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You Can T Be A Sweet Cucumber In A Vinegar Barrel Analysis

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The article, You can’t be a sweet cucumber in a vinegar Barrel, by Phillip Zimbardo, examines four types of concepts: situational versus dispositional, the ‘evil of inaction’, dehumanization and deindividuation, and notions of “heroism and virtue”. The focus of this analysis is individual’s heroism and virtue against corporation’s coercive power. The case studies, a dangerous Business Revisited produced by Frontline and Big Boys Gone Bananas, directed by Fredrik Gertten, shows the power individuals have or gain when fighting against a large company; the points of comparison will be the hero’s response to threat, and the rewards or consequences of acts of heroism and virtue. The first point of comparison is hero’s responding to threat in the …show more content…
Mr. Gertten’s reputation, film, reputation, first amendment right, money and jobs of his employees were all at risk. He refused to and due to his determination and persistence, Dole withdrew the law suit at 1 hour 25-27 minutes. So Fredrik Gertten risked everything in hopes to prove as a filmmaker he couldn’t be silenced or pushed around and neither could his workers. In contrast, Mr. Rester, former McWane manager was not so fortunate. When deciding to speak out he was risking his job in order to help the current and future workers at risk of McWane treatment. The time interval of 50-52:05 minutes in the video, he explains how he lost everything. He lost his job, he was making 130,000 a year as a manager at McWane. He makes about 20,000 plus as a garbage man. He his house, cars, land, horses, guns, etc. However, he states he doesn’t regret it, he felt like he did the right thing. This is the mindset a hero should have, to know that the risk was worth it because the right thing will be done. Although the outcomes for both individuals were different, the underlying risk for both were if the workers of these companies experienced no change. Due to the risk of both heroes, the employees from both case studies are in better conditions. These case studies tell me it only takes one David to win against a

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