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Zalora.Co.Id Review

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REVIEW SITUS BELANJA ONLINE BERTARAF INTERNASIONAL
ZALORA.CO.ID

Iman Galih Setyaputra, Willyanto Yudi Setiawan

11.11.2645, 11.11.2482
Teknik Informatika STMIK AMIKOM Purwokerto
Email : igs_027@hotmail.com, willyantoys@gmail.com

Abstrak

Toko online saat ini manjadi salah satu trend yang sedang digemarai masyarakat di dunia tidak terkecuali di Indonesia. Banyak toko online betebaran di dunia maya saat ini yang menyediakan fasilitas bagi para peselancar dunia maya untuk memudahkan mereka dalam jual beli barang maupun jasa. Dari sedemikian bayak toko online di dunia kali ini kami berdua akan membahas salah satu toko online yang menurut kami bertaraf internasional yaitu Zalora.co.id yang merupakan salah satu cabang dari situs belanja terbesar di Eropa yaitu Zalando. Review situs belanja Zalora.co.id selain di tujukan untuk mengulas kelebihan dan kekurangan dari zalora.co.id juga merupakan kewajiban kami untuk memenuhi tugas mata kuliah interaksi manusia dan komputer. Dalam review kali ini kami akan menekankan pada beberapa poin yakni desain, menu pada situs, kemudahan transaksi, kemudahan interaksi, layanan dan produk. Dari penelitian atau review kali ini kami menemukan beberapa kelebihan dan kekurangan dari situs belanja online Zalora.co.id

The online store is now even become a trend that is being favored people in the world not least in Indonesia. Betebaran many online stores in the virtual world today that provide facilities for cyberspace surfers to enable them to buy and sell goods and services. Of such stout online store in the world this time we were both going to discuss one of the international online shop Zalora.co.id which is one branch of the largest shopping site in Europe that is Zalando. Zalora.co.id shopping site review aimed to review in addition to the advantages and disadvantages of zalora.co.id is also our obligation to fulfill the task subjects human and computer interaction. In this review we will focus on the design, the menu on the site, ease of transaction, ease of interaction, service and products. Of research or review this time we found some advantages and disadvantages of online shopping sites Zalora.co.id.

Pendahuluan

A. Latar Belakang Penelitian

Menilik dari begitu pesatnya perkembangan teknologi dan informasi pada akhir akhir ini yang diiringi dengan kemudahan dalam mengakses internet sehinga memunculkan berbagai tren baru di dunia, diantaranya perkembangan sosial media, media berbagi, e-commerce dll. Tidak terkecuali di Indonesia, perkembangan ini membuka mata para penguna internet untuk memanfaatkanya sebagai peluang bisnis salah satunya untuk ajang jual beli online. Jual beli online adalah segala bentuk transaksi perdagangan/perniagaan barang atau jasa (trade of goods and service) dengan menggunakan media elektronik. Di Indonesia sendiri terdapat puluhan bahkan ratusan situs jual beli online. Pada kesempatan kali ini kami akan mebahas tentang salah satu situs belanja online di Indonesia yaitu Zalora.co.id.

Zalora Indonesia adalah situs web belanja kebutuhan fashion yang menawarkan produk-produk dari berbagai brand terkemuka, baik lokal maupun internasional. Zalora Indonesia didirikan pada tahun 2012 dan merupakan salah satu cabang dari situs belanja online terbesar Eropa Zalando. Kelebihan yang ditawarkan oleh Zalora Indonesia yaitu, pelanggan tidak dikenakan biaya untuk pengiriman ke seluruh Indonesia dan garansi pengembalian barang jika pelanggan tidak puas atas produk yang diterimanya. Grup Zalora International di Asia terdiri dari Zalora Indonesia, Zalora Singapura, Zalora Malaysia, Zalora Vietnam, Zalora Taiwan, Zalora Thailand, Zalora Filipina. Zalando merupakan projek dari Rocket Internet, yang merupakan e-commerce terkenal dari Rocket Internet. Rocket Internet sendiri menyediakan bantuan teknologi, modal dan jasa lainnya untuk membuat perusahaan-perusahaan Internet yang inovatif. Kantor pusatnya terdapat di Berlin, Jerman, projek yang dimiliki Rocket Internet antara lain Zalando, TopTarif, eDarling, Groupon (sebelumnya CityDeal), dll.

Dengan adanya penelitian ini kami berharap dapat mengulas tentang situs belanja online zalora.co.id. baik dari segi tampilan, kemudahan berbelanja, layanan dan produk yang disediakan. Selain hal tersebut kami juga akan mereview kelebihan dan kekurangan situs belanja online ini.

B. Rumusan Masalah

Rumusan masalah yang diteliti dalam penelitian ini adalah sebagai berikut:

1. Bagaimana tampilan dari situs Zalora.co.id?

2. Bagaimana kemudahan transaksi & interaksi pada Zalora.co.id?

3. Bagaimana layanan dan produk dari Zalora.co.id?

C. Tujuan Penelitian

Secara terperinci, tujuan dari penelitian dan penulisan karya tulis ini adalah sebagai berikut:

1. Untuk mengetahui bagaimana tampilan website dari Zalora.co.id.

2. Untuk mengetahui bagaimana kemudahan transaksi & interaksi pada Zalora.co.id.

3. Untuk mengetahui bagaimana layanan dan produk dari Zalora.co.id.

D. Batasan masalah

Untuk memperjelas ruang lingkup pembahasan, maka masalah yang dibahas dibatasi pada masalah adalah sebagai berikut:

1. Tampilan dari situs Zalora.co.id

2. Kemudahan transaksi & interaksi pada Zalora.co.id

3. Layanan dan produk dari Zalora.co.id

Metode Penelitian

Untuk mendapatkan data dan informasi yang di perlukan, penulis mempergunakan metode observasi atau teknik pengamatan langsung. Tidak hanya itu, kami juga mencari bahan dan sumber-sumber dari media masa elektronik yang berjangkauan internasional yaitu, Internet.

Gambar 1. Contoh Urutan Penelitian

Hasil dan Pembahasan

Pada bab ini, kami akan membahas hasil penelitian sesuai dengan judul makalah yakni review situs belanja online bertaraf internasional.

Pada bab ini, kami akan menganalisis secara deskriptif data yang telah didapat melalui pengamatan (observasi). Adapun data yang telah didapat dari pengamatan (observasi) pada bab ini disertai dengan screen shot dari situs zalora.co.id itu sendiri, sekaligus keterkaitannya dengan identifikasi masalah dari penelitian. Hasil pengamatan yang didapat juga akan peneliti analisis secara deskriptif, peneliti akan mendeskripsikan keterkaitan-keterkaitannya dengan identifikasi masalah penelitian.

Pengumpulan data dengan teknik mengamati langsung website telah kami lakukan dengan langsung mengakses dan mempraktekannya terhadap situs belanja online zalora.co.id. Pengamatan itu sendiri dilakukan pada hari sabtu tangal 19 oktober 2013. Pengamatan yang kami lakukan ini berfokus pada pokok pokok masalah sebagai berikut :

- Bagaimana tampilan dari situs Zalora.co.id

- Bagaimana kemudahan transaksi pada Zalora.co.id

- Bagaimana layanan dan produk dari Zalora.co.id

A. Desain

Dari hasi penelitian yang kami lakukan terhadap situs belanja online zalora.co.id, kami dapat mengatakan keseluruhan dari tampilan atau desain situs ini termasuk dalam kategori yang user friendly. Ini dapat dilihat baik dari komposisi warnanya yang tidak terlalu mencolok sehinga pengunjung nyaman berbelanja didepan laptop, monitor maupun gadged mereka. Berikut screen shot dari tampilan awal ketika kita masuk ke situs belanja zalora.co.id.

[pic]

Gambar 1. Halaman awal

Selain dari segi komposisi warna yang terkesan elegan dan enak dilihat situs ini juga memiliki tampilan yang rapih. Dapat dalihat pada gambar 1 kesan rapih langsung terlihat pada halaman awal. Dengan tata letak yang tidak terlalu rumit sangat memudahkan para pengunjung untuk berbelanja. Ditambah dengan minimnya iklan iklan yang tidak penting pada halaman website.

Tak ada gading yang tak retak mungkin ini pribahasa yang pas untuk situs belanja online zalora.co.id. mengapa demikian ? setelah kami cukup terkesan dengan kerapihan, komposisi warna dan desain website ternyata ada sedikit kekurangan ketika akan mendaftar sebagai member zalora.co.id namun email yang kita gunakan sudah pernah digunakan maka akan muncul pemberitahuan seperti pada gambar berikut:

[pic]

Gambar 2. Kesalahan penulisan

Tulisan yang seharusnya Email yang anda gunakan telah terdaftar namun yang muncul justru email yang anda gunakan telah terdafta. Walaupun tidak terlalu mempengaruhi kinerja karena kurangnya huruf R diakhir kalimat namun ini akan sedikit mengikis kesmpurnaan dari desain website ini.

Agar lebih menarik kami sepakat untuk memberi nilai Dari setiap poin yang kami teliti. Kami membatasi nilai dari angka 1 sampai 10. Dari keseluruhan tampilan dan desain zalora.co.id kami rasa nilai 8,7 tepat untuk poin ini.

B. Menu

Hampir semua website di dunia maya memiliki suatu komponen yang disebut dengan menu. Menu sendiri terdiri dari macam-macam bentuk dan jenis. Menu sendiri ditujukan untuk memudahkan para penguna internet dalam mencari informasi yang mereka inginkan. Zalora.co.id sendiri mempunyai menu yang banyak. Tentu ini bertujuan agar pengunjung merasa nyaman saat mencari cari informasi barang yang dimaksud.

Tampilan menu pada zalora.co.id sendiri terkesan simple, dengan bentuk kotak namun tetap stylis serta tidak mengurangi fungsinya walaupun ukuran menu tergolong kecil. Pada menu pada bagian atas dari website ini terdapat menu home, wanita dan pria. Menu ini tentu bertujuan memisahkan antara barang barang kebutuhan pria dan wanita sehinga memudahkan penguna untuk mencari barang yang dibutuhkan. Dibawah menu tersebut terdapat berbagai macam menu antara lain sepatu, tas, aksesoris dll. Berikut penampakan menu pada zalora.co.id

[pic]

Gambar 3. Menu

Pada menu situs zalora.co.id ketika kita sorot pada bagian menu sepatu, pakaian, aksesoris dll maka sub menu akan muncul sendiri tanpa perlu diklik terlebih dahulu. Berikut gambar submenu tersebut.

[pic]

Gambar 4. Sub Menu

Selain menu menu diatas juga terdapat menu Produk baru dan sale %. Menu produk baru ketika dklik akan menampilkan produk produk terbaru zalora.co.id. Sedangkan menu sale akan menampilkan produk produk yang ada diskon atau potongan harga seperti berikut.

[pic]

Gambar 5. Sale menu

Selain dari berbagai menu diatas juga terdapat menu produk terlaris dan brand. Produk terlaris berisi sejumlah produk yang paling banyak dibeli pengunjung. Dan brand pilihan terdiri dari merek merek ternama dunia yang terjamin keaslianya.

Selain menu pada situs zalora.co.id juga terdapat berbagai macam filter untuk memudahkan pengunjung. filter tersebut antara lain kategori, harga, brand, warna, ukuran, mix dan preview produk.

Dari keseluruhan menu yang terdapat pada zalora.co.id kami rasa sangat membantu para pengunjung apalagi terdapat fasilitas filter barang. Oleh karena itu nilai 9.5 kami rasa pantas untuk mengambarkan begitu baiknya managemen zalora.co.id pada poit menu situs.

C. Kemudahan Transaksi

Salah satu yang membedakan berbelanja secara online dengan berbelanja secara konvesional adalah cara transaksinya. Pada jual beli online atau lebih dikenal dengan istilah ecommerce terdapat berbagai macam transaksi diantaranya. COD (cash on delivery), Transfer Bank, PO (pre order), Kartu kredit dll. Dengan banyaknya pilihan cara pembayaran tentu akan memudahkan transaksi. Situs belanja online zalora.co.id sendiri menyediakan jenis transaksi yakni Cod, transfer bang dan kartu kredit.

Sebelum mengetahui bagaimana transaksi di zalora.co.id tentu kami harus membeli barang terlebih dahulu. Berikut langkah langkah berbelanja online di zalora.co.id.

1. Buat akun zalora.co.id

[pic]

Gambar 6. Buat akun

2. Setelah terdaftar cek e-mail. Dan jreengg.. jrenggg… Selamat anda mendapat vocer belanja sebesar 75 ribu. Vocer ini dapat digunakan sebagai potongan harga saat berbelanja di zalora.co.id

[pic]

Gambar 7. Vocer

3. Pilih barang yang akan dibeli

[pic]

Gambar 8. Barang yang dibeli

4. Barang masuk troli pembelian

[pic]

Gambar 9. Troli pembelian

5. Klik tombol selesai belanja

6. Isi form pembelian

[pic]

Gambar 10. Form informasi

7. Cara pembelian

[pic]

Gambar 11. Cara pembelian

8. Konfirmasi pemesanan

[pic]

Gambar 12. Konfirmasi

9. Pemberitahuan pemesanan dan nomer order

[pic]

Gambar 13. Nomer order

10. Konfirmasi bank transfer pada email

[pic]

Gambar 14. Konfirmasi transfer

11. Isi form transfer

[pic]

Gambar 15. Form transfer

12. Status pesanan

[pic]

Gambar 16. Status

Dari hasil penelitian kami diatas, cara berbelanja di Zalora.co.id sangatlah mudah, bukan hanya itu selain mudah, Zalora.co.id juga memberikan hadiah kepada member baru yaitu berupa voucher belanja di Zalora.co.id. Dan tidak seperti situs jual beli yang lain, Zalora.co.id merupakan situs jual beli yg dapat dipercaya, karena manajemen dari zalora.co.id ini sendiri sudah terstruktur memiliki kantor sendiri dan produknya terjamin keasliannya. Selain itu kelebihan dari Zalora.co.id adalah gratis ongkos kirim ke seluruh Indonesia, dan garansi pengembalian selama 7 hari. Namun selain kelebihan, Zalora.co.id juga mempunyai kelemahan yakni dari segi transaksi, dimana untuk fasilitas COD Zalora.co.id hanya melayani COD untuk area Jakarta. Pada form transaksi bank Zalora.co.id juga mempunyai kekurangan dalam penempatan text area sehingga menimbulkan kesan tidak rapih.

Dilihat dari kemudahan dan banyaknya kelebihan bertransaksi, walaupun masih terdapat kekurangan nilai 8,3 kami rasa pantas untuk mewakili poin kemudahan bertransaksi ini.

D. Kemudahan Interaksi

Berbicara mengenai kemudahan interaksi, disini Interaksi sendiri merupakan sebuah hubungan antara manusia dan komputer yang mempunyai karakteristik tertentu untuk mencapai suatu tujuan tertentu dengan menjalankan sebuah sistem yang bertopengkan sebuah antarmuka (interface).

Dari penelitian kami terhadap Zalora.co.id, Interaksi yang disugguhkan Zalora.co.id sangatlah user friendly. User friendly disini maksudnya pengunjung dapat dengan mudah berinteraksi dengan website Zalora.co.id. Hal ini disebabkan antara lain karena Zalora.co.id tidak menampilkan berbagai macam iklan yang mengganggu pengunjung. Zalora.co.id juga mudah diakses karena ketika membuka Zalora.co.id terasa ringan, karena tampilan halaman yang simple namun stylis.

Berikut beberapa contoh Interaksi yang memudahkan pengunjung.

[pic]

Gambar 17. Interaksi

Dari gambar diatas dapat terlihat interaksi yang terjadi antara manusia dan komputer, dimana komputer memberitahu jika fasilitas COD tidak tersedia di area buyer.

[pic]

Gambar 18. Interaksi2

Interaksi diatas membuktikan bahwa Interaksi pada Zalora.co.id memudahkan buyer dalam berbelanja, dimana komputer memberitahu bahwa buyer harus memilih ukuran sepatu sebelum memesan barang yang ingin dibeli.

Dari penelitian kami diatas tentang kemudahan interaksi pada Zalora.co.id kami memberikan nilai 9,0.

E. Layanan dan Produk

Layanan dalam Zalora.co.id terdiri dari beberapa poin yaitu:

1. FAQ

2. General

3. Panduan Ukuran

4. Voucher, Promo, Diskon

5. Cara Pembayaran

6. Waktu & Biaya Pengiriman Barang

7. Cek Status Order

8. Konfirmasi Bank Transfer

9. Penukaran, Refund & Pengembalian Barang

10. Customer Service

11. Bantuan Teknis

[pic]

Gambar 19. Layanan

Sebelas poin diatas menggambarkan betapa pedulinya Zalora.co.id kepada para buyers yang menggunakan jasa mereka.

Produk dalam Zalora.co.id sangatlah beragam, mulai dari tas, pakaian, sepatu, aksesoris, dll. Produk dalam Zalora.co.id berasal dari brand yang terkenal dari berbagai Belahan dunia yang terjamin keasliannya.

Berikut merupakan screen shot dari beragam produk yang disediakan Zalora.co.id

[pic]

Gambar 20. Produk

Dari penelitian kami diatas tentang layanan dan produk pada Zalora.co.id, layanan pada Zalora.co.id sangatlah lengkap dan produk yang ditawarkan sangatlah beragam. Oleh karena itu kami memberikan nilai 9,1 untuk poin ini.

0. Kesimpulan dan Saran

Kesimpulan kami tentang situs belanja online Zalora.co.id memang pantas dikatakan sebagai situs belanja online bertaraf internasional. Hal ini dilihat dari berbagai fakta poin-poin diatas. Zalora.co.id memberikan kemudahan, kenyamanan serta rasa aman kepada pelanggannya. Ini terbukti dari tingginya rating yang kami berikan dari setiap poin sehingga dapat diambil nilai rata-rata sebesar 89.

Saran yang dapat kami berikan kepada Zalora.co.id agar Zalora.co.id menjadi situs belanja online yang lebih baik lagi yakni:

1. Memperbaiki tampilan form transaksi bank.

2. Memperbaiki kinerja live chat, agar lebih mudah digunakan.

Daftar Pustaka

1] Zalora Indonesia “FAQ”. 22 Agustus 2012. http://www.zalora.co.id/faq-general/
2] Wikipedia Indonesia “Zalora.co.id”. 15 Oktober 2013. http://id.wikipedia.org/wiki/Zalora

Biodata Penulis

Iman Galih Setyaputra, merupakan mahasiswa, Jurusan Teknik Informatika STMIK AMIKOM Purwokerto, angkatan tahun 2011. Saya seorang pemuda yang bercita-cita untuk memajukan Indonesia.

Willyanto Yudi Setiawan, merupakan mahasiswa, Jurusan Teknik Informatika STMIK AMIKOM Purwokerto, angkatan tahun 2011. aya seorang pemuda yang bercita-cita untuk memajukan Indonesia juga.

-----------------------
DESAIN SISTEM
Desain tampilan web, desain menu.

IMPLEMENTASI
Kemudahan tarnsaksi, kemudahan interaksi

PENGUJIAN
Layanan dan produk

[pic]

[pic]

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