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Free Essay Submitted by blaine on 04/09/2008 09:24 AM
- Category: Music and Movies
- Words: 719
- Pages: 3
- Views: 22
- Popularity Rank: 48
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Kentucky Fried Chicken (JAPAN) Limited
1. By the apparent basic interpretation of the fast food, one of the most significant characteristic is the food to be served fast.
a. Within few minutes, the food is ready to go.
b. Order in the counter, as well as take the order.
c. Product standardization.
There is no table-service, less waiting time, no need for reservation, fast food simply save people’s time. While the high calories, low nutrition and health issue such as diabetes lower the people’s intention to dine at there.
Japanese prefer delight food and cooked with only little oil, their staple food is rice, and the protein source from fish, soy beans seafood and other meat. I believe that Japanese customer do not want oily food, and prefer some innovations between rice and fish or any seafood such as rice burger or fish burger etc. The success factors that KFC in Japan take is the reduction of the original 12 pieces chicken to 6 piece chicken which described that Japanese prefer less volume food than American, also the innovative fish burger is welcomed by customers.
2. What are the rules between the country managers and headquarter decision? This report almost describes their relation in almost half pages. Headquarter want its franchise to report their every report, and corporate with its central decision to make the stable management to sustain certain level of control, which is conversely not abided by subsidiary. What headquarters’ goal is to back to the basic, which means to sustain standard and increase efficiency around every KFC in the world in order to ensure its quality and consistency (to achieve center goal: QUS module), and they believe this can control and squeeze out cost savings as well as drive up domestic sales. While in the local company decision, they have done many researches on this market, in another word, they know the market best. They know what taste people may like, they...
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