Demographics Of Germany
Angie Coomer
MKT-568
Research Paper
Socioeconomics
Germany
The purpose of this research paper is to provide socioeconomic information on Germany to help determine whether or not Germany is a good country to enter for Schmidt Brewing Company to expand their brewery operations. I will begin by providing some general history on Germany and then move to some specific demographics. I will then describe the current economic system of Germany and the level of economic freedom. I will conclude by explaining both the opportunities and threats that exist due to the current socioeconomic factors in Germany, and how these factors may affect operating a business. Last, I will elaborate on the beer consumption in Germany and how this information might affect the operating expansions of Schmidt Brewing if they chose to do business in Germany.
Germany is a country located in Central Europe and is bordered by both the North Sea and the Baltic Sea. In the 16th century Germany was known as the center for Protestant Reformation. “The Protestant Reformation was a movement in Europe that began as an attempt to reform the Catholic Church.”(33). Germany became known as a nation state in 1871. “Traditionally, a nation state is a specific form of state, which exists to provide a sovereign territory for a particular nation, and which derives its legitimacy from that function.”(33). Following World War II, Germany divided into two separate states but then reunified again in 1990. Today, Germany is a member of the European Union.(EU). “The European Union is a political and economic community of twenty-seven member states, located primarily in Europe.”(33).
The population of Germany is appoximately 82,400,996 and Germany has a population growth rate of -0.33%. Germany has the second largest population in Europe. Almost 92% of the people are German while the other 6% are made up of Turkish and other nationalities. The...
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