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Yahoo!

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Yahoo! Inc. is an American digital media company known for its web portal, search engine, and other related services such as Yahoo News, Yahoo Mail, Yahoo Finance etc. It delivers digital content and experiences, across devices and globally. This includes a range of marketing services designed to reach users on Yahoo! and through a distribution network of third-party entities who in turn integrates its advertising offerings into their websites. (Forbes) According to ComScore Inc. by July 2013 Yahoo surpassed Google on the number of United States visitors at 196 million to its Web sites since May 2011, having increased by 21 percent in a year. (Bloomberg) This is an amazing accomplishment considering Google Inc. is one of its biggest competitors along with AOL Inc.
Yahoo SWAT Analysis:
Strengths
* High name recognition. * Dominant player in online display advertising. (AdAge) * Yahoo Inc.’s product portfolio includes Yahoo Mail, Yahoo Messenger, Yahoo Maps, Flickr etc.

Weaknesses * Constant changes in leadership i.e. four CEO’s in five years. (Business Insider) * Declining market share and sales. (Business Insider) * Some of the services offered by Yahoo such as news and financial data are provided by other sites such as MSN and CNN.

Opportunities * Location data partnership with Yelp Inc. helps enhance its local search results and attract more users. (Yahoo Finance) * Since mobile users are always increasing especially in developing nations Yahoo can focus on expanding there.
Threats
* Major competitors have a strong presence in the market. * The advertising market which was once dominated by Yahoo is slowly being grabbed by social networking sites such as Facebook etc. * Being a global provider there could be competition from local markets.

Yahoo Inc. is very successful so far in making a name for

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