CHAPTER 1 Foundations of Strategic Marketing Management The primary purpose of marketing is to create long-term and mutually beneficial exchange relationships between an entity and the publics (individuals and organizations) with which it interacts. Though this fundamental purpose of marketing is timeless, the manner in which organizations undertake it continues to evolve. No longer do marketing managers function solely to direct day-to-day operations; they must make strategic decisions as
Words: 14858 - Pages: 60
FORMAT OF THE MARKETING PLAN For MMABiz1 I. Executive Summary (Is done last. Should be 1 page which contains the important sections of the plan. It should start with an intro statement, reasons why you are doing the marketing plan, market situation, industry description, major competitor description, objectives of the plan, target market, key marketing strategies, and a brief description of the action plan for the 4Ps of marketing) II. Current Marketing Situation A. Industry Analysis (Describe
Words: 953 - Pages: 4
Running head: Five Year Marketing Five Year Marketing Plan Walmart Sherry Smith Baker College Table of Contents I. Title Page 1 II. Table of Contents 2-3 III. Executive Summary 4 IV. Company Description 4-5 V. Strategic Focus and Plan 5 a) Mission Statement (Current) 5 b) New or Revised Mission Statement 5 i. Vision Statement (Current) 5 ii. New or Revised Vision Statement 5-6
Words: 4175 - Pages: 17
UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF BUSINESS AND FINANCE (FBF) Unit Plan 1. Unit Code & Unit Title: Course of Study: UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics
Words: 3961 - Pages: 16
APNAKAPDA.com | Business Plan | | | Aditya Aggarwal – 4 Nakul Makharia – 30 Niharika Sharma – 35 Pankul Kohli - 38 | | | | Table of Contents I. Executive Summary 3 Concept 6 II. Survey 8 III. Analysis 12 a) SWOT ANALYSIS 12 b) 7 P’s of Marketing 13 c) 5 Forces 17 IV. Competition Analysis 20 V. Marketing Plan 23 VI. Future plans 31 VII. Financials 32 Profit and Loss A/c 33 Balance Sheet 34 Ratios 35 Break Even Analysis 35 Cash
Words: 6597 - Pages: 27
Implementing a Driver Control Program MKTG6513 Abstract This marketing plan is used on lessening driver turnover by reducing the communication gap between drivers and dispatchers. For each of the three years of the marketing plan, a trucking company starts with$1,000,000. To prevent repeating prior mistakes which cause drivers to leave the company, effective marketing and promotion which highlight the change in hiring style need to be implemented. To be effective
Words: 2119 - Pages: 9
Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s job description includes being responsible for creating and implementing Google’s marketing strategies to successfully represent the company’s goals and main objective. The responsibilities and duties of the marketing manager
Words: 771 - Pages: 4
Marketing plan Contents I. Introduction II. Resume III. Analysis of situation 1.Assume 2.Marketing portion ( history portion/calculating portion ) 3.Strategy market 4.Key product 5.Key marketing area IV. Marketing aims V. Marketing strategies VI. Schedule VII. Marketing promotion VIII. Controlling and renewing procedure I. Introduction LED, light emitting diode, a kind of solid semiconductor, can transform electricity to light directly. Its core is microchip
Words: 852 - Pages: 4
5 3. Organization & Management 5 4. Service & Product Description 6 5. Market Analysis 7 6. Marketing Plan 9 7. Financial Plan
Words: 3072 - Pages: 13
Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity
Words: 3503 - Pages: 15
