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MKT/421 » Syllabus
US/Arizona Time: Jul 29, 2014, 2:38 PM MKT/421 (BSDS1DBAM2)
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Full Syllabus
Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2
Strategic Planning and Positioning
Jul 22 - Jul 28 / 13 points
Tasks

Complete the Learning Team Charter.
Objectives/Competencies
2.1Identify the components of an effective marketing plan.
2.2Conduct a SWOT and competitive analysis.
2.3Apply the market research process in discovering and answering business questions.
2.4Apply a segmentation model to create a target market and develop a positioning statement.
Learning Activities
Required

Reading Basic Marketing, Ch. 2
43

Reading Basic Marketing, Ch. 3
14

Reading Basic Marketing, Ch. 4
11

Reading Basic Marketing, Ch. 7
10

Reading Basic Marketing, Ch. 18
7

Discussion Favorite Brand Discussion
24

Discussion Product and Organization Selection and Approval
6

Discussion Research and Discussion
3

Video The Five Competitive Forces That Shape Strategy
1

Video Target: Inside the Bullseye
2

Video Positioning
11

Video Marketing Research and Segmentation
4

ERR Week 2 Electronic Reserve Readings
Assignments
ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation
Due Jul 28, 11:59 PM
/3
Presentation Marketing Mix Presentation
Submitted
/5
5
Paper Personal Branding Plan Paper
Due Jul 28, 11:59 PM
/5
Total Points /13
Course Progress
4.7 / 8
(58.75%) of points so far
100 points total
All Assignments »
Course Overview
Jul 15 - Aug 18
This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both