t YAKULT DANONE INDIA PRIVATE LTD.
Yakult Danone India (P) Ltd is a 50:50 JV between Yakult Honsha, Japan and Groupe Danone of France, both of which are global probiotic leaders. The JV was formed in 2005 to manufacture and sell probiotic products in the Indian market. Yakult, a probiotic drink was launched in India in 2007, and is presently available in Delhi, NCR, Nasik, Chandigarh, Punjab, Jaipur, Mumbai, Pune, Hyderabad, Chennai and Bangalore. Yakult is manufactured at an ISO 9001:2008, HACCP and OHSAS 18001:2007 certified manufacturing facility in Sonepat, Haryana in India.

As a pioneer in probiotics, Yakult has formidable research capabilities and product technologies in the field of probiotics. Yakult Central Institute for Microbiological Research has for years researched the use of intestinal bacteria as a factor in health maintenance, conducting a wide range of studies on the benefits of microorganisms in Japan.

In India too, Yakult Danone India is working actively to build awareness about probiotics and contribute to a healthier society.

Yakult’s benefits have been scientifically established through years of research and 30 million people in more than 30 countries drink Yakult every day.
Probiotics for a healthy balance
In 1930 Dr. Minoru Shirota, a Japanese scientist, was the first in the world to isolate and culture a probiotic strain which reached the intestines alive in large numbers and imparted health benefits to the host. He used this strain to make Yakult, a fermented milk drink, so as to reach the benefits of the strain to people at large.

Yakult was first launched in Japan in 1935, and today with over 75 years of history, Yakult is a global leader in the probiotic drinks market with the wide range of probiotic products using Lactobacillus casei strain Shirota (LcS) and Bifidobacteria breve.

The flagship product Yakult contains over 6.5 billion beneficial bacteria (Lactobacillus casei strain Shirota) which have proven health benefits. It helps improve intestinal function and build immunity. It has been scientifically proven to be safe and effective. * Prevention is better than Cure - Emphasis should be placed on Prevention rather than Cure.

* Healthy Intestine leads to a long life - Human beings absorb nutrients through their intestine. Making the intestine strong leads a healthy and long life.

* A price that anyone can afford - The goal of providing as many people as possible with easy access to Lactobacillus casei strain Shirota which protects the intestine.

The beneficial bacteria in Yakult reach our intestines alive and help to restore the balance of the friendly bacteria in the gut.

Daily consumption of Yakult helps improve gut function and helps build immunity.

Over 30 million people in more than 30 countries including India trust Yakult and drink it every day!

Yakult is a well-researched and proven probiotic health drink that was launched way back in 1935 in Japan. Yakult contains beneficial bacteria (probiotics) in large numbers that reach our intestines alive and help to restore the balance of the friendly bacteria in the gut.

At our industrial visit to Yakult, we raised our queries and they were answered as follows:

1. Who can drink Yakult?
Yakult is recommended for all age groups including children (1 year and above) and pregnant women. Yakult is a health drink which should be consumed everyday as a part of your daily diet. 2. Can diabetics drink Yakult?
Yakult contains sugar, so if you are diabetic, it is best to consult your doctor and find out if it is safe for you. 3. Are there any preservatives in Yakult?
No. The product is preserved naturally by the lactic acid produced by the bacteria Lactobacillus casei Shirota strain during fermentation. Even the flavours in Yakult are natural and natural identical. 4. Is Yakult a food or medicine?
Yakult is a functional food. It is a fermented milk drink that is consumed everyday as a part of the daily diet by 30 million people and more than 30 countries. 5. How often should I drink Yakult?
It is recommended that you drink a bottle of Yakult daily. Daily intake of Probiotics in the diet helps you to remain healthy by replenishing the good bacteria in the gut. 6. What is the difference between Yakult and Yogurt?
Yakult and yoghurt are both cultured dairy products made from milk fermented with live bacteria. However Yakult contain 6.5 billion live bacteria that reach our intestine alive. Also the strain of bacteria Lactobacillus casei strain Shirota is unique and different from the strain of bacteria found in yogurt and dahi.

Yakult’s marketing strategy is at low pace although there main strategies include direct personnel selling, retail outlets etc. We went to their factory and came to know about how the company is manufacturing the product. The whole process of making the product is automated. The industry can be expanded in the coming years. We were also given a bottle of Yakult to taste. After tasting Yakult, we noticed that: Yakult is very good product and the taste good. It is a good energy booster drink. It comes in different flavours such as apple and orange. It has nutritional value and is for all age groups. The price of Yakult is very cheap and available at Rs 55 per pack. The industrial tour was very helpful in knowing and understanding the working of a multinational company.