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Yahoo Annual Report

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YAHOO 2013 ANNUAL REPORT

EDITORIAL EXCELLENCE

YAHOO ON THE ROAD

MONTHLY MOBILE USERS

“2013 was a year of tremendous progress at Yahoo.”
YAHOO IN NYC SEARCH

400M+
Enhancing Search
TOP TECH TALENT

monthly mobile users

INCREASE IN AVERAGE MONTHLY USERS

TALENT

TUMBLR ACQUISITION

340,000+ Job Applications

800M+ average monthly users
YAHOO 2013 ANNUAL REPORT
NEW MAIL EXPERIENCE YAHOO WEATHER APP

50%
YAHOO SPORTS

Nearly half of new hires had design, engineering, or product backgrounds
YAHOO NEWS DIGEST NEW LOGO

TO OUR SHAREHOLDERS

2013 was a year of tremendous progress at Yahoo.
Our mission at Yahoo is to make the world’s daily habits more inspiring and entertaining. From Search, Communications, Digital Magazines and Video to Flickr and Tumblr, daily habits are our heritage and our inspiration. We re-imagined every core product to create more engaging, delightful experiences for our users across the globe. We also invested in our ad technology to build value for our advertising partners. 2013 was also a year of remarkable innovation at Yahoo. We continued to rethink and rework the Search user experience. We are investing in Mail—the ultimate daily habit—to keep users connected with friends and family. We are focused on bringing users the best content from across the Web, through our partnerships with Comedy Central, SNL, NBC Sports, ABC News, CBS’s The Insider and others. We are also investing in editorial excellence, bringing top talent from news and journalism on board. Tumblr, the Web’s platform for curators and creators alike, joined Yahoo in May. The Yahoo Weather app made the otherwise mundane task of checking the weather beautiful and inspiring, with curated Flickr photos. Yahoo News Digest, powered by Summly technology, captures the day’s most important news in summary form with

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