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Zippo

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Questions of Case #1 (Zappos)
Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada. In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, it has become one of the world's largest online shoe stores. After reading the Zappos case and other relevant materials, your group can answer the below questions while applying some content learned from lectures. 1. Overall, what type of leadership characteristics does Hsieh, CEO of Zappos, have? We have learned the three types of leadership: effective, influential, and responsible? Why do think that Hsieh has that kind of leadership? Provide your opinion and some evidence on the specific leadership. 2. Is Hsieh a transactional leader or transformation leader? If you think he is a transactional or transformational leader, why do you think so? Provide the detailed evidence on your argument. 3. The major terminal value of Zappos is happiness. What kind of instrumental values does Zappos use to demonstrate the Zappos happiness to customers, employees and partners? Please specify detailed components or activities of each instrumental value. 4. Zappos’ CEO pursues empowerment through various tools when employees communicate with customers. For example, the policy to guides external communication was “use your best judgment.” Why is empowerment so successful at Zappos? Do you think this empowerment can work well in other companies? If so, why? If not so, why? 5. Do you agree that “everybody is a leader at Zappos?” Why? Do you think that Hsieh is a great leader? Why?

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