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Yeti Executive Summary

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Yeti is a leader in premium coolers in today's market with Pelican,Grizzly, Icey Tek, and the Igloo Yukon. It was founded in Austin, Texas by the brothers Roy and Ryan Seiders who wanted to make a cooler that could withstand their adventures and wouldn’t sacrifice quality for a few extra dollars. They also have drinkware, apparel, and cooler accessories such as bottle openers and lid cushions. Our product focuses specifically on the lid of Yeti’s drinkware. So far they do not offer a sealable lid for the Yeti Rambler like their main competitor tervis in the drinkware market. In 2015 Yeti introduced the Ramble Lowball, Yeti Ice Pack, Hopper 20, and the Rambler Colster. This year they have already revealed the Rambler bottle in various sizes

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