control and stability. Over 500,000 ‘Snurfers’ were sold in 1966 but they were never seen as more than a child's plaything even though organized competitions began to take place. The year 1969 brought a slightly more sophisticated snowboard based on the principles of skiing combined with surfboard styling. The ‘Flying Yellow Banana’ was developed in 1977. This was nothing more than a plastic shell covered with a top surface like that of a skateboard, but at the time it was considered a major advance in the little known sport of snowboarding. The first national snowboard race was held in the area outside Woodstock and was known as ‘The Suicide Six.’ The race consisted of a steep downhill run called The Face in which the main goal was probably mere survival. Snowboarding continued to increase in popularity over the next several years. In 1985 the first magazine dedicated specifically to snowboarding hit the news stands with huge success and furthered the popularity of this exciting sport. Hoards of fans began to organize regional events and pretty soon snowboarding events were...
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...Problem Statement In order for Hertz to expand into the hourly rental market segment and gain market share they will need to find a new way to appeal to a new customer segment. Analysis Plan / Data Used / Key Assumptions I will be using the SFAS Matrix, figure 1, to evaluate Hertz’s strengths, weaknesses, opportunities and threats when entering the short term rental car market to compete with Zipcar. In addition, I will be using the TOW’s matrix, figure 2, to hypothesize business strategies for Hertz to use to overcome their threats and weaknesses by leveraging their strengths and opportunities. The TOW’s matrix helps brainstorm business strategies Hertz can use to compete in the new market segment without having to copy Zipcar’s current business model. The areas I focused research on were on market size and target markets. Data Analysis and Tool Use In 2012, the rental car market industry was broken down into 4 segments, Car sharing, leisure car rental, business car rental and car leasing. Car sharing only accounted for 6% of the rental car industry; however, IBIS world estimates that car sharing is expected to grow over the upcoming years as consumers become more aware of their existence. Hertz’s current revenue stems from business and leisure customers; 43% of Hertz’s yearly revenue comes from the business segment and the remaining 57% comes from leisure customers. Whereas, Zipcar’s short term car rental strategy is targeting an “urbanite” which is a city dweller, environmentally...
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...SUBJECT NAME: Microeconomics SUBJECT CODE: BEC1001 ACADEMIC YEAR: AY 2011/2012, April Semester “By submitting this work, we are the declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism.” Name of Student Matriculation No. Tan Chee Yen 1106673E Laura Lim Rou Tian 1106550E Fang Lee Mun 1100096E Adriel Li Yong Heng 1104200I Yap Seow Ting 1103111I Tutorial Class : _________T27______________________________ Tutor : _____Mr Simon Seah ________________________ Diploma : _____Diploma In Leisure & Resort Management __ Date of Submission : _______________31 July 2011_ _____________ Information on the Retail Outlet In this report, we will be focusing the BreadTalk outlet, which is located at Compass Point in the East region of Singapore. BreadTalk was found in 2000. In the years, it has expanded to many countries with more than 300 boutique bakeries, 40 food atriums and restaurants. BreadTalk has been incessant creating new tastes and designs...
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...I am so small that this 4 inch tube has taken me a long time to traverse. The cilia that line the tube helped to push me along down the tube’s length. The cilia are miniscule hair-like structures that make this possible. They were able to move me along at a rate of an inch each day. Today is my first full day in the fallopian tube. I trust that Sperm will be making his own way up to me soon. He has to reach me within two days of my journey’s inception or conception cannot take place. I understand that Sperm’s journey is quite complicated too. His life starts in the man’s testicle. Through the process of spermatogenesis, he was created in a 72 day cyclic phase. Sperm will contribute a match for my one female X chromosome. His...
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...The modern Olympic Games (French: Jeux olympiques[1]) are the leading international sporting event featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered to be the world's foremost sports competition with more than 200 nations participating.[2] The Olympic Games are held every four years, with theSummer and Winter Games alternating by occurring every four years but two years apart. Their creation was inspired by the ancient Olympic Games, which were held in Olympia, Greece, from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894. The IOC is the governing body of the Olympic Movement, with the Olympic Charter defining its structure and authority. The evolution of the Olympic Movement during the 20th and 21st centuries has resulted in several changes to the Olympic Games. Some of these adjustments include the creation of the Winter Olympic Games for ice and winter sports, the Paralympic Games for athletes with a disability, and the Youth Olympic Games for teenage athletes. The IOC has had to adapt to a variety of economic, political, and technological advancements. As a result, the Olympics has shifted away from pure amateurism, as envisioned by Coubertin, to allowing participation ofprofessional athletes. The growing importance of mass media created the issue of corporate sponsorship...
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...Professional freestyle competitions often involved music and choreography and focused on fluidity and technical skill. The style changed significantly with the introduction of ollies and other tricks in the 1980s and the introduction of various obstacle elements. Vert skateboarding has its genesis in "pool riding" - the riding of skateboards in emptied backyard swimming pools - during the 1970s ("Scholastic News: Skateboarding.") It involves skateboard riders moving from the horizontal (on the ground) to the vertical (on a ramp or other incline) to perform tricks - thus "vert". It is also referred to as "transition skateboarding" or "tranny skating". Skateboarders usually set-up their boards with 55mm (or larger) wheels and wider decks for more stability. Street skateboarding...
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...AARTI AGARWALFEMALE, 24, INDIAN | ACADEMIC QUALIFICATIONS | Year | Qualification | Institute | %/C.G.P.A | 2013 | PGDM | Indian Institute of Management Rohtak | 7.10 | 2008 | B.E.(EEE) | Anna University, Chennai | 78.8% | 2004 | Class XII (HSC) | Rose Mary Hr Sec School, Delhi | 95.2 % | 2002 | Class X (Matriculation) | Rose Mary Hr Sec School, Delhi | 83.6 % | INTERNSHIPS | * Online Merchandising Strategy in eBAY.eBay is a multi-billion dollar business with operations localized in over thirty countries. The project during my intern was to maximize merchandise sales using product design, selection, packaging, pricing, and display that stimulate consumers to spend more. This includes disciplines in pricing and discounting, physical presentation of products and displays,e-marketing and the decisions about which products should be presented to which customers at what time. * Key ResponsibilitiesWorked on the key strategies like online market research, affiliate marketing, E-advertising, Cross selling andShout it out | ACADEMIC PROJECTS | IIM Rohtak | * Live Project in Megarth on Design and social media marketing * Financial Analysis of Indian Industries (IT & Manufacturing Sector) * Design of distributed systems of Supply chain Management for warehouses * Analysis of Marketing Myopia of Indian companies and their downfall * Devising online Marketing strategy plan for biscuits and cookies | Anna University | * Designed and implemented...
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...PART 1 ARITHMETIC REASONING TIME: 36 Minutes -- 30 Questions This test has questions about arithmetic. Each question is followed by four possible answers. Decide which answer is correct, then blacken the space on your answer form which has the same number and letter as your choice. Use your scratch paper for any figuring you wish to do. Your score on this test will be based on the number of questions you answer correctly. You should try to answer every question. Do not spend too much time on any one question. 1. A fruit picker gets $2.00 an hour, plus 48 cents for every bushel over 40 that he picks in a day. If he works 8 hours and picks 50 bushels, how much will he get? A $16.00 B $19.84 C $20.80 D $24.00 2. How many 36 passenger buses will it take to carry 144 people? A 4 B 3 C 5 D 6 3. A gallon contains 4 quarts. A cartoning machine can fill 120 one-quart cartons a minute. How long will it take to put 600 gallons of orange juice into cartons? A 1 minute and 15 seconds B 5 minutes C 10 minutes D 20 minutes 4. A man who runs a filling station greased 168 cars in 28 days. What was his daily average of cars greased? A 5 B 6 C 7 D 8 5. What is the fifth term in the series: 4½; 8¾; 13; 17¼ ;________? A 20¾ B 21 C 21½ D 21¾ 6. Three workers assemble 360 switches per hour, but 5% of the switches are defective. How many good (non-defective) switches will these 3 workers...
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...C I N G JOE DESENA AND ANDY WEINBERG Spartan Race, Inc. www.spartanrace.com Pittsfield, VT USA Copyright © 2012 by Joe De Sena and Andy Weinberg All rights reserved, Including the right of reproduction in whole or in part in any form. Spartan Race and “You’ll Know at the Finish Line” are registered trademarks of Spartan Race, Inc. Designed by Steven Mosier New York, NY Published by Spartan Press ISBN-13: 978-0615675183 ISBN-10: 0615675182 FOR SP A R T A NS A N D F U T U R E S P A R T A NS E V ER YW H ER E. WE GIVE SPECIAL THANKS TO OUR FAMILIES AND FRIENDS— ESPECIALLY OUR WIVES COURTNEY AND SLOAN, AND OUR CHILDREN JACK, JADE, CHARLIE, GRACE, AND CATHERINE— WHO SUPPORT AND INSPIRE OUR ADVENTURES AND MAKE THE SPARTAN LIFE REAL. 4 T A B LE O F C O N T EN T S 5 FOREWORD PREFACE WELCOME TO OBSTACLE RACING, THE ULTIMATE HUMAN SPORT THE SPARTAN BRAND OF OBSTACLE RACING JOIN THE OBSTACLE RACING COMMUNITY CHAPTER 1. MYTHS AND LEGENDS PRIMAL ELEMENTS: WATER AND LAND, MUD AND FIRE PRECURSOR EVENTS OBSTACLE AND CHALLENGE EVENTS: SKILL, ADVENTURE, AND MUD OBSTACLE RACING AS A FORMALIZED SPORT THE FOUNDING FEW FORGING A NEW SPARTAN LEGACY SPARTAN RACE LORE: IN THE BEGINNING … SPARTAN WARRIOR: JASON JAKSETIC SPARTAN WARRIOR: KEVIN GILLOTTI CHAPTER 2. THE SPARTAN BIBLE SPARTAN RACE PHILOSOPHY SPARTAN RACE ETHOS AND PURPOSE SPARTAN RACE ELEMENTS PITTSFIELD, VERMONT, OFFICIAL HOME TOWN OF THE SPARTAN NATION SPARTAN RACE LORE: THE BIRTH OF THE HURRICANE HEAT SPARTAN WARRIOR:...
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...arises from a traditional model of leadership operating from the top of a hierarchical structure, it is no longer relevant nor sufficient to manage complexity, volatility and uncertainty of the business environment so focused knowledge and transformation, like the present (Morrill, 2010). It can not be admitted that a handful of privileged people at the top of the organizational structure of the company, are sufficiently insightful, skilled and competent enough to successfully assume the definition and monitoring of the strategic guidelines of a company. In today’s competitive business environment, cross-fertilization of ideas is required. This would in turn it appeal to the intellectual diversity of people with unique talents, and need of competition at different functional perspectives. All this will be relevant in a newly minted company, whose leaders in their diligent effort to challenge the business activity shall contrast many opinions and creative ideas as possible, necessary and desirable. Only in...
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...Red Bull and Rockstar are competitors in a growing market place that will be worth $1,826,300,000 by 2009 (Snapshorts International LTD). The energy drink market had been growing exponentially; but in the recent years growth has been decreasing. How can energy drinks cope with a dwindling market place? Along with dwindling growth, competitors Red Bull and Rockstar have to deal with smaller startup companies trying to steal market share. This report will analyze market share reports from Snapshots International LTD, as well as many other sources. One company that wasn’t even on the top 5 list in 2005, Monster, is now the second biggest competitor in the market place in 2009. Is there a correlation between energy drinks that sponsor sports events or more of a correlation to sponsored athletes? This report will also examine Price, Place, Product and Promotion that Red Bull and Rockstar use. There is a 50/50 split with energy drinkers and non drinkers alike, how can energy drinks expand their sales outside of the energy drink market. This report will also analyze results from Google trends which shows a graphical analysis of search hits. Along with secondary research, this report also includes a primary research section. Included in this section is a survey posted to Survey Monkey.com. With 100 respondents this survey finds out the primary concerns and preferences of energy drink consumers and non-drinkers as well. Broken down within this section are results from Red Bull drinkers...
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