...XBOX vs. PlayStation Kathryn Davis COM 170 August 7, 2013 Alfred Chavez Xbox vs. PlayStation There is an age old debate about which gaming system is the better one, Xbox 360 or PlayStation 3. It all depends on one’s preference. There are advantages and disadvantages to each gaming console. If any gamer was to be asked which gaming console, Microsoft’s Xbox 360 or Sony’s PlayStation 3, they prefer, there is likely to be a heated debate without any clear answer and mostly fans loyal to their brand. Both the XBOX 360 and PlayStation 3 have extraordinary media capabilities. Netflix and HULU Plus are just some of the apps that are available on the Xbox and PlayStation. Not only are both systems able to instantly stream and watch movies and TV shows, they can browse the internet and watch videos on YouTube, as long as they are connected to the internet. Although both gaming systems were made to primarily play video games both are able to transform into DVD and CD players. Like most media devices today, both the XBOX 360 and PlayStation 3 play movies and games in High Definition as long there is an HDMI cable available and a High Definition TV. High Definition is what makes the games and movies seem real and so appealing to people other than gamers. Sony and Microsoft have a loyal, hardcore fan base and both companies are always trying to please their fans and come up with the next best thing. After the Nintendo’s Wii came out, Microsoft and Sony pulled out the big guns to compete...
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...XBOX 360 VS Playstation 3 Introduction There is always a fude going on between witch console is better, between the Xbox 360 and playstation 3. Both are great systems and that makes it hard to tell which is truly better. The playstation 3 is made by Sony where as the Xbox 360 is made by microsoft. Sony has a wide range of electronics and so does microsoft. So both systems come from an amazing background. It is without a doubt going to be a close race between the Xbox 360 and the Playstation 3. Literature Review There is a website called gamer.blorge.com and it really breaks down the system fude. The article goes over 6 specific catagories that are very important to determine which is better. The catagoies are Design, Fetures, online, Graphics, games, and value for money. I think this article does a great job on how they determined which console is better. A second artice i found is called the great debatemon a website called alteredgamer.com. It Pretty much gives you the breakdown on what each console has to offer. Like which Xbox 360 to buy and playstation 3 to buy. In each Paragraph it talkes about what each type of Xbox 360 and Playstation 3 has to offer. It also does a quick comparison of the two consoles. Third article is Hardware throwdown on IGN.com. This article talks about what is on the inside of the two consoles. Like the CPU, GPU, RAM, hard drive, disc drive, video support, etc. All of these things come in to play when deciding on which console...
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...PS3 vs. Xbox 360 These two gaming platforms have been going at it for years now. It’s time to settle which one is the better system. The Sony PlayStation franchise was the first to release in 1994. Microsoft finally released their Xbox in 2001. However I’m not comparing the first Xbox to the first PlayStation I will be comparing the PlayStation 3 and Xbox 360. Starting with features they both have, the ps3 and 360 have, of course, exclusive games that can only be played on that specific system. For example halo is for the 360 and god of war is for ps3. They both have an internet browser and apps; they are Wi-Fi enabled meaning they can detect wireless internet. Through Xbox live and PlayStation network, they allow you to play with friends and meet people all over the world (the name tells what system has what). Now the PS3 and the Xbox 360 are generally made for the same they can do different things that set them apart. The ps3 has a Xross media Bar (XMB) which allows you to chat with friends while pausing the action in-game. This comes in handy when people message you while you’re in a good game and do not want to interrupt it. While playing users can earn trophies which so how bad ass you are. The trophies are ranked as follows: Bronze, silver, gold and platinum which can only be attain when you achieve all other trophies for the game. Keep in mind that some trophies are easier to get than others. While in-game the XMB can be used to invite players to your gaming session...
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...Xbox One vs. Playstation 4 Media (Artifact paper) Mario Palomino Student ID: 1760440 BUSB 340 – Robert Liljenwall Due Date: February 23 2014 What hell is a Nintendo? I got my first video game console in the summer of 1991. My parents purchased it from SEARS for my birthday and at which point I had no idea what it was. A couple of the kids and their parents knew that it was and were shocked that my parents spend $100 dollars on something like that. It was still in the box until one afternoon I came home from school. I set it up in the living room, only room with a television. Popped in Super Mario Bros, this simple 8-bit game would change the entertainment industry. I did not become a fanboy until I attend Florida A&M. Besides my classes and football schedule, I usually spend my free time in my apartment. One of my friends back home told me about Microsoft’s Xbox gave gamers the ability to play against each other and they did not need to be in the same living room. Walked into a Game Stop and walked out with my first console since the Nintendo my parents got me so many birthdays ago. Once at my apartment, plugged everything in and started playing. Completely different from what I remember when I was eight years ago. Xbox became my gateway drugs, from hours of study, from the beating my body would take from football and boredom. History of Sony's gaming console Before Sony entered into the gaming industry they establish Sony Computer Entertainment (SCE) in mid-November...
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...the battle of video game system superiority has been going on for a while now, this year promises to be on a larger scale than the previous wars. Sony, the maker of PlayStation, and Microsoft, the maker of Xbox, are expected to release their next-generation systems in November. This report will be a comparative analysis of the soon-to-be-released Xbox One and PS4. The purpose of this report is to compare both systems on their specific features. The goal is to find out which system is the best when comparing both capabilities and value. This comparative analysis is intended to help customers decide which system is better suited for their needs. This report covers: * The general description of each product * Accessories * Specifications * Exclusive games for each individual system After extensive research, I found that both systems are fairly comparable from a technical standpoint. However, I recommend the PS4 over the Xbox One based on value and services. General Description of Products PS4 Mark Cerny, lead architect of the PS4, said the development of the eighth-generation console began in 2008 (“PlayStation 4”). The PS4 is developed and created by Sony Computer Entertainment (“PlayStation 4”). On February 20, 2013, Sony announced that the PS4 would be the successor of the PlayStation 3 during a press conference at Gamescom (Rivington). The PS4 release date in North America and Canada is November 15, 2013, and November 29, 2013, for Australia and Europe...
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...The Challenge Of Maintaining Greatness in the Gaming Industry Strategic Management Professor : Yuri Mishina 12-12-2013 1 Table of Contents Executive Summary....................................................................................................................................... 3 Industry Analysis ........................................................................................................................................... 3 Threat of New Entrants ............................................................................................................................. 4 Power of Suppliers .................................................................................................................................... 4 Power of Buyers ........................................................................................................................................ 4 Substitutes ................................................................................................................................................ 5 Degree of Rivalry ....................................................................................................................................... 6 Firm Analysis ................................................................................................................................................. 7 Company Strategy ....................................................................................
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...9-508-076 REV: APRIL 14, 2008 ELIE OFEK Sony PlayStation 3: Game Over? [W]hen you look at the history of the video game industry since the PlayStation was launched back in 1995, we were able to take the leadership position very quickly with the PlayStation. With PlayStation 2 we have more than 110 million gamers and consumers enjoying the PlayStation 2 on a worldwide basis. And I think we have a very loyal following for the PlayStation family of products. So with the PlayStation 3, I believe that we are going to be able to quickly take the leadership position once again and maintain that position for a very long time. — Kaz Hirai, President and CEO, Sony Computer Entertainment of America, November 17 20061 It was a picture that was reminiscent of the launch of the original PlayStation nearly a dozen years before. Some eager customers had arrived as early as 6am and from as far as New Jersey to a video game store in Manhattan with the hope of purchasing one of the newest and most sought after video game consoles. By 9am, the number of customers waiting for entrance to the store exceeded 100 and the line extended down the block. One customer in line had been searching stores across the region for two weeks in order to find a console for her brother’s twenty-fifth birthday. A twelve-year-old and his grandmother were visiting their third store in search of the new console. “I just hate what you have to do just to get one,” the boy said.2 In one sense, long...
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...A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume. Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm with fixed overhead. The tagline “special introductory offer” is the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is, therefore, the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, sometimes lower than the costs too, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely...
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...Microsoft Microsoft started from humble beginnings in 1975, and soon rose to become one of the biggest companies in modern history. Today, Microsoft is having record revenues, making a total of $18.06 billion dollars last quarter (Forbes). Microsoft affects almost everyone’s life in the US daily, whether it is kids on their Xbox, to desk workers using Windows Office each day to accomplish their work, people use Windows every day. From Microsoft’s early beginnings to its multibillion-dollar company today, Windows has had success from the start, and will continue to for the coming decades. Two men in 1975; Bill Gates and Paul Allen founded Microsoft. (History of Windows) They started out with MS-DOS, their first operating system. The companies’ first headquarters was in Albuquerque, New Mexico, but after signing some pivotal contracts with IBM, they moved to their headquarters in Bellevue, Washington in 1979.(History of Windows) Working side by side with IBM to develop OS/2, Microsoft released their new product, Microsoft Windows. It was a graphical extension of MS-DOS. On March 13th, 1986, Microsoft went public, which would result in 4 billionaires and an estimated 12,000 millionaires being created from the ensuing rise in stock. (Forbes) Along with its partnership with IBM came allegations that they were trying to monopolize the computer industry. The Federal Trade Commission set its sights on Microsoft and began almost a decade of legal battles between Microsoft and the...
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...A Case Study With Sony On Penetration Pricing As Global Pricing Strategy Meaning of Penetration Pricing This is a marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from competitors. The reasoning behind this marketing strategy is that customers will buy and become aware of the new product due to its lower price in the marketplace relative to rivals. It can often increase both market share and sales volume. Additionally, the high sales volume can also lead to lower production costs and higher inventory turnover, both of which are positive for any firm with fixed overhead. The tagline “special introductory offer” is the classic sign of penetration pricing. The aim of penetration pricing is usually to increase market share of a product, providing the opportunity to increase price once this objective has been achieved. Penetration pricing is, therefore, the pricing technique of setting a relatively low initial entry price, usually lower than the intended established price, sometimes lower than the costs too, to attract new customers. The strategy aims to encourage customers to switch to the new product because of the lower price. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume. In the short term, penetration pricing is likely...
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...Matthew Cobb A00467087 11/6/13 PS4 vs xbox one Matthew Cobb A00467087 11/6/13 PS4 vs xbox one If you've never touched a video game controller in your life, but do have avid players in your household, you may be in for a bewildering month. That's because we're on the verge of what the gaming industry excitedly calls 'a new console generation'. In short, the Xbox 360 and PlayStation 3, once the most powerful games machines on the planet are being replaced – the former by the Xbox One, the latter by the PlayStation 4 (PS4). All you really need to know is that both the PS4 and the Xbox One represent a significant leap over their predecessors. Some people in the industry are suggesting that the Xbox One and PlayStation 4 are around eight times more powerful than the current Xbox 360 and PS3 machines. Does this mean that games will look eight times better? Probably not – tech specs don't work like that. But game visuals will look noticeably more detailed, and you'll see lots of lovely lighting effects and intricate character animations, which add to the "realism" of game worlds. I've put realism in quote marks there because we're still a long way from "photo-realism". However, I think the big blockbuster Xbox One and PS4 games will have moments where you'll think you're watching TV, or at least a pretty good animated movie. What about the technical differences between the consoles? Well, they're pretty negligible to the naked eye. Both are using very similar...
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...PS3 VS. Xbox Comparison report Millions of people worldwide own game systems whether its PlayStation 3 or Xbox 360 there’s always going to be some kind of conflict between the two, because they both want to be the most popular one. There are many different aspects in which people choose one or the other depending on what they are more interested in because they both have many different features. The PS3 has a built in blue-ray player which comes with free wife since day one PS3, because of its build in blue-ray player which comes with free Wi-Fi since day one. At the time when Xbox 360 were first release the company was charging $99 to its customers who wanted wireless on their Xbox 360 and $199 if customers wanted to play HD DVD which by the way are now obsolete thanks to Blue-Ray and also add the yearly fee of $50 for Xbox live it brought the total for an Xbox 360 to $647. At the time Ps3 were just $399.That was a $248 difference between the two that you would save by choosing the PS3. The quality between the two also had its ins and outs for example not only was the Xbox overpriced but it also had issues with overheating. In 2010 a survey of over 500,000 people show us that the Xbox 360 had a very high failure rate compared to the PS3. The Xbox has more number in sales, but also has many bad reviews due to the game systems console breaking down, or overheating. The PS3 beats the Xbox 360 games. At the time of each console release the Ps3 did in fact lack great quality...
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...ranking in the market to the top. In the following lines we will provide a brief analysis of the company, stakeholders & product in light of the marketing management models. 4 C’s Stakeholders Analysis: 1. Consumers: With strong & innovative vision from Saturo Iwata, President & CEO of Nintendo, the company deputed it is new product targeting all customers irrespective of age, gender & gaming experience (2). The new game has been used all over the world by every member of the family. In addition to the traditional segment of consumers composed of video gamers, Wii attracted women and elderly people as well to enable a whole family of all ages to enjoy the game together and jointly. It is a success story of transgenerational design (3). By introducing Wii as new way for keeping the physical competency, the game entered the health & fitness sector to find new customers. The business of diet related products in the United States exceeds 40 billion dollars annually (4), Wii eventually shared part of the pie. Diet specialized web sites provided special reviews to show how Wii can be used for loosing weight (5). The very exciting results from the Wii consumers' composition by age and gender clearly shows well-balanced customer base found throughout all the age groups. A wide variety of different groups of both male and female customers appear to be enjoying Wii in the U.S. Seniors to the age of 74 used to be regular Wii users (6). With an estimation of 9 million...
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...discussion of large scaled organizations utilizing integrated marketing communication tools whilst measuring the environment (context) that they operate under while providing several suggestions of improving their communications to parties internally and externally. There this group is consisted of 3 members and the chosen industry and organization for this report is gaming consoles; Microsoft Xbox. While conducting our research on the context of the industry and Microsoft Xbox, several marketing tools were used to acquire this information. With the utilization of Asteroid Tabulation, we were able to acquire supporting information on consumers. This information would involve the use of the Roy Morgan surveying data base. By conducting marketing research through the use of Asteroid and Roy Morgan resources the group was able to determine and observe formalities, and purchase and consumer behaviour of the customers. Other areas of context of the gaming console industry were analysed, one of the areas included the way Microsoft Xbox has communicated to prospective customers and current customers. In terms of marketing perspective; we will discuss the ideologies and perspective Microsoft Xbox are communicating to their customers. A situation analysis is also conducted in terms of the environment Microsoft and other gaming console company’s face. As competitors also determine the behaviour of how a corporation will behave, therefore to determine decision making in response to competitors...
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...Xbox One Vs PS4 “Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre.” - Andy Serkis In 2015, statistics have shown that about 155 millions of people in the United States are playing video games and the population of gamers worldwide is more than 1.2 billion. Even now, this number is increasing rapidly as people get interested in gaming which means more people are asking which console should they buy; the Xbox One or the PS4. Design PS4’s design is matte-black with a smooth and angular shape that has the dimensions of 12x 11 x2.10(LxWxH)...
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