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Xo Group

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Submitted By vmorgenthaler
Words 400
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The XO group,
Is the nation's leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website. The Company's brand, The
Nest focuses on the newlywed-to-pregnancy lifestage, with the popular lifestyle website TheNest.com, a home decor book series with Clarkson Potter, The Nest magazine and baby offshoot The Bump and LilaGuide. Also under The Knot, Inc. umbrella are WeddingTracker.com; GiftRegistryLocator.com; party planning site PartySpot.com; teen-oriented PromSpot.com; and local baby services and community site
LilaGuide.com. The Knot, Inc. is based in New York and has several other offices across the country.

Word of mouth
Today Show
Oprah
Building relationships
Brand ownership
Expert on specif subject

XO Group Inc., formerly The Knot Inc., was founded in 1996 by four good friends, two of whom had barely survived planning their own wedding due to the lack of local information and real-world resources available. With firsthand experience, a unique vision, and funding from America Online, they set out to reinvent the way couples plan their weddings -- and life’s most important celebrations. XO Group's first site, The Knot, quickly became the most popular online wedding resource and a highly successful offline brand, reaching millions of brides, grooms, and gift-givers worldwide. Today, with the addition of WeddingChannel.com, The Nest and The Bump brands, XO Group is one of the nation’s leading lifestage media and services companies
The Knot has become the nation’s #1 wedding

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