Case # 1 – A Brawl in Mickey's Backyard 1) What is the issue in this case? There is a dispute between workers at Disney, SunCal the developer, social & environmental activists from one side “First Group” and Disney Incorporation, Business Groups & Chamber of Commerce on the other side “Second Group”. The first group is in favor of SunCal's development project of affordable housing in the expensive Anaheim area, which is close to Disney Park where the workers work. The second party argues that this
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Brittni Menard A Brawl in Mickey's Backyard 9/9/2013 In Anaheim, California protestors gathered to put on a skit. They showed their support for a developer's plan to build affordable housing near the theme-park, which Disney opposed. Statistics show that housing was very high priced around the theme-park, and with the minimal wages the employees were making, they were unlikely to even be able to afford a one-bedroom apartment. This meant long commutes by bus or car for them. A developer called
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A Brawl in Mickey’s Backyard The focal organization in this case is SunCal, a real estate developer. They had arranged to buy a 26-acre site in the resort district. (The parcel was directly across the street from land Disney considered a possible site for future expansion.) SunCal’s plan was to build around 1,500 condominiums on the site, with 15 percent of the units set aside for below-market-rate rental apartments. Because the site was in a designated resort district, the developer required
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1. What is the focal organization in this case, and what is the main issue it faces? While there were several different stakeholders within this case (the employees and city council of Anaheim chief among them), there were only two business organizations with a vested interest in the outcome. On one side was the world famous Walt Disney Company; on the other was the SunCal developer. Within the context of this case analysis, SunCal was the focal organization – the entity from whose perspective a
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Discussion Questions 1) The focal organization of this case is The Walt Disney Company. This issue it faces in this case is that SunCal, a local developer, wanted to build 15,000 condominiums with 15 percent of the units rented for below-market-rate. Disney opposed this claiming that the land should be used for “tourism-related development such as hotels and restaurants.” 2) The relevant market in this case is SunCal, new renters, employees of SunCal, low income families, and construction companies
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A Brawl in Mickey’s Backyard Donna Ralston BUS 250 Corporate and Social Responsibility Instructor: Amy Goffinet September 29, 2014 In the study case of “A Brawl in Mickey’s Backyard” there were issues between a development company called SunCal and the world famous Disney Land Resort. SunCal wanted to develop affordable housing so that the employees of Disneyland could be closer to work and not have to pay an outrageous amount of money for housing close by which Disneyland opposed. When billion
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BUS 250 WEEK 1 CASE STUDY A BRAWL IN MICKEYS BACKYARD A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=week-1-case-study-a-brawl-in-mickeys-backyard Visit Our website: http://hwsoloutions.com/ Product Description BUS 250 Week 1 Case Study A Brawl in Mickeys Backyard, A Brawl in Mickey’s Backyard According to our text, ultimately, a company’s decision can have a negative impact on many. Not only can the decision of a company affect the company as an individual, but in
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A Brawl in Mickey’s Backyard Discussion Case A Brawl in Mickey’s Backyard Discussion Case 1. What is the focal organization is the case, and what is the faces? SunCal the real estate developer is the focal organization. A dispute between SunCal a real estate developer and Walt Disney Company a best-known media and entertainment companies in the world. The dispute was about the purchase and development of 26-acre site in the resort district in Anaheim, California. SunCal the real estate developer’s
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A Brawl in Mickey’s Backyard A Brawl in Mickey’s Backyard discusses the different views that Disney and SunCal both have. Walt Disney is a huge company known for entertainment and hosting many tourists’ areas. SunCal is a local developer in the Anaheim area. In this case Disney and SunCal both want to use land in the Disney district to expand. Disney argues that the land should be used for tourist attraction. In 2007 Disney earned over $35 billion and wants to continue to create a place where
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Disney Brawl Disney Brawl In the “Brawl in Mickey’s Backyard Case Study” in the text, there are several stakeholders present and a few solutions to the problem (Lawrence, 2011). SunCal has created a dilemma among the stakeholders, both market and nonmarket, that cause several issues with its plans to build affordable housing near the resort. As with many dilemmas, there are more than one answer to the question. The problem is figuring out which one is right and will benefit the most people
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