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19:00 – 21:30, Tuesday, 30th December 2014 (1) Describe the Boston Consulting Group’s approach to portfolio analysis.
(2) Name and describe the types of consumer buying behavior. Which one would you most likely use if deciding on where do you spend your after-graduation trip and which for picking a restaurant for dinner?
(3) What is a “new” product and how do consumers go about deciding whether to adopt a new product? (4) Name and describe the elements of a company’s microenvironment and given an example illustrating why each is important.
(5) Name and describe the five stages of the product life cycle.
(6) Name and describe the two types of value-based pricing methods.
(7) List and briefly describe the five major promotion mix tools.
(8) Discuss the three ways to enter foreign markets. Which is the best? Why?
(9) List the eight stages in the marketing research process.
(10) List the major influences on business buyer behavior. Why is it important for the business-to-business marketer to understand these major influences?

Nintendo: Reviving a Company, Transforming a Market
(1) Describe the product concepts of Nintendo.
(2) In which stage of the product life cycle is the Wii? Explain it.
(3) Discuss the potential threats to Nintendo’s future success. What will help Nintendo avoid a premature decline for the Wii?

Zara: The Technology Giant of the Fashion World
(1) As completely as possible, sketch the supply chain for Zara from raw materials to consumer purchase.
(2) Which type of vertical marketing system does Zara employ? List all the benefits that Zara receive by having adopted this system.
(3) For the Zara’s Asia expansion plans, what would you recommend for the

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