Yergon begins her piece in an inspired and hopeful tone as she highlights her experience at the exhibition, which has been “on [her] mind” ever since. Her unthreatened and disarming statement creates a safe space for the readers as they feel more calm and unthreatened by Yergon. She moves to a more dramatic and darling tone as she describes the individuals who have been apart of space exploration as “influential, “great” and “brave[ry]” These adjectives have positive connotations and is a associated with heroes, thus aiming to position reader to want to aspire and become an “influential thinker” by emulating their thoughts and actions and hence, may exert pressure on government officials to invest more in space exploration. The generalisation