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Ywca

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Submitted By corey123456
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Pages 5
YWCA
Donna Echols
MKT/421
Mr. Zack
November 26, 2013

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.
History
The YWCA has been around for decades, and will be around for decades more. The YWCA stands for Young Women Christian Association. The organization is huge across the world. The first one that ever was created in Michigan was right here in Kalamazoo, by a lovely lady named Ida Stearns. Over the years, the organization has helped so many women and their children that need anything from shelter to food. The organization was designed to help with the needs of women and their children. Programs range from self-development to parenting classes. The YWCA also helps out in the community whenever there is a community event. They hook up with all the local homeless shelters to provide relief sometimes when the organizations get really crowded. People should know that this nice Christian people who own and operate do it by donations and dedication.
Marketing Mix The marketing mix is combined of product or service, place, price, and promotion. The YWCA does not have product to sale but they do market their service. The service would be things like shelter and food and life learning skills these would just a few examples of the services that the YWCA are marketing. The best way to market this organization would be through media. Consumer’s today love to see anything dealing with women and children, giving those who are going through a rough patch hope. So around holidays and such we see the YWCA and Salvation Army marketing their service to the public. Individuals often find it hard to deal with a service that they

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