Confession Of A Serial Entrepreneur

Free Essay Submitted by blaine on 04/13/2008 10:05 AM

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Confession Of A Serial Entrepreneur

Copyright John Wiley & Sons, Inc.
Confessions of a Serial Entrepreneur
By Stuart Skorman with Catherine Guthrie. San Francisco, CA: Jossey-Bass, 2007. 214 pages,
$22.95
Reviewed by Kristin M. Chunn, Temple University-Philadelphia
Who has a shot at killing the ordinary entrepreneur’s career path? A serial entrepreneur of course! What is the difference between the two? Well, an entrepreneur is someone who generally establishes a single business and maintains it as their career. Whereas, a serial entrepreneur, is someone who starts a new business after they have already started and departed from a prior business endeavor. Stuart Skorman is a serial entrepreneur. He is the founder of Hungryminds.com, Reel.com, Empire Video, and Elephant Pharmacy. He would be the first to tell you that there were many lessons learned throughout his career and he does so in an amusing yet serious manner. In his book, Confessions of a Serial Entrepreneur, he tells his story from the gritty to the great. He depicts how it felt to work for others and as all entrepreneurial minded people know, this is not their favorite situation to be in and then he describes vividly how great it was to own his own businesses despite the failures and accepting the achievements.
Confessions of a Serial Entrepreneur is filled with numerous topics of advice for all entrepreneurs, not only serial entrepreneurs. Skorman bases this advice from his experiences and correlates a personal story as an example of explanation. To narrow his thoughts down to a specific number of main points would serve him an injustice. But for the purpose of the review, I will choose which main points I believe to be of the utmost importance to myself, as an aspiring entrepreneur. Believe in yourself, don’t spend money before you have it, attract the right employees and train them well, hope for good luck and plan for bad luck, identify your strengths and weaknesses, and...

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