DIRECTION DE L'ENSEIGNEMENT RESSOURCES PEDAGOGIQUES 79-81 avenue de la République 75543 PARIS Cedex 11 Tél: 01 49 23 57 24 Fax : 01 49 23 57 41 E-mail : ccmp@ccip.fr Internet : www.ccmp.fr NESTLE - DANONE and the bottled water sector G1329(GB) Par Franck BRULHART & Tim WHITE Faculté des Sciences Economiques et de Gestion Marseille - EUROMED Université Aix-Marseille II Intégration CCMP : 2004 Licence d'utilisation accordée à : _Euromed Marseille Ecole de Management Pour
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option in choosing the type of water we drink: tap water or bottled water. It wasn’t till the end of the editorial I understood the message he was trying to convey. He doesn’t state which side he is defending or arguing against, but rather give an opinion to both sides of tap and bottled water. Those who drink tap water have the fear of getting sick from drinking it than they do from bottled water. Tom argues that “for people living in the developing world...access to water remains a matter of life or
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the term greenwashing comes into play; when corporations mislead customers to believe that their operations are responsible, when they actually are not. Throughout this paper the greenwashing case by the internationally known artesian bottled water maker: FIJI Water will be embarked as well as the principles proposed by Jeffrey Hollender in his book “The Responsibility Revolution”, that claims that by following them, corporations can become more responsible. The Oxford Dictionary defines the term
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SPRITZER Company profile Spritzer Group is the most integrated and largest bottled water producer in Malaysia. From its humble beginning in a small set up in Taiping, Perak, in the late 1980’s, the Spritzer Group of Companies today comprises five subsidiaries which are involved in the manufacturing and distribution of natural mineral water, sparkling natural mineral water, distilled drinking water, carbonated fruit flavoured drink, non-carbonated fruit flavoured drink, functional drink, toothbrushes
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the Icelandic water business. In order to consider whether importing the Icelandic water, Stan asked friends who were working in a market research firm to furnish him a consulting report on the water market. As we know from this article that bottled water occupied more than 16% market share of total beverage consumption in the United States. In the past of few years, the demand of bottled water is increasing. The factor is that increasingly people pay attention to the purity of water and their living
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The Bottled Water Industry and Its Impacts on Our Environment and Health Comparing with Tap Water in North America INTRODUCTION The world nowadays has a rapid increase in population, thus it leads to a drastic demand for water resources. However, in reality, there is only 2.5% of the Earth’s water is freshwater, and 98.8% of them is still in ice and groundwater (Peter H. Gleic, 1993). The water resources are distributed unevenly due to the geographic locations. There are about 884 million people
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Compare and Explain the Societal Marketing Concept with Production Concept. Illustrate Your Answers and Support Your Argument with Reasons and Local Marketing Examples. Select a company of your choice and answer the following questions to demonstrate your understanding of the following topics: 1. Compare and explain the societal marketing concept with production concept. Illustrate your answers and support your argument with reasons and local marketing examples. Societal marketing concept
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The Evil in the Bottled Water In the meeting room, a lot of boxes of bottled water are put on the floor. Some workers are taking the bottled water from the boxes to the meeting table. Lines of bottled water are standing on the table tidily. This view is easy to see before every important meeting in China. After the meeting, some of these bottles of bottled water were opened and almost all of them were not drunk to the less. They will be thrown in to the dustbin. This behavior is become a fashion
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“REACTION PAPER: BOTTLED WATER” According to UXL Science Fact Finder, 80% of the earth’s surface is water. 97% of the world’s water is seawater. 3%of the world’s water is fresh water. 1%of the world’s water is suitable for drinking and only about 0.08% of the world’s drinkable water is accessible to humans. Bottled water and Tap water, which is safer and healthier? What are their differences? Do we really have to choose between the two? One thing that is certain: we cannot live without water whether it
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PROFILE ON PACKAGED DRINKING WATER Product NIC Code (1998) Product Code Production Capacity : : : : Packaged Drinking Water 41000 224103008 57.55 lakh bottles (` 359.68 lakh) 25.02.11 Chemical Division Year of preparation Prepared by : : Micro Small and Medium Enterprises-Development Institute Govt. of India Kanjani Road Ayyanthole, Thrissur-680003 Tel. No. 0487-2360536/2360686 Email: dcdi-thrissur@dcmsme.gov.in Web site: www.msmedithrissur.gov.in 1 INTRODUCTION Water forms an essential part
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