Running head: XYZ PHARMECEUTICALS BUSINESS PROBLEM

Business Problem: XYZ Pharmaceuticals

University of Phoenix

Introduction

Good research has quantifiable metrics that can be used to prove a given theory or point. Good research practices are also necessary if one is to provide credible and professional work. This is why good research skills are so important and why XYZ Pharmaceuticals in Atlanta, Georgia needs to account for the following when determining research sources:
1) Independent research-also known as third party research that should be an objective study with no hidden agendas;
2) Quantitative Research studies needs to be measurable and provide quantifiable facts and not just opinion;
3) Qualitative Research is the collection of subjects and third party information that provides accurate opinions and data for a given subject;
4) Sample Size of research can give credence to the veracity of the claims based on study. Too small or too large a sample can throw off the analysis obtained from the study;
5) Variables: in most studies, there are certain variables that have to be accounted for. Some variables are uncontainable, but accurate data collection has to have variable standards that can be controlled;
6) Replication/Peer Review: the most credible studies have to be able to be duplicated by peers in the same field who lend their own authority to the validity and credibility of the experiment or endeavor. A group of experts that can replicate similar research further validates the original statement or hypothesis.
The above criteria aid in formulating the basis for sources when conducting business research. "Business research is a systematic inquiry whose objective is to provide information to solve managerial problems," (Cooper and Schindler 2003, p.4). XYZ Pharmaceuticals has a variety of primary and secondary data sources for