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WARWICK INSTITUTE OF AUSTRALIA | Naruemon Tongnum ID:1530 | BSBMKG502B Establish and adjust the marketing mix | | | Assessment_Task_1 | |
Trainer: Asha Joshi

Multiple-choice Questions: 1. Which one of the following is not part of the marketing mix? A. Purchasing B. Product C. Price D. Promotion

2. ‘Place’ in the marketing mix is concerned with A. Moving the products from the producer to the customer B. Moving the product from customer to producer C. The location of the factory D. The location of the head office

3. _____________ is about bringing your product/service to the attention of your target market, and reminding them or persuading customers to purchase that product/service. A. Production B. Promotion C. Budget D. Image

4. The ____________ you select to communicate your product/service to customers forms your promotional mix. A. Marketing B. Product C. Promotional methods D. Promotional budget

5. Which is the most likely marketing mix you would use if you wanted to increase your products market share? A. Promotion B. Place C. Price D. Product 6. Design is a A. Promotion decision B. Place decision C. Price decision D. Product decision

7. Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Promotion B. Place C. Price D. Product

8. Which one of the 4 P’s is responsible for Direct Mail? A. Promotion B. Place C. Price D. Product

9. Public Relations are managed by which marketing mix? A. Promotion B. Place C. Price D. Product

10. Increasing the features and quality you offer is a decision made by which marketing mix? A.

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