ZIOS PIZZERIA

HISTORY OF THE BUSINESS Serving affordable, hot and mouth-watering pizzas and pastas in the cold city of Baguio, ZIO’s Pizzeria paves its way as one of the best known Italian-Filipino fusion pizza parlor in the city. ZIO’s Pizzeria started in 2007 as a small, two-story pizza house located at # 168 Military Cut-off, Baguio City. Since becoming a hit pizza parlor, it branched out one more restaurant located # 27 Leonard Wood Road. The success of the restaurants eventually led to the birth of sister restaurant; the Kubong Sawali (well-known for authentic Filipino and Ilocano dishes) located at # 165 Military Cut-off. Under the perseverance plus the leaderships of owner Mr. Emilio S. Aglicol Jr. and his long-time partner and friend, Mr. Henry G. Revilla, the three restaurants are merged into one entity known as ZIO’s Corporation which was registered on mid-January 2013. Today, ZIO’s Pizzeria stands out as one of the most affordable and also one of the best pizza houses in the city of pines due to the persistent nature of the management and staff, countless product innovation and improvement plus the warmest of customer service.

NATURE OF BUSINESS OPERATION ZIO’s Pizzeria is one of the restaurants owned by ZIO’s Food Corporation. It is a fusion of Italian and Filipino restaurant serving a wide selection of vegetarian pizzas and pastas. Aside from walk-in operations, the pizza house also have a delivery system and catering services for government and corporate meetings, parties and the likes. The company operates from 10 am until 8 pm.

COMPETITIVE ADVANTAGE The competitive advantages below show the edge of ZIO’s Pizzeria that makes it stand out among other competitors.

Internal Competitive Advantage ZIO’s Pizzeria introduced the first Italian pizzas and pastas with the Filipino touch in Baguio City. Regarding the products served,