...outside of your market for training, AT&T will cover all business expenses incurred. You will be provided with a Prepaid Debit Travel Expense Card to cover reasonable charges such as meals and ground transportation to minimize out of pocket expenses. Airfare and hotel reservations will be made via your OnBoarding Analyst. ------------------------------------------------------------------------------------------------------------------------------ GUIDELINES: These travel expenses must be reasonable and necessary and serve a genuine business purpose. For example, using your travel expense debit card to pay for a taxi to get you to the hotel from the airport would be considered reasonable and necessary. Business expenses must NOT be unnecessary, lavish, or extravagant. The Prepaid Debit Travel Expense Card should only be used for meals and ground transportation. Personal charges and excessive charges will not be covered, and if they are charged, disciplinary action, up to and including termination, may be taken. Key points: • Tipping and gratuities should not exceed 15% of the cost of the meal • If the Hotel you are staying at provides breakfast with the Hotel room cost, you are not allowed to expense breakfast • Coffee outside of with a meal is NOT expendable • Snacks are NOT expendable Each New Hire is required to retain all receipts and the Prepaid Debit Card which must be returned to the Retail Store Manager on your first day in the retail store. Failure...
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...RELATIONSHIP MANAGEMENT IN RETAIL BOOK STORE CROSSWORD BOOKSTORE LTD. Submitted in partial Fulfillment of the requirement for the Award of Degree Bachelor of Business Administration Under of Tilak Maharashtra University, Pune -: Submitted By:- RAUSHAN KUMAR MISHRA P.R.N: 07110502048 BATCH: 2012-2013 Under the guidance of IRFAN AJMERI Vikas college of Arts, Science, & Commerce VIKHROLI, MUMBA TILAK MAHARASHTRA UNIVERSITY, PUNE-411037 (Declared as ‘Deemed to be University’ Under Section 3 of UGC Act, 1956 vide Notification No. F.9-19/85-U-3 dated 24th April 1987 by the Govt. of India) (Faculty of Distance Education) CERTIFICATE This is to certify that the project titled “A case study of customer relationship management in retail bookstore with reference to CROSSWORD BOOKSTORE LTD” is a bona-fide work carried out by Mr. RAUSHAN KUMAR MISHRA, A student of BACHELOR OF BUSINESS ADMINISTRATION semester 6th specialization in MARKETING MANAGEMENT PRN Number: 07110502048 Under Tilak Maharashtra Vidyapeeth, in the Year 2013. Head of the department Examiner Examiner Internal External Date: Place: University Seal COMPANY CERTIFICATE CERTIFICATE This is to certify that Mr. Raushan Kumar Mishra, PRN Number: 07110502048. The Student of BACHELOR OF BUSINESS ADMINISTRATION Semester...
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...Module VI E-Business and E-Commerce E-Business Model – – – – – – – The Storefront Model The Auction Model The Portal Model The Name-Your-Price Model The Comparison Pricing Model The Demand Sensitive Pricing model The B2B Exchange Model The storefront Model • Storefront model enables merchants to sell products on the Web – Transaction processing, security, online payment, information storage • E-commerce allows companies to conduct business 24-by-7, all day everyday, worldwide • An e-commerce storefront should include: – Online catalog of products – Order processing – Secure payment – Timely order fulfillment The Auction Model • Online auction sites – Act as forums through which Internet users can log-on and assume the role of either bidder or seller – Collect a commission on every successful auction – Sellers post items they wish to sell and wait for buyers to bid • Reserve price – The minimum price a seller will accept in a given auction • Reverse auctions – Allow the buyer to set a price as sellers compete to match or even beat it The Portal Model • Portal sites – Give visitors the chance to find almost everything they are looking for in one place • Horizontal portals – Portals that aggregate information on a broad range of topics – Yahoo!, AltaVista, Google • Vertical portals – Portals that offer more specific information within a single area of interest – WebMD, IMDB • • Comparison pricing model – Web sites using shopping technology to find the lowest price for a given...
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...well as impacting decisions such as; the appropriate locations for their businesses, and development of their marketing strategies. Once companies collect the information regarding consumer behaviours and their purchasing habits, it is analyzed in order to draw conclusions and make informed business choices. The objective is to utilize this information in order to generate the largest possible revenues (Buyer to consumer). Information is gathered through interviews, customer comment forms , consumer inquires and spending patterns gathered through loyalty cards. The information is gathered and the analysis provides insight into products and services being purchased by different demographic groups (i.e., age, gender, ethnicity, etc.), and in different locations. After this is achieved, organizations can then target their marketing and advertising of the right product to the appropriate customer groups who will most likely be purchasing that product. This essay will demonstrate how marketing information systems can provide a powerful information tool that will allow companies to make informed business decisions and mitigate investment risks associated with marketing their business products. This essay will also demonstrate the potential gains from the strategy of utilizing MIS...
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...The two men put their interests and opened a sporting goods store. By 1910, the company began selling women clothing, and became the first store in New York to supply clothing to women as well as men. Abercrombie & Fitch Company is a clothing retailer marketed toward the young people, from children to young adults. Abercrombie considers its clothing a "lifestyle brand," others have railed against its often sexually explicit tees and over-the-top marketing campaigns. The company oversees more than 800 stores nationwide, of which about 175 are its children's brand, abercrombie, and 260 are Hollister Company stores. Its latest in a concept, Ruehl, debuted in Ohio in 2004 appealing to more mature buyers. Abercrombie & Fitch is following a differentiated marketing strategy that appeals to the four target markets: Abercrombie Kids is geared for (7 to 14 year olds), Hollister targets (14 to 18 year olds), Abercrombie & Fitch aims for (18 to 22 year olds), Ruehl NO. 925 (22 to 35 year olds). Differentiated marketing aims at two or more distinct consumer groups, with different retailing approaches for each group. The pros and cons of Ruehl's choice: The pros Ruehl have are they can capture the attention of customers from Abercrombie & Fitch for their sophisticated fashionable stores. Ruehl stores have a very appealing interior and exterior which is more inviting than other department stores. Ruehl stores also have bright lights, loud music, and large graphics that...
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...YADUNANDANI GUPTA INTRODUCTION Shopper’s Stop Ltd is a professionally managed and system driven organization promoted by K Raheja Corp Group, one of the leading players in the country in the business of real estate development and hotels. Pioneer of organized retail in India, Shopper’s Stop Ltd has been instrumental in bringing about revolution in India. Since it opened its doors, the chain has become the highest benchmark for the Indian retail industry. Since its inception in 1991, Shopper’s Stop Ltd has introduced various retail formats in India. “The tapestry of history has no point at which you can cut it and leave the design intelligible.” The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies, one of India's biggest hospitality and real estate players. The Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 61 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry. A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed from a single brand shop to a Fashion & Lifestyle store for the families. Shoppers' Stop is a household name, known for its superior quality products, services and above all, a complete shopping experience. Shoppers' Stop was the first to redefine shopping...
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...1.6 CRM Practices in Retail Sector India presents a huge opportunity to the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s economic growth. The future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities...
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...Wal-Mart Stores, Inc. Chao Han Junliang Shi Zhongyi Hu 2/25/2015 Azusa Pacific University Case Study I: Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc. Sears, Roebuck and Co. and Wal-Mart Stores, Inc. are the two big retail companies in U.S. Although Wal-Mart was acknowledged powerhouse of the U.S. retailing industry, Sears’ ROE exceeded Wal-Mart’s 2%, which can show that this firm was the true powerhouse. Therefore, Don Edwards, an analyst with a prestigious investment bank. He compared two financial performances of these two companies and he wanted to figure out which company performed better in different areas. Sears, Roebuck and Co. was founded in 1891. It started originally with a sole catalog business and then expanded into retail stores in 1924. Its stores were primarily located in shopping malls, including a large variety of merchandise. Sears has become the world’s largest retailer in terms of annual sales. By the early 1980s, Sears faced increased competition and declining market share. In 1992, The CEO of Sears, Arther C. Martinez has carried out three methods to improve profitability. The first was to cut costs. The second was to re-oriented the product mix in which the target audience was set to be middle-class female shoppers. The third was to offer customers more flexibility through the use of the company’s proprietary credit card. The policy of credit card has enhanced...
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...the Philippines I. Introduction Given the established retail sector, the consumer expenditure on food and non-alcoholic beverages in the Philippines amounts to approx. 43 billion USD which placed the Philippines as the third largest market in the ASEAN region for processed and packaged foods and one of the fastest growing market in the world. The study suggest that The Philippines has a strong preference for imported goods and supermarkets and hypermarkets that sell imported goods are highly visited by the Filipinos. Today, Filipinos’ way of shopping is changing along with the surging economy of the country. According to the survey conducted by Nielsen, grocery/hypermarket buying habits are rapidly changing because of the proliferation of supermarket/hypermarket chains about growing their branches to cover areas which are previously only covered by “mom and pop” stores. In addition, Filipino shoppers opt to shop with smaller quantities but with more frequency rather than buying in bulk. (see Appendix 1) With the SWOT analysis conducted for the study case, Walmart has a great potential to enter the market in the Philippines because of the shifting of consumer preferences in the Philippines from ‘sari-sari’ stores to hypermarkets. Wal-Mart Stores, Inc., doing business as Walmart, is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. Headquartered in Bentonville, Arkansas, the company was...
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...Accounting and financial Software solutions I. Structure * 3 companies involved in retail and wholesale of diabetic supplies and other related items * For wholesales, we sale under different names to other store, we must have option of multiple name option on invoice template, and multiple name option on purchase order template. II. Sales: i. Sales Channels * Online retail through 2 websites and on Amazon * Wholesale directly to other pharmacies through 3 company names * Options for notes on product and orders or any specific requirements by the customer, pricing rules, shipping rules etc. ii. API configuration with ecommerce web stores iii. Import functions for Amazon Store iv. Revenue: * Website sales * Amazon sales * Wholesale sales * Shipping charges income * Selling prices might be inclusive of shipping or exclusive of shipping v. Receipts: * All retail customers pay online with their credit cards or PayPal through the website or Amazon * Wholesale customer make payments either by credit cards or cheques vi. Returns: * Returns for online retail are initially processed through the website or Amazon based on communication through email or phone. * After the return is approved online the refund is immediately credited to the customer vii. Cancellation: * Cancellation of orders are done before the order has been shipped * Refund is given to customer immediately...
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...E-Commerce Business Strategy Abstract The purpose of this paper is to solve the business problem of creating an E-Commerce business strategy for a traditional brick and mortar women’s boutique. The internet allows a company to reach a demographic through the Web that is all over the world, which results in an accelerated global marketing strategy and a possible competitive advantage in women’s fashion. There is a lot of competition on the internet and captivating the attention of customers will not be an easy task. The E-Commerce business strategy for Simply Unbelievable will be implementation of a cloud-based digital commerce platform that will create an exceptional shopping experience for consumers. Company Background Simply unbelievable is a home-based business that sells boutique fashions specializing in women’s clothing, jewelry, and handbags and has been in business for 10 years. Location is critical to the success of any business and Simply Unbelievable does not maintain a traditional brick-and-mortar store. The success of Simply Unbelievable has been by the home party plan business concept of direct selling to their customers. The home party plan has provided the perfect location for customers to view current fashion trends in the comfort of their own home or surroundings. Women who are comfortable spend more money and this has generated Simply Unbelievable revenues for the past 10 years. Simply Unbelievable has had no significant...
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...education networking buyer connections The essential annual meeting for sales professionals and companies looking to grow their international business June 17-18, 2014 Intercontinental O’Hare • Chicago Tuesday, June 17 • General Sessions / Executive Education IBC 101: International Essentials IBC 101 is an optional session designed for those new to IBC and / or new to export. Meet the IBC Board of Directors and IHA staff while learning about international essentials through a presentation led by industry veteran and former IBC board member Jeff Murphy of Wilton Industries. Market selection, export mechanics, distributions models, international pricing and INCO terms are a few of the topics to be covered. EXECUTIVE EDUCATION: Rethinking the 4 P’s Jonathan Knowles, CEO, Type 2 Consulting In today’s business-to-business environment, sticking to the traditional four P’s of marketing – product, price, place and promotion – has fostered narrow, product focused strategies. Those strategies lead marketing and sales teams to stress product attributes that are no longer differentiators but simply the cost of market entry. Jonathan Knowles, working in partnership with Thunderbird professor Rich Ettenson and using insights from the results of a five-year study of more than 500 managers and customers in multiple countries and across a wide range of B2B industries, has reframed the 4 Ps as SAVE: Solutions, Access, Value and Education. He will share how SAVE can help you...
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...and pay for it, without any kind of physical touch, which was really difficult to be done in Indian market, but in past 2-3 years the trends have changed at least in metros and big cities. It has been observed that Indore is adapting the changes in shopping trends in metros very quickly, they love to shop from home and enjoy online shopping. So the process of analysis of factor affecting customer satisfaction levels was initiated, ACSI Model uses the three manifest variables: Customer’s Expectation, Perceived Values and Over-all Quality, which leads to satisfied customer. This will give us the clear insights of satisfied online shoppers across Indore. Factors affecting online shopping behavior Online shopping is a relatively new type of retail shopping. It has now been adopted all over the world including Thailand. In Thailand, electronic shopping is still not as well known or accepted as in many other countries, and though the knowledge of online shopping in Thailand is now beginning to increase rapidly, the factors influencing online shopping behavior of Thai consumers have not been investigated. There are several articles written on online shopping, which have studied the influencing factors, but these have not been...
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...------------------------------------------------- LETTERKENNY INSTITUTE OF TECHNOLOGY ------------------------------------------------- ------------------------------------------------- ASSIGNMENT COVER SHEET ------------------------------------------------- Lecturer’s Name: George Onofrei ------------------------------------------------- Assessment Title: Operations Management ------------------------------------------------- Work to be submitted to: George Onofrei ------------------------------------------------- Date for submission of work: 04/04/16 ------------------------------------------------- Place and time for submitting work: LYIT ------------------------------------------------- To be completed by the Student ------------------------------------------------- Student’s Name: Brian Quinn L00113457 ------------------------------------------------- Class: Subject/Module: Operations Management ------------------------------------------------- Word Count (where applicable): 4122 ...
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...Introduction Retail stores in most area around world have competitors close enough to affect their pricing, product availability and other operations. In all countries, the main competition is domestic, not foreign. However, these competitions could limit the growth opportunities and reduce profitability. The retailers operate in highly competitive discount retail merchandise sector. From there, the price war happens. Watsons Personal Care stores are one of the main retailer chains in Singapore and it is fighting in price war with its competitors. In this assignment, I will analyse the problem and the conditions of the firm using suitable models and recommend on how to improve and overcome the current problems. Company Background With a history dating back to 1828, the A.S Watson group has evolved into an international retail and manufacturing business. It is the largest health and beauty retail group in Hong Kong, with over 11,400 stores in 34 markets worldwide serving over 27 million customers per week. The forerunner of the A.S Watson, a small dispensary named The Canton Dispensary, opened in 1829 in Guangzhou, China. In 1871, the company changed its name to the A.S Watson & Company Limited. Today, the A.S Watson is a subsidiary of Hutchison Whampoa Ltd and is based in Fotan, Hong Kong. The A.S Watson operates retail stores that offer health and beauty products, perfumeries and cosmetics, food and electronics. The company also produces and distributes a range of...
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