European Journal of Social Sciences – Volume 11, Number 1 (2009) Customer Relationship Management (CRM) Best Practices and Customer Loyalty A Study of Indian Retail Banking Sector Kallol Das School of Management, International Institute of Information Technology, P-14 Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Maharashtra, India E-mail: getkdas@gmail.com Jitesh Parmar Shrimad Rajchandra Institute of Management & Computer Application Gopal Vidyanagar, Bardoli Mahuva Road, Dist. Surat
Words: 12806 - Pages: 52
’s Harvard Business Review article, “Preventing the Premature Death of Relationship Marketing,” charged that “the very things that marketers were doing to build relationships with their customers were destroying those relationships at the core.” According to the authors, relationship marketing was “powerful in theory, but troubled in practice” because marketers did not fundamentally understand what relationships with customers were all about or how they should be built and maintained. Ten years
Words: 2106 - Pages: 9
CRM Best Practices: A Case Study of an Indian Private Bank Kallol Das* and Renuka Garg** The current study attempts to conduct a study of deployment of CRM Best Practices in the context of Indian retail banking, specific to an Indian private sector bank, one of the largest banks in the country with presence in 17 other countries.The research objective involves describing how the selected bank is deploying the CRM Best Practices toward building relationships with their retail customers. The case study
Words: 7085 - Pages: 29
my future leadership goals are specific, realistic, and measureable. I will use my plan to accomplish my future goals as a leader and constantly assess my progress. Strategic planning reflective journal Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust
Words: 1156 - Pages: 5
1.0Title THE IMPACT OF TOTAL QUALITY MANAGEMENT (TQM) ON CUSTOMER SATISFACTION AND COMPETITIVE ADVANTAGE The proposed title for this research study is The Impact of Total Quality Management (TQM) to achieve competitive advantage in the Hospitality Sector. The research will give a background of information and literature review on TQM practices and how it enhances customer satisfaction by offering effective customer service. It will present various methodologies and approaches that will be used
Words: 3868 - Pages: 16
ADMINISTRATION Quezon City The Merger of Best Productivity and Marketing Practice: A Strategic Model for Shoe Manufacturing Industry A Research Proposal Presented to the Graduate School of Business Philippine School of Business Administration In Partial Fulfillment of the Requirement for the Doctor of Business Administration Program By: Ayuson, Franklin Estiller June 2013 The Merger of Best Productivity and Marketing Practice: A Strategic Model for Shoe Manufacturing Industry
Words: 1373 - Pages: 6
Best Practices for Negotiating with Key Suppliers Excerpted from the Vantage Partners study Negotiating and Managing Key Supplier Relationships: A Cross-Industry Study of 20 Best Practices by Jonathan Hughes and Mark Gordon Introduction Based on 15 years of working with clients in the sourcing and procurement arena, Vantage Partners identified twenty best practices for managing critical supplier relationships. These practices represent a reasonably comprehensive (though certainly not
Words: 8901 - Pages: 36
in the logistics management; companies must be willing to adjust their practices to current circumstances affecting supply-chain. Many processes exist on the market today that companies can adopt to increase their values, which affects the supply-chain management on organizational level; and financial implications by reviewing some of the best practices available on the market and improving their own supply-chain management. I have not worked directly in supply chain management for many years however;
Words: 3678 - Pages: 15
that encompasses companies. This paper explains the Supply Chain Management strategy to the new hires in Hangzhou, China. Supply chain management theory can help Riordan Manufacturing as to how each function in the supply chain connects to meet efficiency. By using a competitive strategy Riordan Manufacturing plans to “go green”. Riordan’s mission relating to customer fulfillment is “strive to be a solution provider for our customers and not be a part of our customer’s challenges” (Apollo Group Inc
Words: 1530 - Pages: 7
Rethinking Key Account Management: adapting and refining your Sales organization’s response to the new realities Managing the future Most executives recognize that the real assets of a company are embedded in the quality of the relationships between the company and its most important stakeholders, such as clients or customers, employees and suppliers. Developing strategic relationships with customers should therefore be a central issue on the CSO’s agenda moreover in current context. Key
Words: 2504 - Pages: 11
