Group Research Paper
Amenities for Generation Y
December 1, 2015
Andrew Walls
HTM 561 Hotel Operations Management
Group #1
Kenneth Choi 911754238
Gayle Lachica 915008047 Jazmin Martinez 913612640
Jillian Sobol 913786307
Jenny Wang 911562020

Introduction:
During the past decade the hospitality industry has grown drastically. People are traveling and spending more than ever. Specifically, Generation Y, also known as the Millennial Generation, has started to surpass the Baby Boomer generation in size. This year, in 2015, it is projected that the Millennials (ages 18-34) will surpass the Baby Boomers (ages 51-69) with a staggering 75.3 million compared to 74.9 million (Fry, 2015). The Millennial Generation have one distinct characteristic that differentiates them from the rest of the generations and that is growing with the technological advancements as fast as they are being developed. Millennials by far have the highest percentage of smartphone usage than any other generation. As a result, Millennials are rated at the top of social media use. This is another aspect previous generations have never had before and that is social media presence instant gratification. Websites such as Yelp, TripAdvisor, AirBnb, and more offer a preview of a service or product. As well offer a reviewing system in which they are able to read the experience of other people. This design highly influences the decisions of millennials. Therefore, there is a certain expectation from this generation when booking a hotel, eating at a restaurant or having some type of experience because whatever they experience, they will most likely express their feelings on some type of social media platform. This generation also requires different amenities as other generations and following report will explain the latest