States. In the U.S., the term TV ratings immediately makes people think of Nielsen because Nielsen Media Research has become the de facto national measurement service for the television industry in the United States and Canada. Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media. This research is worth billions of dollars. Advertisers pay to air their commercials on TV programs using rates that are
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Introduction to Advertising CW1 1. Use examples of recent advertisements to explain the role and functions of advertising. What is Advertising? It is a monetary and non-monetary form of persuading the audience through communication that uses: “Non-personal mass media – as well as other forms of interactive communication – to reach mass audiences to connect an identified sponsor with a target audience” (Wells, Moriarty, and Burnett)
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The situation with TV nowadays is rather controversial, and writing this essay actually required quite a lot of effort to make up my clumsy thoughts. Even though many people claim that TV might follow the footsteps of, for example, VHS-cassettes, no one can deny the pleasure of watching films in full HD, and other possibilities, that are kindly offered by the brand new smart-TV's. Like the majority of teenagers I don't watch TV often and its not surprising at all, if we mention Internet. However
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42000 subscribers with a rate of 14000 new subscribers per quarter. With 102 million TV-watching households in the US, this was about a 0.04% penetration rate. This revolutionary system allowed consumers to be fully in control of their media consumption- something never offered before. TiVo to Consumers To TiVo consumers, the ability to control what they wanted when they wanted was a revolutionary way to watch TV. TiVo held many distinct features that made the television experience unique to their
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CAUSE AND EFFECT OF ADVERTISING Recently, advertising can be found everywhere from newspaper, TV, online channels or even at home flyers. In some ways, it contributes as a must-have part of modern people’s lives. Advertisements take place widely as a result of several reasons, and they often have big impacts on the receivers who receive the messages from these advertisings. On one hand, it’s easy to identify that there are three major reasons for advertising. First of all, the most common reason
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social media and online advertisements, as they did last year. These results were from the 2013 AT&T Small Business Technology Poll, with 1,000 businesses replying to this poll (Eddy, 2013). As we can see from this poll, there is definitely a strong interest from businesses in using this type of avenue for advertisement purposes. I think businesses see that through these social media websites, they can be successful. When you go to the Facebook website, you see advertisements for different businesses
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advertising plays a positive role or negative role in our lives. I personally believe that its disadvantages outweigh its advantages. First of all, commercials and on-line ads always spoil people’s enjoyment of watching programs. It is a common experience that TV programs or on-line videos are interrupted by ads. Even worse, more and more embedded marketing have a serious impact on plots. Secondly, many advertisements deliberately hide the drawbacks of their products for the sake of companies’ profits. Customers
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in fashion advertising help you to remember the brand and to be interesting in? Figure 2: I think the print advertisement is attractive Figure 3: I believe Kate Moss is an expert on the product Figure 4: Do you intend to know more about the product? (about the print advertisement) Figure 5: Do you want to purchase the fashion product/brand after watching the celebrity endorsed advertisement? Figure 6: Will you purchase the product because of the endorsing celebrity? Acknowledgements First of
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TOPIC 3: * Hi, I’m very happy to meet you today. Can you give me your name? …. Yes, hi ( TÊN) . So, how can I help you? What happen to you? * Oh, I’m very serious about my future. As you see, I’m in the last year at the university but up to now I don’t know what to do after leaving school. * Oh, I think you still can be an English teacher in the furture. So, why do you worried about it? * The main reason for this is that how can I do my job well, I have little experience so I don’t
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fits all, in today’s society it is much easier to obtain information from social media than one would think. There are advantages and disadvantages of easily obtainable information, just like there is advantages and disadvantages to social media, and knowing these advantages and disadvantages may very well alter the way one uses social media. Believe it or not there are advantages to easily obtainable information. One of which is expediency, it is convenient for people to be in one place and catch
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