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Mtv: It's Not About Music
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Free Essay Submitted by blaine on 04/17/2008 08:15 PM
- Category: History Other
- Words: 327
- Pages: 2
- Views: 26
- Popularity Rank: 30
Mtv: It's Not About Music
MTV used to be the place to go to hear and see new music. Video premieres, album release dates, and any and all other pieces of music related information was there. It changed the way the world perceived music. In the past years, it has fallen, from the once mighty music giant, to a predictable pop culture machine catering to the weak minded.
When MTV first aired, it was filled with music, 24 hours a day. Every now and then, a commercial followed by a VJ setting up the next block or giving out some concert dates for a big tour. There were countdowns, specialty ’shows’ that catered to specific genres, with live events and specials thrown into the mix. The downfall began with a barely remembered show called Remote Control, a game show about pop culture, past and present, with a little sex and humor thrown in. The next year, another game show appeared with a dating show. From there various other shows spawned and MTV went further away from music with each progressing year. Focusing more on pop culture, the number of actual videos decreased, until you have what you see today, an MTV filled with reality shows and teen soap operas. 95% of the shows on MTV aren’t even music related. Even the one show on in the daytime that features music, TRL, is more talk and interviews, than music. You only see a clip from most videos on it’s countdown.
It sad to see what was once the best media for music to be seen, heard, and discovered, turned into the pop culture advertising monster that it is today. MTV is more about advertising to the most spontaneous spending demographic, the 16-24yr old people out there. Unfortunately, this is what happens when you put a businessman in charge of music, they ruin it. They took a revolutionary idea in music, and turned it into the Nickelodeon for kids too old for Nickelodeon.
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